AI-Enabled Master Data Management Services

Stop letting data chaos dictate your strategy. We build your single source of truth—a "Golden Record" for every customer, product, and asset—to unlock predictive insights, ensure compliance, and drive intelligent automation across your enterprise.

Create Your Golden Record
Master Data Management Abstract Visualization An abstract representation of data streams converging into a central, golden core, symbolizing the creation of a single source of truth through MDM.

Trusted by Global Leaders and Industry Innovators

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Your Data is Your Most Valuable—and Vulnerable—Asset

Inconsistent customer profiles, conflicting product specs, and siloed supplier data aren't just operational headaches; they're strategic liabilities. They lead to flawed analytics, poor customer experiences, compliance risks, and missed revenue opportunities. Without a unified, trusted view of your core data, your AI and digital transformation initiatives are built on a foundation of sand. Master Data Management (MDM) isn't just about cleaning data; it's about creating the single, authoritative source of truth that fuels intelligent, data-driven decisions across your entire organization.

Our Comprehensive MDM Services Portfolio

We provide end-to-end Master Data Management solutions, from initial strategy and platform selection to implementation, governance, and AI-powered data enrichment. Our services are designed to create a resilient, scalable, and intelligent data foundation that evolves with your business.

MDM Strategy & Roadmap
Customer 360 (CDI)
Product Master (PIM)
Data Governance & Stewardship
MDM Platform Implementation
Data Integration & Syndication
Data Quality Management
AI-Powered Data Enrichment

MDM Strategy & Consulting

Before you choose a tool, you need a blueprint. Our experts work with your stakeholders to assess your data landscape, identify critical data domains (customer, product, supplier, etc.), and define a clear MDM vision. We create a phased roadmap that aligns with your business goals, ensuring you get incremental value and long-term success, avoiding costly missteps.

Outcomes

  • A clear, actionable roadmap that aligns IT efforts with executive-level business objectives.
  • Justified business case with defined ROI metrics for securing stakeholder buy-in.
  • Vendor-agnostic platform recommendations tailored to your specific needs and budget.

Customer Data Integration (CDI) & Customer 360

Create the ultimate "Golden Record" for every customer. We consolidate fragmented data from your CRM, ERP, marketing automation, and support systems into a single, unified profile. This 360-degree view empowers personalized marketing, proactive customer service, and accurate sales forecasting, transforming your customer relationships.

Outcomes

  • Dramatically improved customer experience through hyper-personalization.
  • Increased sales effectiveness with a complete view of customer history and interactions.
  • Reduced customer churn by identifying at-risk customers through unified data signals.

Product Information Management (PIM)

Centralize and manage all your product information—specifications, marketing copy, digital assets, and supplier data—in one place. A robust PIM solution ensures consistency across all channels (e-commerce, catalogs, marketplaces), accelerates time-to-market for new products, and enhances the customer's buying experience with rich, accurate information.

Outcomes

  • Faster product launches and updates across all sales and marketing channels.
  • Reduced data entry errors and operational costs associated with managing product data.
  • Increased conversion rates on e-commerce platforms through consistent and rich product content.

Data Governance, Stewardship & Compliance

Technology alone isn't enough. We help you establish a robust data governance framework, defining data ownership, policies, standards, and workflows. We empower your data stewards with the tools and processes to maintain data quality and ensure ongoing compliance with regulations like GDPR, CCPA, and HIPAA, turning governance from a burden into a competitive advantage.

Outcomes

  • Mitigated risk of non-compliance and associated financial penalties.
  • Increased trust in data across the organization, leading to more confident decision-making.
  • Clear accountability and streamlined processes for managing and protecting critical data assets.

MDM Platform Implementation & Modernization

Our certified experts implement and configure leading MDM platforms like Informatica, Semarchy, Profisee, and TIBCO. Whether you're starting fresh, migrating from a legacy system, or moving to a cloud-native MDM solution, we ensure a seamless implementation that is configured for your unique business rules, data models, and integration requirements.

Outcomes

  • Accelerated time-to-value with our proven implementation methodologies and accelerators.
  • A scalable and future-proof MDM platform configured to your specific industry needs.
  • Reduced implementation risk and maximized ROI on your technology investment.

Data Integration & Syndication

Your master data is only valuable when it's accessible. We design and build robust data integration pipelines using modern ETL/ELT tools and APIs. We ensure your trusted master data is seamlessly synchronized with all downstream applications—from your analytics platforms and data warehouses to your operational systems—powering them with clean, consistent, and up-to-date information.

Outcomes

  • A fully connected enterprise where all systems operate from the same trusted data.
  • Elimination of data silos and manual data reconciliation processes.
  • Real-time data availability for more agile and responsive business operations.

