Contact us anytime to know more — Amit A., Founder & COO CISIN
Even though this has been quite evident, the different twists and turns of current times have easily baffled even the most intelligent and experienced entrepreneurs and marketers.
From what every person can easily observe, one needs much more than mere creativity.
Basically, creativity yields ideas. However, they are merely stuck in quite a theoretical plan in case they aren’t executed properly.
Hence, audience segmentation, artificial intelligence, multimedia-based audio and visual marketing and different other methods have captured almost all of the web development services.
Irrespective of how impactful all of these trends are, basically, they are inseparably connected to a much larger concept of big data.
Most of the prominent and influential companies actually base their own business model on the big data and use it in order to achieve the best possible results while employing minimum workforce, mistakes and finances.
Here, we focus on the concept of big data and assist you in understanding the importance of it and we will be dissecting the term as well as analyse why it needs to be embedded deeper into your own business strategy.
Big Data
When it comes to defining big data, its most basic and literal form refers to a large amount of information. In order for information to be considered to be big data, it has to come from at least two or more separate sources.
Anything can easily be big data and can readily come in different forms. Browsing history, satellite imaging, credit records, etc. all these things can easily be tracked and even stored. Owing to the recent controversies as well as data leakages, it might even seem scary.
However, there is nothing to be afraid of. Collected big data can lead to creating mini behaviour profiles of the customers all over the Internet irrespective of the website.
Essentially, the purpose of these profiles can easily be a wide range of things.
Also, improving customer support, better efficiency on websites and better ad placement along with more are all possible due to the current existence of the big data and big data solutions.
In order to understand it completely, you need to know how can you easily gather this big data.
Data Gathering
Essentially, big data can easily be gathered in various ways. There are three ways to do so. They are:
-
Asking the users directly using a lead or opt-in form for permission.
Among the three ways used, this particular one is quite outdated. However, EU-imposed regulations have again imposed the businesses to include it in their own terms and conditions along with privacy policies.
-
Utilizing tracking software
At present, there are a multitude of apps as well as software which can track the smartphones and computers of the users.
With it, companies can easily gather big data corresponding to users’ browsing habits as well as other details. Also, through tracking software, an e-commerce website can easily see that you have actually spent just 30 seconds browsing their own sneaker section.
Cloud computing services should employ applications to track user behaviour.
-
Utilizing cookies
Utilizing cookie is most probably the most popular and familiar method to anyone. Owing to different breaches in recent times, EU countries have actually made their entire content-related laws a lot stricter.
Due to this, a business that wishes to allow EU citizens to browse the pages need to notify the user about the usage of these cookies. Also, a notification can appear in different forms, generally through the classic “I Agree” button or a complicated and unconventional one.
In case you choose to use big data as an essential part of your own business plan, then you can easily incorporate all of the three wats of data gathering.
Now, it is time to discuss in deep about the different methods of easily growing your business with big data.
Improvement of Customer Profiles through Big Data
Among all of the methods of use, the improvement of existing customer information remains to be the most essential as well as the most straightforward one.
Data analytics is the most crucial aspect of every business plan since it gives a basis to each and every action. Also, the more information you have, it is much less likely that you make a mistake and to focus your efforts on the wrong customer groups.
Read the blog- Types of Challenges and Solutions in Big data
Essentially, a typical customer profile contains information such as name, location, emails sent and purchasing history.
With the assistance of big data, you can easily find out much more. Addition of cookies to your website may even allow you to easily collect big data in a different form.
-
The device used by Customer
With this relevant information, you can easily adjust the page format for their smartphone or even tablet model.
Also, adjusting for mobile is quite important, but not every OS and model are the same. A SaaS development company needs to make its application compatible for such adjustments.
-
Average time spent by a user on the page
If you are posting videos or blogs, then big data can easily allow you to view where things can easily go wrong.
