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Every web designer wishes they always had creative ideas; unfortunately, this can happen due to repetitive work and workload issues.
It would be best if you had new ways of thinking to develop fresh new concepts; find out where you should search for creative inspiration when designing websites.
Are You Stuck In a Project for Any Reason? (Part 1-2 of 2)? Feeling stuck can occur for various reasons: your client might not provide clear requests, and you are struggling to know where to start; working nonstop over an extended period has rendered your creativity stagnant; creating websites of similar type without much opportunity for artistic expression is also commonplace.
At times when creative work becomes overwhelming, we all face blocks that prevent our progress from moving forward.
If this describes you, don't despair: here are 10 proven techniques and resources to stimulate web design inspiration that may help.
The goals of any website depend upon its primary business function; real estate sites use various strategies to increase conversions.
- Display properties to viewers online and bring them inside so they are excited to visit in person.
- It creates the sense that viewers know an agent before meeting them in person.
- Give viewers an overview of where each property is situated and all it offers them.
- Google Maps provide an effective means of showing off listed properties at street level.
- Successful real estate websites have put these strategies to good use.
Websites That Provide You With A Look Inside The World Of Real Estate
Real estate agents specialize in leasing and selling properties, so having a website featuring stunning properties will only assist them in doing this more successfully.
Hiring a photographer does incur costs; however, their value far outweighs them as viewers can imagine themselves working and living in these virtual spaces. Imagine yourself and your family gathering around a table for dinner beneath an illuminated chandelier or your team collaborating in an inviting work area.
Viewers want authentic photographs with high-quality pictures. Once you've taken such shots, tone down other components, such as typography or color schemes, so that they can show off more prominently.
Real estate companies specializing in renting and selling luxury properties will benefit from website designs enabling visitors to tour through them virtually.
Rothstone Development Co's design does this perfectly by placing viewers directly within one house from the moment it loads, after which they can enjoy views through windows of outside gardens through window panes. Jayalakshmi Group takes users through similar virtual tours using images from just when someone entered its offices.
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Real Estate Websites That Allow You To Personalize Your Search
Real estate transactions may seem intimidating at first. A real estate agent reduces you to numbers such as income or credit score before pressing mountains of paperwork across your desk for signature.
Designing real estate websites with accessibility in mind can reduce their intimidating factor. Choose warm colors like those found on the CMS Brokers website or utilize a scannable layout like Ed Ryland's to ensure maximum scannability and usability.
All these web designs give their products and services human faces. Establishing relationships is made much simpler when they feature human figures like ReMax's warm realtor greeting visitors instead of simply listing buildings; their design also maintains an inviting vibe with icons like thumbs-up (similar to Facebook Like Button).
Humanizing any real estate website design can be highly advantageous; this strategy works especially well when working with emotionally charged situations such as empty nesters downsizing and families purchasing the home their children will call home.
This kind of site often yields the greatest returns.
Websites Offering Listings For Local Real Estate Properties
Real estate firms in high-demand areas should capitalize on this by featuring prominent header photos to attract potential homebuyers who might move there for good.
A compelling website design featuring large header images may draw them in and persuade potential customers that this area might just be what they are searching for - especially during times when inventory can be low.
Florida Bay Lifestyle Properties' design conveys a beachy aesthetic through the color combination of dark blues and sandy tones without losing that upscale image expressed through serif fonts.
A widget displays Tampa's temperature to remind anyone in northern climates looking forward to winter to imagine living there instead.
White Elephant Real Estate's website stands out with a large, white backdrop to emphasize its dedication to rehabbing properties.
Their brown serif font helps make selling distressed properties effortless; plus, trustworthiness is assured with such clear navigation in the header area and clear navigation within.
Brands selling experiences such as vacation rentals or roommate lists tailored towards young adults moving into large cities would benefit greatly from such a design approach.
An effective website would highlight its lifestyle and real estate assets in equal measure.
Websites Designed To Assist Real Estate Agents In Showcasing Their Properties
Location is paramount when searching for real estate properties - geographically and even down to their exact block.
