DXP Strategy: Unify Your Customer Experience, Amplify Your Growth
Stop patching together disconnected systems.
Start building seamless, personalized journeys that win customers for life.
Trusted by Global Leaders and Industry Innovators
Your Customers Don't See Channels. They See One Brand.
In today's hyper-connected world, a fragmented customer experience is a death sentence for growth. Your website, mobile app, social media, and in-store interactions are all just touchpoints in a single conversation. A Digital Experience Platform (DXP) is the central nervous system that unifies this conversation, turning disjointed interactions into a seamless, personalized journey. At CIS, we don't just implement DXP technology; we architect the strategy that aligns your people, processes, and platforms to deliver exceptional experiences at every turn, driving loyalty and measurable ROI.
Why CIS is Your Strategic DXP Partner
Choosing a DXP partner is about more than technical skills. It's about finding a team that understands your business, anticipates market shifts, and translates complex technology into tangible results.
Platform-Agnostic Expertise
We're not married to one vendor. Our deep expertise spans Adobe Experience Manager, Sitecore, and a wide array of headless/composable DXPs. We recommend the right solution for your unique needs, not the one that benefits us.
Strategy Before Stack
Technology is a tool, not the goal. We begin with a comprehensive analysis of your customer journey, business objectives, and operational readiness to build a DXP roadmap that guarantees ROI, not just a successful deployment.
AI-Powered Personalization
We leverage AI and machine learning to move beyond basic segmentation. Our solutions deliver true 1:1 personalization at scale, predicting customer intent and automating the delivery of hyper-relevant content and offers.
Enterprise-Grade Security & Governance
With CMMI Level 5, SOC 2, and ISO 27001 certifications, we build DXP ecosystems with security at their core. We ensure your customer data is protected and your platform meets the strictest compliance standards.
Accelerated Time-to-Value
Our library of pre-built components, integration frameworks, and proven methodologies significantly reduces implementation timelines. We get your DXP delivering value faster, allowing you to outpace the competition.
End-to-End Lifecycle Management
Our partnership doesn't end at launch. We provide ongoing optimization, 24x7 support, and continuous improvement services to ensure your DXP evolves with your business and your customers' expectations.
Deep Industry Domain Knowledge
We've delivered complex DXP solutions for Retail, Healthcare, Finance, and Manufacturing leaders. We speak your language and understand the unique challenges and opportunities within your vertical.
Transparent, Collaborative Partnership
We operate as an extension of your team. With a 95% client retention rate, our success is built on clear communication, shared goals, and a commitment to your long-term success. No black boxes, just results.
Global Delivery, Local Insight
With a 1000+ strong in-house team and a presence across 5 continents, we combine the cost-efficiency of a global delivery model with the market-specific insights needed to win in the USA, EMEA, and Australia.
Our Comprehensive DXP Services
From initial roadmap to ongoing optimization, we provide a full spectrum of services to ensure your Digital Experience Platform becomes a powerful engine for growth.
DXP Readiness Assessment & Roadmap
We evaluate your current digital ecosystem, business goals, and organizational maturity to create a phased, actionable roadmap for DXP adoption that minimizes risk and maximizes ROI.
- Comprehensive audit of existing marketing, commerce, and service technologies.
- Stakeholder interviews and workshops to align on business objectives.
- Detailed TCO/ROI analysis and a prioritized implementation plan.
Platform Selection & Vendor Evaluation
Leverage our unbiased, deep knowledge of the DXP landscape. We help you select the perfect platform—be it Adobe, Sitecore, or a composable solution—based on data-driven analysis of your specific needs.
- Customized RFI/RFP process management.
- Proof-of-concept (POC) development and scoring.
- Contract negotiation support to ensure favorable terms.
Omnichannel Customer Journey Mapping
We go beyond personas to map the real, often messy, journeys your customers take. This insight becomes the blueprint for designing a truly seamless and context-aware experience across all touchpoints.
- Data analysis from analytics, CRM, and user feedback.
- Identification of friction points and opportunities for personalization.
- Creation of a future-state journey map aligned with DXP capabilities.
