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How Progressive Web Apps (PWAs) May Rule The E-commerce Market In 2019

08 Feb

With mobile becoming one of the most used devices by the customers, most e-commerce businesses are focusing on enhancing user experiences on this platform.

Till now, most of the web development service providers only centralized their efforts in making their website responsive and creating robust apps for businesses. But, with customers expectations reaching new heights all the time, developers are all set to master the progressive web app development services in 2019.

In case you’re not aware of what exactly progressive web apps are? Here’s a brief explanation:

Progressive web apps are a combined approach of developing a platform which operates as an application as well as a website. Putting it in simple terms, PWAs are optimized websites that can employ the features of your smartphone such as camera, contacts, and others too. PWAs can be accessed on any browser of your choice including Mozilla Firefox, Opera Mini, Google Chrome, et cetera. It’s referred to as a progressive app because the content on these apps keeps on getting downloaded when the user browses it.

Note: PWAs are unlike native apps. They are not downloaded from a play store. However, PWAs are easy to use and prompt, just like the native apps.

PWA & E-Commerce

The aim of adding the feather of Progressive Web App Development Services to their business services is becoming the primary initiative of e-commerce firms in 2019. The e-commerce giants are all constantly focusing to enhance the mobile experience of their customers. With native apps being there since the inception, PWAs are now taking the front seat.

Progressive web apps with the introduction of front end web technology are all set to render slick experience and high speed to our mobile browsers. For instance, Financial Times, world’s leading news organization with its PWA version has enhanced their user interaction, achieved incredibly improved performance, and increased mobile reader traffic.

Read the blog- Which One to Select - Native Apps Vs Progressive Web Apps?

The past year witnessed a mass adoption of new technologies among the online retailers on the digital platform. Such adaptiveness with the technologies is revolutionizing the online shopping experience for customers. Likewise, PWAs are expected to dominate and transform the landscape of e-commerce in 2019.

What’s so Cool About Progressive Web Apps (PWAs)?

Fast as Flash

Quick loading speed is not only essential for getting ranked high on search engines but also to provide an engaging experience to customers. On mobile devices, the rate at which any website loads is the key and PWAs with their service worker feature makes speedy responses possible.

One of the unique features of PWAs over native apps is its caching ability. With this feature, the PWAs can store the repetitive elements of any layout and then later when required, can inject them into the browser. This saves a lot of time (in seconds) that makes a website more user-friendly by speeding up the loading speed significantly.

No Fuss Of Installation

Unlike native apps, PWAs helps the user avoid the installation process. This is because they are fundamentally websites and are browsed on browsers only. Therefore, similar to a website, they can be updated timely, avoiding the lengthy process of installations.

Responsive To Its Core

There are n number of devices available for a user to access websites and applications. This is the reason why almost all web development services provider builds separate native apps for different operating systems (OS) such as Android, Windows, and iOS. However, with PWAs, this is not the case. By putting the user experience at its core, progressive web apps are created with the best possible responsive layout. Due to this layout, it can be accommodated and accessed on any device regardless of its size. Now wouldn’t this enhance the user experience on a vast scale!

Offline Functionality

The gems of a PWA are cache API and the service worker. The former and latter together can operate behind the scenes predominantly to retrieve and store site elements in the browser cache. So, if you’re offline due to some or the other reason, PWAs would facilitate you with basic navigation in the interim.

Being Notified with Notifications

You must be pondering that native apps are so cool with the notifications settings, how would PWA deal with it! Then let me burst your bubble thought with a fact, that just like native apps, PWAs also support the push notifications. Therefore you need not worry, as PWA too will keep you updated with all the latest news and offers.


With Google promoting PWAs, there’s no doubt that the demand of Progressive Web App Development Services and Progressive Web App Developer is going to rise in 2019. PWA holds the immense potential of putting a greater impact on e-commerce businesses by making browsing convenient for users. With PWAs at place, the user would not have to switch between native application and browser when researching a product. It would definitely be interesting to see what PWAs have in store for the future of e-commerce businesses.

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