Data Quality Management (DQM)

We implement a continuous data quality lifecycle. This includes data profiling to discover anomalies, standardization and validation rules to enforce consistency, and monitoring dashboards to track data health over time. Our DQM services ensure your master data remains accurate, complete, and trustworthy long after the initial implementation.

Outcomes

  • Sustained high levels of data accuracy, preventing the decay of your master data hub.
  • Proactive identification and remediation of data quality issues before they impact business processes.
  • Improved operational efficiency by reducing time spent correcting data errors.

AI-Powered Data Enrichment & Classification

Go beyond basic data. We leverage AI and machine learning models to enrich your master records with valuable third-party data, classify unstructured text, and predict missing attributes. This transforms your MDM hub from a passive repository into a dynamic, intelligent asset that uncovers new insights and opportunities.

Outcomes

  • Deeper customer understanding through enriched demographic and firmographic data.
  • Automated classification of products and assets, reducing manual effort and improving consistency.
  • Enhanced predictive analytics capabilities fueled by richer, more complete datasets.

Why CIS for Your Master Data Management Initiative?

We're not just platform implementers; we are strategic data partners. We combine deep technical expertise with a business-first approach, ensuring your MDM solution delivers measurable value and a true competitive edge.

AI-Enabled Approach

We embed AI and ML into every stage, from intelligent data discovery and matching to predictive enrichment and automated governance, maximizing the intelligence of your data hub.

Process Maturity

Our CMMI Level 5 and ISO 27001 certified processes guarantee a structured, secure, and transparent delivery, minimizing risk and ensuring predictable outcomes for your enterprise.

Vendor-Agnostic Expertise

We are experts across the MDM landscape (Informatica, Semarchy, Profisee, etc.). We recommend and implement the right solution for you, not the one that benefits us.

Business Outcome Focus

We start with your "why." Our solutions are designed to solve specific business problems—reducing churn, accelerating time-to-market, or enabling compliance—not just to deploy technology.

End-to-End Ownership

From the initial strategy workshop to post-launch managed services and data stewardship support, we provide a single point of accountability for the entire MDM lifecycle.

Global Delivery, Local Insight

With 20+ years of experience serving a majority US clientele from our global delivery centers, we offer the perfect blend of world-class talent, cost-efficiency, and market understanding.

Real-World MDM Success Stories

Retail Giant Unifies Customer View
Manufacturer Streamlines Product Data
Financial Firm Automates Compliance

Creating a "Golden Record" for 50M+ Customers

Retail & E-commerce

Retail Client Logo

Client Overview

A Fortune 500 retail corporation with hundreds of stores and a massive e-commerce presence struggled with a fragmented view of its customers. Data was siloed across point-of-sale, e-commerce, loyalty, and marketing platforms, leading to inconsistent customer experiences and ineffective marketing campaigns.

The Problem

The inability to identify the same customer across different channels meant they couldn't personalize offers, understand true lifetime value, or provide seamless omnichannel service. Marketing spend was inefficient, and customer churn was on the rise due to disconnected experiences.

Our Solution

  • Implemented a Customer Data Integration (CDI) hub using Informatica MDM.
  • Developed sophisticated, AI-powered matching and survivorship rules to merge duplicate records from over 15 source systems.
  • Integrated the MDM hub with their Salesforce Marketing Cloud and analytics warehouse.
  • Established a data stewardship workflow in the platform for resolving complex data conflicts.
40%
Increase in Marketing Campaign ROI
30%
Reduction in Customer Service Call Times
98%
Data Accuracy for Key Customer Attributes

Accelerating Global Product Launches with PIM

Manufacturing

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Client Overview

A global industrial equipment manufacturer managed product data for over 100,000 SKUs using a complex web of spreadsheets and legacy databases. This manual process was slow, error-prone, and a major bottleneck for launching products in new markets.

The Problem

Inconsistent product specifications, outdated marketing materials, and incorrect translations were damaging the brand's reputation and delaying revenue. The time-to-market for a new product line could take up to six months, causing them to lose ground to more agile competitors.

Our Solution

  • Deployed a cloud-native Product Information Management (PIM) solution using Semarchy xDM.
  • Designed a centralized product data model to accommodate complex hierarchies and regional variations.
  • Automated the syndication of product data to their B2B e-commerce portal, dealer networks, and digital catalog platforms.
  • Integrated with their ERP for seamless synchronization of pricing and inventory data.
75%
Reduction in Time-to-Market for New Products
90%
Decrease in Product Data Errors
20%
Uplift in Online Sales Conversion

Ensuring Regulatory Compliance with a Supplier Master

Financial Services

Financial Client Logo

Client Overview

A leading investment bank needed to improve its supplier and third-party risk management processes to meet stringent regulatory requirements. Their supplier data was scattered across procurement, legal, and finance systems, making it impossible to get a consolidated view of risk.