Personalization & Content Strategy
A DXP is only as good as the content it delivers. We help you develop a strategy for creating, managing, and personalizing content at scale to engage users at every stage of their lifecycle.
- Content auditing and taxonomy development.
- Definition of personalization rules, segments, and AI models.
- Workflow design for content creation, approval, and localization.
Composable & Headless Architecture Design
For businesses seeking ultimate flexibility and future-readiness, we design best-in-class composable architectures, decoupling front-end experiences from back-end services for unparalleled agility.
- Microservices-based architecture planning.
- API strategy and governance modeling.
- Selection of best-of-breed services for CMS, commerce, search, etc.
Adobe Experience Cloud Implementation
Harness the full power of Adobe's suite. We are experts in implementing and integrating AEM, Adobe Analytics, Target, Campaign, and Commerce Cloud to create a unified marketing and commerce engine.
- Certified Adobe solution architects and developers.
- Custom component and template development in AEM.
- Seamless integration with Adobe Sensei for AI-driven insights.
Sitecore Experience Platform (XP/XM) Development
Unlock Sitecore's robust personalization and content management capabilities. We handle everything from greenfield implementations to complex upgrades and migrations, ensuring you maximize your Sitecore investment.
- Sitecore MVP-led development teams.
- Expertise in SXA, JSS, and headless Sitecore development.
- Integration with Sitecore CDP, Personalize, and OrderCloud.
Headless CMS & Composable DXP Integration
We build agile, future-proof digital platforms by integrating best-of-breed headless CMS (e.g., Contentful, Strapi) with commerce engines, CDPs, and other microservices via a robust API layer.
- Expertise in modern front-end frameworks (React, Vue, Next.js).
- API gateway and middleware development for seamless data flow.
- CI/CD pipeline setup for rapid, decoupled deployments.
Legacy System & Data Migration
Move from your outdated WCM or monolithic system to a modern DXP with confidence. Our proven migration methodology ensures data integrity, minimal downtime, and a seamless transition for your teams.
- Automated content and data migration scripts.
- Phased rollout strategies to mitigate business disruption.
- Comprehensive SEO preservation and redirection plans.
Customer Data Platform (CDP) Implementation
A DXP's intelligence relies on unified data. We implement and integrate leading CDPs (e.g., Segment, Tealium, Adobe Real-Time CDP) to create a single, persistent view of your customer across all channels.
- Data source integration and identity resolution strategy.
- Audience segmentation and activation in marketing tools.
- Compliance with data privacy regulations like GDPR and CCPA.
AI-Powered Conversion Rate Optimization (CRO)
We use your DXP's testing and personalization tools, augmented by AI, to continuously optimize your user experience. We run data-driven experiments to systematically increase conversions and revenue.
- A/B/n and multivariate testing programs.
- AI-driven personalization to automatically find winning experiences.
- Heatmap, session recording, and user feedback analysis.
Managed DXP Services & 24x7 Support
Focus on your business, not platform maintenance. Our managed services team provides proactive monitoring, performance tuning, security patching, and 24x7 incident response for your DXP environment.
- Dedicated support pods and flexible SLA options.
- AI-enabled observability and AIOps for predictive issue detection.
- Cloud cost optimization and FinOps management.
Performance Engineering & Scalability
Ensure your DXP delivers a lightning-fast experience, even during peak traffic. We conduct rigorous performance testing and architectural optimization to guarantee speed, reliability, and scalability.
- Load testing, stress testing, and bottleneck analysis.
- Core Web Vitals optimization and front-end performance tuning.
- Cloud infrastructure scaling and CDN configuration.
DXP Team Enablement & Training
Empower your marketing and IT teams to fully leverage the DXP. We provide customized training programs and documentation to ensure high user adoption and self-sufficiency.
- Role-based training for content authors, marketers, and developers.
- Best practice workshops on personalization and analytics.
- Creation of a DXP Center of Excellence (CoE) within your organization.
Analytics & Experience Intelligence
Turn data into actionable insights. We configure your DXP's analytics and integrate it with other data sources to provide a 360-degree view of customer behavior and campaign performance.
- Custom dashboard and report development.
- Attribution modeling to measure marketing effectiveness.
