Contact us anytime to know more — Abhishek P., Founder & CFO CISIN
Previously everyone has to follow the offline marketing process, by going themselves to the market and shopping for their needs.
But now the maximum percentage of the population goes for window shopping or online shopping, this hence is the reason for the growth in the E-commerce market.
It provides merchandising over the internet or says online services using a universal mobile app development.
Retail E-commerce solutions are the new era thinking to make their audience experience shopping sitting on their couch.
They brought their customer shopping for their clothes (Flipkart, Myntra), vegetables (Big basket), ready-made meals (Swiggy, UberEats); all just with the use of their mobile applications.
Other types of e-commerce business are also available in the market.
Business 2 business (B2B): If the user or consumer of any product or services are actually a business firm or company that type of business is known as a B2B business.
For example- A food manufacturing company selling or buying products from a food ingredients market.
Business 2 customer (B2C): If the user or consumer of any product or services are actually an individual or a family this type of business is known as the B2C business.
For example- An individual or family buying products from Flipkart or Myntra.
Applications of e-commerce
- Provision of a digital wallet
- Provides online banking
- Social networking
- We can go for group buying options
- Assistance provided virtually
- Payment systems for both domestic and international
- Cart provided during shopping where we can add our choices and continue with our final choice.
It is also known as the bag.
The most required features for e-commerce mobile applications
1. The registration process must be simple
Actually, too many formalities also lead to irritation. Here it may also put the same impact. Like too many questions while creating your account or say while registration can irritate the customer.
They always prefer applications where login is easier and can be registered giving basic and utmost information that can be generally required.
So creating an application with a simple registration process asking basic information and the most required ones that really help the customer to have a positive behaviour from the initial service of the application.
Read the blog- How iBeacon useful in driving huge sales for retailers
2. Impressive navigation
The Best way of marketing is to attract your customers. Attraction does halfway work in the growth of sales. Though e-commerce is providing a really simple and sorted way of shopping, still to freeze the attention of the customers is the real challenge.
As this industry is providing everything online through apps or websites. They need to be really choosy in the selection of their layout and should make use of pleasant colors while designing their icons.
As they provide their retail ecommerce solutions through mobile apps, they should also think that a mobile screen has limited space.
So they must not design something that is cluttered and looks odd to the customers. The placement of the menu icon should also be placed in a location that does not block any other icon and has a simple user guide.
To ignore these issues for designing an app we can use the responsive design that best suits and fits any screen size and resolution and also gives a great user experience to the customers.
3. Security and trust issues
It is one of the salient features that ensures the user that their information and details are safe with us. It is necessary because they share their personal information to the app during registration that consists of their mails, mobile number, and their location.
Even during the transaction, they need to provide their bank details.
So it is the app developer responsibility to create layers of protection at the transaction part of the application where their details can be in completely safe hands and they can go shopping with their peace of mind.
Even in the case of a new application, users are not so well-known about the latest app in the market. And moreover the app they offer the user with large discounts initially to create a sale and also in the promotion of the app.
But to make the users trust in their app is to provide them with the Cash on Delivery (COD) option, this makes the user try the app by placing their order on COD.
Once the order is received by the user the trust is built.
4. Branding
Another way to gain the interest of your customers is by allowing them to shop with top brands. The more the number of brands showcasing their products on your application the more is the customers.
And providing them these brands with discounts and other offers makes these customers a permanent one as they are always in comparison where they can a better deal for their products.
Read the blog- How is Artificial Intelligence benefitting retailers?
5. Feedback system
Introducing a feedback portal to your customers is a great experience for both the app developer and the users. The users can share their experience using that particular application and the app developer can understand the requirements of the users and what additional changes they can provide to the customers.
The users will also appreciate their responsiveness to their requirements, problems and solving their issues and bringing change accordingly in the use of the application.
6. Simple User Interface (UI)
The simple and sorted UI are mostly preferred by users. It should be user-friendly and not complicated to use. And it should also give a flawless experience to the users.
7. Should be reliable
The Mobile application development should always give a positive experience to the customers in the use of the app.
Customers they never want to experience unexpected crashes of the site, bugs and too many taps or clicks. So, proper maintenance of the app must be done at regular intervals by the QA to avoid such consequences.
8. Multiple payment options
The users should be provided with multiple payment options. To ensure them with protected layers of the gateway and a secured transaction.
Moreover, they also prefer easy mode for paying the amount using G-pay, Paytm, ATM (cards approved from any bank) cards, etc.
9. Analytics
At the end, earning revenues is the most foremost objective for any e-commerce industry. Providing the users, service according to their needs and demands.
Now it is time to check how the business is running. Whether the company is earning a profit after exceeding all the expenses?
The analysis for this is an important feature for any e-commerce application. Now, this also depends upon the customer's behavior, like their buying pattern, session time, cost of conversion.
All these provide enough information that can lead to higher revenues in result if followed and sorted.
Conclusion
What can be further easier for the users than to choose their required pieces of stuff being anywhere, anytime? Isn’t it lovely and amazing for those who are fashion lovers and are consistently following every changing fashion trend? So, for them, with the help of iphone app development companies, these apps allow to experience them with latest trends from all the top brands.
Here there is the fashion for any generation, from the kids to the young and even for the oldies. Anything we choose what best suits our style and personality and they deliver to our door.
Even this has made a choice for those who are really busy at work and have no time for cooking, they can order their favorite meals and can enjoy them even at their workplace or at residence itself.
Actually, this industry has observed the requirements in everybody’s life and then have planned this beautiful thought to serve people and even generate jobs for many. It is not only earning revenues for their personal benefit but if you can see it is also providing really helpful and reliable services that are making our life simple and easier.