Many real estate websites feature maps on their home pages so visitors can see exactly where and near which property they stand.
Such websites can be especially beneficial to buyers of commercial real estate who prioritize accessibility over rent and maintenance costs when searching for properties to lease or buy, including parking space accessibility and major thoroughfare access.
Business owners with specific location needs can quickly determine whether an address fits by locating its exact location on a map; furthermore, such websites allow quick comparison of prices and specifications as they filter properties based on logistics alone.
Daal's website delves deep into city blocks and parcels to give viewers vital on buildings, such as their floor types and layout, the number of apartments in each building or the length of time the main door was left unlocked.
Furthermore, Daal makes house hunting highly customizable; viewers can filter results based on lease type, apartment amenities or whether their landlord or broker lists the property.
These sites can provide buyers with valuable information, whether searching for commercial listings or residential homes for sale.
With its user-friendly design for commercial listings, navigating commercial listing pages becomes effortless; easy viewing information such as loading dock access or employee parking can also be done from this website. Filtered results allow easy comparison between listings while showing buyers nearby amenities like nightlife or schools, simplifying life for all parties involved.
Your Business Can Be Housed In An Excellent Real Estate Site
These websites are effective because they engage their target audiences. Understanding who these audiences are and defining your brand to them will make it easier for you to select an optimal design combination or combination for your site.
Read More: What are web development services?
Why Every Real Estate Agent Needs A Website
Why do so few real estate agents possess the basic online tools for business today? A National Association of Realtors study showed that 70% of all agents included their websites.
This article will focus on real-estate industry-specific sites for agents.
Create Awareness And Online Presence
Customers in today's connected environment increasingly search online for services, with 51 per cent of home buyers purchasing through realty companies' profiles of home sellers and buyers in 2023 buying their homes through this medium - making online marketing one of the primary tools realtors use to attract potential clients.
The Internet has become an invaluable source for home searching, so agents without real estate websites or listings could miss out on business.
While most real estate agents gain their leads via referrals or repeat customers, utilizing sites to increase brand recognition will ultimately bring in more leads for more business opportunities.
Get Quality Leads
Real estate agents and digital agencies can work collaboratively to craft marketing, inbound search engine optimization (SEO), PPC ads or landing effective marketing strategies and generate high-quality leads in the real estate space.
Organic growth can be accomplished via content tailored specifically for campaigns, while paid ads, such as pay-per-click ads (PPC), provide immediate lead-generation opportunities.
Real estate agents of all kinds, no matter their marketing strategies, can save time and close more deals to generate higher revenues.
Agents who provide more value to existing clients often receive repeat or referral business.
Enhance Credibility and Branding
Real estate agents believe a one-page profile on an established real estate company's site will suffice in building an online presence for them.
However, this approach has numerous drawbacks; buyers or sellers visiting said firm see only their umbrella brand instead of what belongs solely to that agent; in effect, they rely on that umbrella brand's leads while competing with all their umbrella competitors for similar charges.
Establishing an online presence from scratch takes time and effort. However, when an agent leaves an umbrella brand with their domain website, their online presence will become directly tied to them rather than to some generic umbrella brand name.
Service Education
Everyone prefers finding solutions for their issues rather than selling services or products, buyers and sellers alike.
Real estate agents with websites provide potential clients with invaluable guidance through every stage of the buying/selling process.
To do so effectively requires maintaining an updated website with listings, resources from the community, FAQs and contact details; informing sellers or buyers how agents can assist them in building rapport and trust with each other; explaining to prospective sellers or buyers why agents can be beneficial when working together on transactions.
Report found that photos and information regarding properties were most crucially important for Millennials. In contrast, for Silent Generation members born before real estate agent information, virtual tours, and photos were top priorities.
Customers Expect Real Estate Agents To Have An Online Presence
report notes that social media is invaluable to real estate agents. Facebook leads this arena at 81% usage, while LinkedIn follows with 71%.
A real estate website serves as the cornerstone of your online marketing, linking back from directories and social media pages that you manage directly back to it - providing an ideal venue to include client testimonials and resources tailored specifically towards buyers or sellers.
