Contact us anytime to know more — Abhishek P., Founder & CFO CISIN
Let’s get into the details of the custom mobile application development process without further rambling, starting with the idea and business plan through the launch and sales and the marketing and revenue.
Did you consider that over 5.15 billion mobile users worldwide, and 70 percent of people who use the internet, look for reviews and online presence before purchasing or going to an executive in the store?
What is Custom Mobile App Development?
A customized mobile application is designed to accomplish tasks or fill in gaps in the current IT systems of a business.
It is not the same as using off-the-shelf mobile apps accessible to all.
Each business has specific requirements that define its target groups, workflows, and processes. This means that standard technology solutions might need to be improved to address each business issue.
In such instances, creating an application customized for mobile devices is a must for companies to boost the efficiency of their operations and improve customer satisfaction.
Benefits of Custom Mobile App Development for Businesses
Mobile apps are not simply marketing tools; their application goes way beyond marketing tricks. For companies, the expense of developing apps can be vital to ensuring long-term financial viability, not just by providing competitive advantages but also by improving the customer's loyalty, both current and potential.
Additionally, custom applications help clients to convert potential leads into leads. This is because creating customized mobile applications is a viable choice for any growing business.
Enhanced Security
Some general business applications do not include specific security features that could risk your data's security.
Creating a custom application allows you to implement security measures specifically designed for your business and remove potential risks and threats via data encryption. A customized method meets the needs of the different OS and APIs.
Strengthen Your Brand
Mobile apps are for more than just major brands like Walmart and Bank of America. Smaller and mid-sized businesses are embracing the trend of mobile apps.
They realize that a successful mobile strategy is more than having a mobile-friendly site.
A customized mobile application can help build credibility and trust with clients. The results are impressive. Cloud-based Telegram is a messaging application that is currently the most used non-game-based app worldwide.
Why? Because of its light-speed loading capability as well as its ease of usage. It provides everything reasonable. It promises an effortless experience and provides. It has also helped increase the value of Telegram's brand.
Improve Customer Interaction
Convenience is the most important element in the customer experience. With mobile apps, companies can purchase convenience.
Mobile apps give users quick access to various kinds of information. Mobile apps offer everything, from basic contact details to "how-to" articles.
Generation of Revenue
If you're a business owner, you could invest in two mobile applications depending on your business—an app designed for employees to increase productivity and another for customers.
For instance, if your business sells products, you should consider investing in an application that aids your customers in simplifying transactions.
Additionally, you can purchase an application that allows employees to communicate with one another to boost effectiveness and efficiency.
A customer-facing app is an effective way to generate profits if implemented correctly. We can design a custom mobile application using our customized development platform.
Emphasizing The Competitor’s Advantage
For every business, particularly new ones, competitive advantages are paramount. In this scenario, off-the-shelf products cannot be extended to add more capabilities.
Customized applications showcase your company's strengths and differentiate your product from competitors.
Key Approaches to Custom Mobile App Development
Before investing money in a mobile application, the business needs to decide what method to develop the app. The most popular methods include native applications, cross-platform applications, hybrid apps, advanced web apps, and speedy mobile app development.
Here's a quick overview of each:
Native App
An app that is native is a specific platform application that can only run on a specific operating system. This means that the company would need to create apps to run on iOS or Android (i.e., for an application to be launched for both platforms, it would need to be coded twice).
Hybrid App
Hybrid apps are a combination between native mobile applications and web applications. Technically speaking, an application on the web that has been embedded in a native shell is considered to be a hybrid application.
These applications are created within a native shell. However, they display the same content as web apps when downloaded.
Cross-Platform App
The code for a cross-platform application is created simultaneously and can be run on different platforms. That is, it is one unified code compatible with Android and iOS apps.
Cross-platform apps are less costly to create because they are platform-independent.
Progressive Web App
A progressive web application (PWA) is an online application that gives the same experience as native apps. The most appealing aspect is that the PWA is a web-based application.
This means that users don't need to download a separate application to use it. The advantages of PWAs are that they use fewer data, work better, and improve engagement rate.
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How to Build a Custom Mobile Application from Scratch?
Customized app development may go in different directions as it can be adapted to the client's requirements and preferences.
Some businesses opt for custom web app development using a pre-made MVP and all the specifications. In contrast, others only have a vague concept of what they would like in the final. The procedure heavily depends on the project's scope, the software, the details, and the client.
Define your Goals
What goals are you aiming to accomplish? What are the issues you're trying to solve through your app? The goals you set will determine the whole process of app development.
If they need to be clearly defined before the start, it's easy to become lost when you build your application.
Don't make any promises - create specific goals. If you don't, you'll not be efficiently using your time and money.
Set goals that are related to your customers and your company. Every goal must be clearly defined with KPIs that allow you to track and measure its progress.
Identifying the Target Audience
When encountering problems, it is important to know the person who will use the solution. The solutions mentioned above are fairly universal.
But Uber is mostly for users between 18 and 60; Company is focused on people with a low or middle income, it is designed for those with limited funds but who desire to master a new language. These need to be clearer descriptions of the intended use of the app. However, it is the perfect way to begin your research into marketing.
Imagine the ideal potential user for your app:
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What are their characteristics? (gender, age, location, occupation, income, etc.)
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When do you anticipate them to make use of the app?
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What makes your app different on the market?
Business Strategy
After the user and issue are in place, now is the time to consider how your custom mobile app development solutions can generate income.