- Predictive analytics for customer churn and lifetime value.
Our Proven DXP Implementation Methodology
We combine agile principles with enterprise-grade governance to deliver DXP projects on time, on budget, and on value.
1. Discover & Strategize
Deep dive into your business goals, customer journeys, and technical landscape. We define clear KPIs and build a strategic roadmap that aligns all stakeholders.
2. Design & Architect
Translate strategy into a technical blueprint. This includes solution architecture, UX/UI design, data modeling, and integration planning for a scalable and secure platform.
3. Build & Integrate
Our agile development pods build, configure, and integrate the DXP components in iterative sprints, providing regular demos and feedback loops to ensure alignment.
4. Migrate & Test
Execute a meticulous content and data migration plan. Our QA teams conduct rigorous testing—functional, performance, and security—to ensure a flawless launch.
5. Deploy & Enable
Manage the production launch using a phased, low-risk approach. We then conduct comprehensive training to empower your teams to take full ownership of the new platform.
6. Optimize & Evolve
The journey doesn't end at launch. We continuously monitor performance, analyze user data, and run optimization programs to ensure your DXP evolves and delivers ever-increasing value.
Our DXP Technology & Tools Expertise
We master the platforms and tools that power world-class digital experiences.
Real-World DXP Success Stories
See how we've helped leading enterprises transform their customer experience and drive growth.
Global Retailer Unifies Omnichannel Commerce with Adobe Experience Cloud
Client Overview: A Fortune 500 retailer with over 2,000 physical stores and a significant e-commerce presence struggled with a disconnected customer experience. Their online and in-store systems were siloed, leading to inconsistent pricing, promotions, and customer data, which frustrated customers and hampered marketing efforts.
Problem: The lack of a single customer view made personalization impossible. Marketing campaigns were generic, and the company couldn't effectively attribute sales to specific marketing activities. They needed a unified platform to merge their physical and digital retail worlds.
"CIS didn't just implement a tool; they transformed how we think about our customers. Our ability to personalize at scale is now a core competitive advantage."
- Amelia Norton, VP of Digital Experience, Fortune 500 RetailerFinancial Services Firm Boosts Lead Generation with Sitecore Personalization
Client Overview: A leading wealth management firm faced challenges in engaging high-net-worth individuals through its generic website. The content wasn't tailored to different visitor segments (e.g., pre-retirees, young accumulators, business owners), resulting in high bounce rates and low lead quality.
Problem: The firm needed to deliver highly relevant content and advice to build trust and guide prospects toward a consultation. Their existing CMS lacked the sophisticated personalization and analytics capabilities required to execute this strategy effectively.
"The level of insight we now have into our website visitors is incredible. The Sitecore DXP, implemented by CIS, has turned our website from a simple brochure into our most powerful lead generation engine."
- Marcus Dyer, Chief Marketing Officer, Wealth Management FirmHealthcare System Improves Patient Engagement with a Headless DXP
Client Overview: A large, multi-hospital healthcare system needed to provide a unified digital front door for patients. Their digital properties were fragmented across different platforms, making it difficult for patients to find doctors, schedule appointments, and access their health records.
Problem: The rigid, monolithic nature of their existing systems made it slow and expensive to launch new digital services, like a mobile app or telehealth portal. They needed an agile, future-proof architecture to innovate faster.
"CIS's expertise in headless architecture was a game-changer. We can now push content and services to any channel—web, mobile, or kiosk—from a single platform. Our development cycles have been cut in half."
- Dr. Evelyn Morton, Chief Information Officer, Regional Health SystemIndustries We Empower with DXP
We apply our DXP expertise to solve the unique customer experience challenges of your industry.
Retail & E-commerce
Banking & Finance
Healthcare & Life Sciences
Manufacturing
Travel & Hospitality
Education
What Our Clients Say
Our 95% client retention rate is built on trust, transparency, and tangible results.
"CIS's strategic approach to our Sitecore implementation was flawless. They weren't just coders; they were true partners who understood our business goals and translated them into a powerful digital platform that has exceeded all our ROI projections."