The Problem

Auditors were flagging significant gaps in their due diligence and onboarding processes. The lack of a central, trusted supplier master exposed the firm to operational, financial, and reputational risks, including potential fines for non-compliance with anti-money laundering (AML) regulations.

Our Solution

  • Established a Supplier MDM domain to create a golden record for every third-party entity.
  • Implemented a data governance framework with clear ownership and workflows for supplier onboarding and verification.
  • Integrated the MDM hub with third-party risk and compliance data providers to automate screening.
  • Generated dashboards and reports for regulators, providing a complete, auditable trail of all supplier data.
100%
Audit Trail for Regulatory Reporting
60%
Faster Supplier Onboarding Cycle Time
50%
Reduction in Manual Compliance Checks

Our Proven MDM Implementation Methodology

We follow a structured, agile approach to deliver MDM solutions that provide incremental value at every stage, ensuring your project stays on track and delivers tangible results quickly.

1. Discover & Strategize

We start with workshops to understand your business goals, assess data maturity, and identify key data domains and sources.

2. Design & Model

We design the target data model, define governance rules, and architect the integration flows and MDM platform configuration.

3. Build & Configure

Our team configures the MDM platform, builds data quality rules, develops integration pipelines, and sets up stewardship UIs.

4. Validate & Test

We conduct rigorous testing, including data validation, performance testing, and user acceptance testing (UAT) with your business users.

5. Deploy & Optimize

We manage the deployment to production, provide post-go-live support, and work with you to continuously monitor and optimize the solution.

Our Technology & Platform Expertise

We are proficient with the industry's leading MDM, Data Governance, and Data Integration platforms, ensuring we can build the best-fit solution for your technology ecosystem.

What Our Clients Say

Avatar for Aaron Welch

"CIS didn't just implement an MDM tool; they transformed our data culture. Their strategic guidance was as valuable as their technical execution. We finally have a single view of our customer, and it's already paying dividends in our marketing efforts."

Aaron Welch

VP of Data & Analytics, Global Retail Corp

Avatar for Abigail Hollis

"The PIM solution CIS built for us cut our product launch cycle by more than half. Their team understood our complex manufacturing data and delivered a scalable platform that has become the backbone of our digital commerce strategy."

Abigail Hollis

Director of Digital Transformation, Industrial Manufacturing

Avatar for Alexa Dorman

"Data governance was a major challenge for us, especially with increasing regulatory pressure. CIS helped us establish a practical framework and provided the tools to automate our compliance reporting. Their expertise in both data and finance was a perfect match."

Alexa Dorman

Chief Compliance Officer, Financial Services

Frequently Asked Questions

What is the difference between MDM and a data warehouse?

A data warehouse is designed for analytical reporting and stores historical, transactional data from various systems. Master Data Management (MDM) is focused on creating and maintaining a single, authoritative "golden record" of core business entities (like Customer, Product, Supplier). MDM feeds clean, consistent master data *into* the data warehouse and other operational systems to ensure analytics and operations are based on trusted information.

How long does a typical MDM implementation take?

The timeline varies based on scope, but we advocate a phased approach. A typical Phase 1, focusing on a single data domain (e.g., Customer) for a specific business unit, can deliver initial value in 4-6 months. A full enterprise-wide, multi-domain implementation is a longer journey, often rolled out over 12-24 months in manageable phases.

Which MDM platform is the best?

There is no single "best" platform; the right choice depends on your specific needs, existing tech stack, budget, and scalability requirements. As a vendor-agnostic partner, we help you evaluate leading platforms like Informatica, Semarchy, Profisee, TIBCO, and others to select the one that provides the best fit for your organization's goals.

How do you measure the ROI of an MDM project?

ROI is measured through both quantitative and qualitative metrics. Quantitatively, we track improvements in operational efficiency (e.g., reduced manual data correction), increased revenue (e.g., higher cross-sell/upsell from better customer data), and cost savings (e.g., reduced marketing waste). Qualitatively, we measure improvements in data trust, decision-making confidence, and risk reduction.

Ready to Build Your Single Source of Truth?

Your data holds the key to your future growth. Let's have a conversation about how our AI-Enabled MDM services can help you unlock its full potential. Schedule a free, no-obligation consultation with our data strategists today.

Talk to an MDM Expert