You see it anywhere, people staring in their telephones without ever searching. They are glued to their screens, multitasking, even while walking, driving, waiting in line, watching TV, learning, sitting a train/plane, etc. Though some people might not concur with the quantity of screen-time men and women endure, it's their period and it's developing a new genre of linked consumerism. This always-on, cellular customer is not only connected, they are enabled. And, all these enabled consumers are totally shattering the build of this conventional funnel as we all understand it.