Real estate agents whose online information relies solely on social media are in partial control; an experienced web designer can assist them in taking ownership of this vital data.
Any algorithm changes on social media could harm their rankings. A real estate agent website offers valuable analytical reports of how visitors arrive and use keywords, whether or not they were using mobile phones or desktops, and which pages they visited.
Agents using analytics can eliminate guesswork and better comprehend visitor behavior. Agents operating their profile pages under their brand umbrella typically have access to analytics; however, reports generated are usually restricted.
The Marketing Plan is a Major Part of Your Strategy
Websites or online presences are invaluable assets to small businesses of any industry - real estate being no exception.
Real estate agents who leverage websites can experience numerous advantages, including brand recognition, quality leads, increased credibility, helping buyers and sellers navigate their journey to buy/sell, and full control over information.
No cost should prohibit creating a website to expand your potential client base and support current ones, ultimately growing your business.
Every real estate agent should possess their site; for assistance designing one easily, contact an established real estate website design firm today.
Ten Actionable Ideas for Web Design
If your web design project seems stagnant or lackluster, take some steps:
How to Put Together Step-by-step Procedure
Without a plan in mind when designing something, it can be disastrously detrimental. Create a process to clear away clutter in your mind; creating your schedule in your task manager software like Trello simplifies this task so you can concentrate on creative tasks instead of worrying about specific details for everyone.
Now, it is easier than ever before to think outside the box.
Learn The Basics Of Web Design
As it can be tempting to emphasize "newness" when brainstorming website design ideas, it can be easy to get stuck into this trap of believing a great website must always be brand new.
No one ever stated this requirement.
An overarching principle of web design addresses this subject: Jakob's Law states that users tend to spend most of their online time at other websites.
Therefore, users want your website to function similarly to familiar sites they already visit online.
It can be tempting to become overly focused on novelty when working on websites that feature novel or experimental aspects.
A good way to focus on essential tasks and requirements is by returning to fundamentals; when more creativity arises later, add it.
The Latest Design Trends
If you are having difficulty taking the next steps when your foundation is set up, study recent trends in design for inspiration.
Securing yourself with the latest trends online may seem challenging, but now is always a good time to explore. Start here to stay abreast of web design trends: has released its annual update.
- Elegant serif fonts
- Fun typographic effects
- Emojis
- Light colors
- Negative colors
- Textured black-and-white illustrations
- Black outline
- Simple Shapes
- Product photos that are creative and unusual
- Collage art
- Surrealism at its best
- Gallery menus that hover
Explore websites using these techniques and gain inspiration by exploring them further.
Zero In on One Tiny Element
Hick's Law should be at the core of your web design principles. This web design axiom states, "The time required to make decisions increases as complexity and options increase." This applies to how options appear on websites like your own and can be applied directly to everyday decisions, such as when brainstorming web design ideas with multiple factors in play.
Create a process for web design. Narrow down your focus: rather than entering all information in the Contact Page at once, it might be easier to focus on filling out only part of it on this form before moving on to other pages when all details have been determined.
Mobile Devices: Switch from Desktop
If your creativity is limited by limited space (or its absence), try switching views. If you design from desktop computers, switch to tablet or phone views; if used to working on smaller screens, try scaling up; you may only require moving onto a larger canvas to realize your ideal vision for your site.
Reducing page sizes to smartphone screens also proves effective when deciding how best to format text. When viewing on a desktop monitor, it can take a lot of work to know exactly how long a header or paragraph should be; by scaling everything back onto smartphone screens, you may discover more ways of increasing readability and readability.
Experiment With Extremes
Are You Feeling Stuck on Style Ideas? Take an Extreme Approach Your goal may not be completely achieved here, but something from it may spark ideas to use another aspect and transform it.
Try these: You could try these options:
- Multi-page sites vs. one-page websites
- Photos vs illustrations
- Retro vs. modern typography
- Image-heavy design vs. text-only design
- Analogous vs. monochromatic color palette
- Animation vs. no animation
Troubleshooting through sketches may also prove useful when redesigning a website if you are uncertain which alternative designs work better next.