"The move to a headless, composable DXP architecture felt daunting, but the CIS team made it seamless. Their deep technical expertise and clear communication gave us confidence at every step. We're now more agile than we ever thought possible."
"We chose CIS for their renowned expertise in Adobe Experience Cloud, and they delivered. The level of personalization we can now achieve is remarkable. Our customer engagement metrics have skyrocketed since the launch."
"The 24/7 managed support from CIS for our DXP has been a lifesaver. Their proactive monitoring and rapid response have ensured near-perfect uptime, letting our internal team focus on innovation instead of firefighting."
"The readiness assessment was incredibly valuable. CIS provided a clear, honest evaluation of our capabilities and a realistic roadmap. It set the foundation for a successful project that came in on time and on budget."
"Their AI-driven approach to CRO is next-level. Instead of just guessing, we're using data and machine learning to constantly refine the customer journey. The impact on our lead quality and conversion rates has been phenomenal."
Flexible Engagement Models That Fit Your Needs
We offer a range of engagement models designed for flexibility, transparency, and optimal value delivery.
Dedicated DXP Teams
An integrated, long-term team of strategists, architects, developers, and QA experts who function as a seamless extension of your in-house team. Ideal for complex, ongoing DXP programs.
Project-Based Engagements
A fixed-scope, fixed-price model for well-defined DXP projects like a new implementation, migration, or feature build-out. We guarantee delivery on a set timeline and budget.
Managed Services & Support
A flexible, retainer-based model for ongoing platform support, maintenance, security, and optimization. We provide tiered SLAs to match your specific needs and budget for complete peace of mind.
Meet Our DXP Leadership Team
Our projects are led by seasoned architects and strategists with decades of experience in enterprise digital transformation.
Girish S.
Delivery Manager - Microsoft Certified Solutions Architect
Sudhanshu D.
Delivery Manager - Microsoft Certified Solutions Architect
Abhishek J.
Digital Experience, Expert in UX Strategy & Omnichannel Design
Vishal N.
Manager, Certified Hyper Personalization Expert, Senior Data Scientist
Frequently Asked Questions
A Content Management System (CMS) is primarily focused on creating and managing website content. A Digital Experience Platform (DXP) is a much broader, integrated suite of technologies. It includes CMS capabilities but adds crucial components for personalization, e-commerce, analytics, marketing automation, and customer data management. Essentially, a CMS manages content on one channel (the web), while a DXP manages the entire customer experience across all digital channels (web, mobile, social, email, in-store, etc.).
You should consider a DXP if you're facing challenges like: a fragmented view of your customers, inability to deliver consistent experiences across channels, difficulty personalizing content at scale, or a slow time-to-market for new digital initiatives. If your current tech stack feels like a collection of disconnected tools rather than a unified system, a DXP strategy is likely the next logical step for growth.
A monolithic DXP is an all-in-one suite from a single vendor (e.g., Adobe Experience Cloud, Sitecore XP). It offers pre-integrated tools and a unified interface. A composable DXP is a "best-of-breed" approach where you select individual, specialized services (e.g., a headless CMS, a separate e-commerce engine, a standalone personalization tool) and connect them via APIs. Monolithic is often faster to get started with, while composable offers greater flexibility, scalability, and avoids vendor lock-in.
The timeline varies significantly based on complexity. A foundational implementation (e.g., a new website on a DXP) can take 4-6 months. A full enterprise-wide transformation involving multiple integrations, data migration, and personalization strategies can take 12-18 months or more. We advocate for a phased approach, delivering a Minimum Viable Product (MVP) quickly to start generating value, followed by iterative enhancements.
We work with you to establish clear KPIs before the project begins. ROI is measured through a combination of "hard" and "soft" metrics. Hard metrics include increased conversion rates, higher average order value, reduced customer churn, and lower cost-per-acquisition. Soft metrics include improved customer satisfaction (NPS), enhanced brand perception, and increased operational efficiency for your marketing and content teams.
Ready to Build Your DXP Blueprint for Success?
Your customers are waiting for a better experience. Let's talk about how a strategic DXP implementation can transform your business. Schedule a free, no-obligation consultation with our DXP experts today.
Get Your Free Consultation