The strategy you choose for your new project will affect the level of satisfaction with your customers and the time at which your goal can be achieved.
Answer the following questions in order:
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How do you get your message to end-users? What can they learn about the application?
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What is the cost of acquiring one user?
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How much budget is required to get market acceptance?
These questions could be posted after completing a custom web development project. However, the sooner you start marketing and advertising, the more quickly you'll make money after the app's release.
The business plan also determines whether the app requires deep linking, ad slots, and SEO optimization (to allow the app to be searchable on Google or the App/Google Play Stores). These are important in the technical aspect of the app as well.
Build Your UX Design
The design of mobile apps is a crucial aspect of the process. Consider how your app should appear and feel. Draw some sketches and wireframes to understand how the app will operate.
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Create a storyboard or a roadmap to illustrate the connections between screens.
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Consider how users will interact with your app compared to a mobile website (app design and Web development are different).
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The user experience is your priority.
You'll need to build some prototypes of your application based on the wireframes you've drawn before you begin building an application that can be fully functional.
You'll be able to make your MVP (minimum acceptable product). This simple application achieves its main purpose without all the bells and bells.
Hire an App Development Company
Engaging a reputable company to develop apps will ensure that your app is equipped with modern features and functions at reasonable costs.
The mobile application development business typically includes:
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UI/UX designers.
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Managers of projects.
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App developers.
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Market specialists who look at your plans and offer useful ideas.
The mobile app development company also provides access to industry experts and the most up-to-date technology.
Testing
Before your app is released, you must be sure that the app functions. App testing is where you'll uncover glitches, bugs, and any other issue that needs to be fixed before putting it in the hands of your customers.
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Testing your app using QAs during development is the best way to go.
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Be sure to test the application across both systems.
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Try the app on various devices (smartphones, tablets, etc.).
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Test your tests with real people to collect feedback and then make adjustments.
There is no perfect app. Your test aims to make an app that is functional and runs without issue so that users take pleasure in the experience.
Read More: Benefits of Building Custom Mobile Apps for Your Business
Mobile App Development Trends That Will Dominate the Market
Within this article, we'll discuss the most important trends in technology in the world of app development and the way they play a major role in the retention of customers and improving the customer experience.
5G
The 5G rollout will significantly impact the development of apps. For creators and developers, the technology is set to revolutionize how apps are used and developed.
The number of connections will almost triple.
What will the impact of 5G be on mobile app development? 5G is expected to improve performance and speed dramatically.
The technology is expected to bring a reduction of latency by 10x as well as enhance the capacity of traffic and improve network efficiency. Compared to 4G technology, 5G, 5G is 100 times more efficient, depending on the mobile operator you select.
Apps for Foldable Devices
Although smartphones with foldable screens are only a small portion of the smartphone market, the landscape will shift over the coming years.
According to Statista, 50 million smartphones will be delivered. It's high time also to keep folding devices in your mind when planning the development of your mobile apps. Be sure that your apps work smoothly on fold devices -an extremely challenging growth trend for mobile apps for 2023.
Refolding the device to offer a screen with a bigger size can make a difference to users:
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A bigger screen provides more room for a rich and immersive experience.
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With multiple windows, one can complete many tasks simultaneously.
Gaming apps and video streaming can reap the most benefits of foldable devices by expanding their screen sizes and using that extra room to provide additional controls and information.
Therefore, creating apps that keep your screen's dimensions in mind is among the major mobile app development trends of 2022.
Wearable App Integration
Wearable devices have already taken over the globe. According to a report, Wearable devices with connectivity reached 453 million users in 2017 and could rise to 929 million by 2024.
This year, we witnessed many significant developments in wearable devices. Apple has announced its WatchOS 8 update.
It included new features, brand-new designs for watches, increased access to the wallet, and revamped user interfaces for Apple watch owners.
Use the custom mobile app development services and reach out to your customer's needs by providing them with an effortless digital experience.
Offers 24/7 Access to Users
As opposed to a physical shop, the mobile app gives customers access to all hours of the day to your services and products.
Specific messaging and other information applications are also more user-friendly than websites. Certain apps are accessible without the internet.
Customers can have queries answered at any time of the day without talking to the person who handles customer service.
Customers can also get the information they require without browsing through various websites. The ease of using the mobile application is incredibly useful to your clients. It establishes your brand as a trustworthy source that customers can repeatedly visit.
Excellent Marketing Tools
A mobile application that is customized can help with your marketing communication requirements. Particular messages, contacts, contact details, team details, and even tools to engage customers, such as contests and promotions, can be controlled from the application.
Branding them using your logo, colors, and slogans is possible.
These tools for visuals are part of an underlying phenomenon known as effective frequency. The more your customers are aware of the marketing materials you provide, take part in your campaigns, or interact with your application, the more likely they will remember your brand for a long time.
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The Key Takeaway
Your company will only be able to fully enjoy all the custom mobile app advantages if you intend to build an application that can maximize value.
To do this, you must ensure that your developers work together to design a stunning UI and UX design so that people enjoy using your application. Other factors to consider include your application's impact on battery life, performance, and security.
You should also consider the advantages and disadvantages of creating applications for specific operating systems versus web-based apps, which users can access via their tablets, phones, and traditional PCs using an Internet browser.
Frameworks for developers can allow them to efficiently create and maintain apps that work on multiple platforms, which means you and your users must select the right device.