Working On A Website In A Different Niche
Niche-ing as a designer offers many advantages. Establishing yourself as an outstanding web designer becomes easier when creating websites targeted toward specific groups; doing this simplifies your work since you no longer need to keep abreast of the latest trends and best practices for each type of site you may be asked to design.
Concerns about running out of website ideas are understandable if you work on them regularly. One effective solution to this boredom would be taking on projects outside your expertise.
If you design websites for companies offering financial services, such as Popular Bank's site, polished designs such as those seen here likely come naturally to you.
While it is fine for niche audiences such as Popular Bank to have polished sites such as this when searching for someone trustworthy to protect our money, we do not want something that suggests otherwise; imagine taking on the website of Zuma restaurant:
As part of an exciting design challenge, you would enjoy this project's exciting change of pace. Integrating media such as menus and reservation systems would present new design challenges; additionally, bolder color schemes and fonts would allow for experimentation.
If you find yourself exhausted by your current niche, taking on different projects could provide enough stimulation to spark creativity again. A little outside exposure might do the trick.
You Can Take A Course Or Read A Tutorial
As frustrating as it is to find yourself stuck, trying ineffective methods or getting nowhere quickly, pressing "Pause" may provide relief and new perspectives from outside sources who could provide solutions.
You can discover solutions for many design-related problems and obstacles on the Internet - even some you never anticipated surfacing.
Google can be useful as an exploration tool; other sites like StackOverflow and Reddit might prove valuable as resources; more in-depth materials such as tutorials or courses may prove helpful; you could find useful resources.
This list features 17 web development and design courses covering responsive web design (RWD), A/B testing, visual hierarchy and spacing.
Furthermore, 20 tutorials dedicated to typography may help if you find it challenging to master this art; we hope these tutorials help with design work.
View Other Creative Works
Today, you can find design inspiration almost everywhere: emails and social media feeds can offer great sources for fresh design inspiration; ads in sidebars of websites may provide extra ideas - instead of running around aimlessly searching for inspiration to break out of creative blocks, bookmark some design collection websites instead - saving both time and energy searching for fresh new web design concepts while having access to innovative, good design.
Start exploring them:
Dribbble:
Don't limit yourself to "Web Design". Look at other designs uploaded onto Dribbble for ideas of what can inspire you.
Behance:
Behance allows you to work from diverse fields - architecture, fashion, photography and beyond. Audio and video files provide more dynamic experiences.
Awards:
Awards are full of real-world websites you can use as sources of inspiration. By exploring collections of sites, components, and pages that have won awards on Awards, you may gain some ideas that can spark ideas for you as you plan for future designs.
Daily Design Inspiration Websites:
Web Design Inspiration provides design inspiration. Another place where one may gain ideas is Siteinspire. Also worth bookmarking for web design-specific inspiration is Designspiration.
Good Emails:
While representing some of the best examples of email marketing, these designs may also serve as inspiration when designing websites for smaller spaces.
Their compact designs may give you ideas of ways to make your design even smaller than it currently is.
Take a walk
Sitting behind a computer can leave us feeling creatively stagnant or stuck. Still, according to research conducted at Stanford University in 2023, walking can boost creative thinking.
Participants were tested in both sitting and walking settings (either indoors on a treadmill or outdoors in nature), with walking leading to increased creative output by 60%.
This study concludes that walking is beneficial whether indoors or outside; however, taking a step away from technology to embrace fresh air may prove particularly fruitful.
Cornell University's 2023 Study revealed that nature could have healing powers on our minds, only taking 10-50 minutes outside to boost mood, focus, blood pressure and heart rate. Even if it is difficult to access nature directly, you can still gain inspiration from your environment -- signs on buildings or cars passing by, people walking nearby -- etc.
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Conclusion: Web Design Tips to Help You Overcome Your Designer's Block
Need help with designing websites? Instead of pushing down ideas that might arise within yourself, why try something different and use these suggestions for web design innovation for clients' sites? You will come up with new and creative web design concepts.