Why did a particular customer just watch a few seconds of the videos? Why did the customers only spend a few seconds on a given page? Such questions can be great assistance of improving the entire customer experience if they are answered utilizing big data.
-
Browsing behaviour
Basically, big data allows you to find out the average browsing behaviour or habits of the customers. Also, a large section of experts suggests that browsing behaviours are the crucial piece of information that a marketer should know.
Whenever utilizing big data, you can easily pinpoint the actual time people spend online. Such a revelation can easily assist you to post the right things at the best time.
Knowing this additional information about the customers can lead to much better and deeper analytics.
Delve Deeper
Generally, big data is just considered as categorizing as well as collecting textual data, but basically, it is much more than it appears.
Companies are now using big data to strengthen their own call centre’s functioning. Instead of settling on simple level information, they are now orienting themselves in the direction of sentiment analysis.Cloud infrastructure solutions need to incorporate this as their feature.
In the case of sentiment analysis, it is directly connected to AI or artificial intelligence. By means of collecting voice recordings of the conversations of employees with customers, these companies are now analysing the details of the voices of their customers.
AI programs can easily harness vital information about emotions, voice pitch, as well as voice tone. In case you have a call centre for your business, you can easily use this heads-up information.
Achieving Success
Any business can be considered profitable in case it makes advances. Essentially a good advance as per people in the industry actually revolves around reducing the time as well as effort duly spent.
But, a truly exceptional advance in case of business success is increasing the overall profit as well as the general success of the company. In this regard, big data can assist you in achieving that.
With the minimum amount of effort invested, you can easily watch the data getting collected. Whenever it is time to take any action, you will be duly ready.
Read the blog- Data-as-a-Service practices, here are trends we think will be driving the big data technology market in 2020
Also, rolling out campaigns is performed much more smoothly with the assistance of big data. Knowing enough about your customers will assist you in focusing the marketing as well as the products.
Also, the greatest changes can be seen in PPC campaigns.
Of course, the money is allocated efficiently through this without any major risk of wrong users clicking on the ads.
Even when you manage to attract new customers, the big data can assist you in retaining them.
Attraction and Retention
Bu means of improving the marketing campaigns, and big data has reflected that it can easily attract new customers.
A lot of business owners focus on this, while at the same time, they are basically losing customers by simply not listening to them. In this regard, big data can assist you in reading the online sentiment pertaining to your product as well as the brand.
Most of the people have the habit of talking about the products and services they have essentially used. Knowing the public consensus will certainly aid you in better understanding of the customer.
The Internet can be a massive echo chamber, but big data can still help you explore and understand its mysteries.
Having a better and clear insight into public opinion regarding your company is one of the ways to perform it. Essentially, the knowledge that you acquire will assist you in preventing problems before they appear or worsen. Also, you can easily highlight what works and even make different things easier for you, your team and business.Big data development services can assist you in this regard.
Efficiency
Disregarding the popular belief, an efficient system is quite important. Due to the overwhelming use of AI and different other programs in the world, this statement might not bode well for some.
Big data actually highlights the importance of the system’s efficiency by doing most of the work for the team.
Owing to large analytical data being collected, one doesn’t have to utilize valuable resources to estimate. Each decision will certainly take lesser time to be executed.
Utilizing big data allows you to focus on the different tasks which can’t be easily automated. Also, the creativity of you, as well as your team alike, can be allocated to different things which matter—improved energy allocation results in business growth.
Conclusion
Basically, big data is the best gateway to achieve more knowledge about customers. Results of such knowledge will be better reflected in improvised marketing campaigns and quality products.
Knowledge of customer will assist you in retaining them along with attracting them. With the assistance of big data, you will certainly save a lot of money by having much more precise marketing campaigns.
It will also save your energy and that of the team as there won’t be any requirement to estimate things by them. Better execution, as well as better results, will be much more visible in a rather short span of time. It is neither challenging nor difficult, and big data is the gateway to the success of your business.
