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Content intelligence data can guide your content marketing approach.
And get insight into the creation of articles, landing pages, and other content assets that are tailored to your target audience and of the highest caliber.
Content Intelligence: What is it?
The term "content intelligence" describes the process of using machine learning and artificial intelligence (AI) powered technologies to gather additional data about the performance of your content.
And how to improve content optimization to better connect with your intended audience.
Content Intelligence's Significance
In their efforts, most marketers make use of content marketing. However, they frequently overlook the need to establish goals, weigh opportunity costs, and assess possible outcomes.
Data-driven competition and market analysis are used by content intelligence to advance a successful content marketing strategy.
Those are also the most typical problems in content marketing. Content intelligence can make the most of the time and energy you invest in content marketing.
It might help you have a thorough grasp of the requirements of your target audience. It includes improving strategic decision-making and producing information that is targeted to the appropriate audience.
Strategies Of Content Intelligence Platforms Should Have
Are you set to select a platform for content intelligence? Here are some characteristics to be aware of:
Real-Time Gathering Of Data
Platforms for content intelligence must gather and process data instantly. This guarantees that you are up-to-date on current consumer preferences and market trends.
Why does this matter? The field of content marketing is always evolving.
You risk losing your competitive edge if the data provided by your content intelligence platform comes in slowly.By tracking data in real time, you may benefit from insights as they arise.
You can thus quickly apply what you've learned to fresh material. By providing your audience with the material they desire at the appropriate time, you can maintain a competitive edge over your rivals.
Automation Of Processes
You should be able to implement efficient content strategies at scale with the aid of a content intelligence platform.
It is therefore crucial to select one with advanced automation features. You can cut down on the time and effort required to produce a piece of content by automating some of these procedures.
In this manner, you may boost productivity and concentrate on more difficult or quality-controlling duties.
Competitive And Audience Insights
Merely examining the performance of your material is insufficient. To enhance the performance of your high-quality content marketing, you must also absorb knowledge from your audience and rivals.
The finest content intelligence technologies facilitate this procedure. Thus, search engine rankings for a platform that facilitates the easier collection and analysis of external data. You want to see how your audience is interacting with competition material and how well it is performing.
Compared to depending only on your previous data, this is significantly more helpful.
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Integrations With Third Parties
It is uncommon for content audit marketers to utilize only one tool throughout the creation phase. Your current marketing technology stack should be integrated with a quality content intelligence platform.
Google Analytics and Google Search Console are compatible with the majority of relevant content intelligence solutions. However, the top ones will also be able to work with CMSs, keyword research tools, and other systems.Take note of the integrations that the platforms for content intelligence that you are evaluating provide.
Keep an eye out for compatibility with the programs you use frequently.
System For Managing Content
Although content intelligence software has many functions, not all of them will be necessary for you. Avoid becoming sidetracked by novelty items.
Pay attention to the platforms that can help you create content creation processes more efficiently. In practical terms, this implies searching for a tool that will enable you to do your current procedures with more efficiency.
Stay away from choices that might divert you from producing effective content that fulfills the demands of your audience.
Top Content Intelligence Technologies For 2024
Are you prepared to include AI and machine intelligence into your content marketing strategy? Utilizing a type of content intelligence platform is the most effective method.
The following are a few of the top choices available in 2024:
Impact Hero
Impact Hero is a content marketing solution driven by AI.
It promotes information that has an impact at every point of the consumer journey. Its purpose is to provide you a "big picture" understanding of how well your current content marketing plan is performing.ImpactHero offers a high-level data analysis initially.
Channel performance is then broken down using interactive graphs.
You may delve further into each section to discover the most effective material. Tailored reports showcase the most valuable content categories and durations.
With a "Impact Score" assigned to each page, it's ideal for enhancing the material that's already on your website. This tool allows you to see which material is doing the best and worse.New thoughts can be stimulated by the former.
Replicating earlier successes is made easier when one is aware of the strategies that proved effective.
In the latter scenario, you may automatically produce ideas for improvement based on an analysis of underperforming pages.
Your material will have a higher chance of succeeding with these customized pointers. One of Impact Hero's other useful features is a report that indicates the point in the purchase experience that your audience becomes disengaged.
This facilitates the process of locating and strengthening weak links within your content type funnels.
Read More: Maximize Your ROI: 6 Steps to a Powerful Content Marketing Strategy
Semrush Toolkit
Semrush is a comprehensive tool for content marketing and SEO.
It has a ton of content intelligence capabilities that help improve your marketing efforts. For example, use Market Explorer to see who you are competing with. Enter your domain, your rivals' domains, or your specialty to obtain precise information about your industry and target market.View your market share and size relative to your competition by exploring your dashboard.
Semrush provides a visual content marketing toolbox that can help you at every step of the way in addition to market research.
This is the method. Topic research is a useful tool for coming up with fresh concepts based on highly effective content. When you search engines for a topic, a list of pertinent, related ideas—including those that are trending right now—is returned.
You may view more detailed information by clicking on a concept, including relevant trending headlines, queries, and search intent.
Utilize the SEO Content Template to obtain a comprehensive content brief once you've selected a topic.Just enter the subject you wish to write about in the tool. We wish to provide material for "Furniture Makeovers" in this instance.
This is what the tool will accomplish for you:
- Examine the top 10 search results for each phrase to determine the best practices for SEO (such as article length and the inclusion of semantic keywords).
- Examine the ranking material of your rivals and provide further suggestions.
- Make more fundamental suggestions for you.
But we haven't finished yet! Making your content is the last task you have to do. And we are able to assist.
Select the "Real-time Content Check" tab after going back to the previous screen. Then select "Open in SEO Writing Assistant" from the menu.The tool will produce writing advice, such as which keywords to use.
Pro Tip: Use the AI-powered Smart Writer feature of the SEO Writing Assistant to rewrite or create text if you get stuck at any moment.The tool will begin automatically assessing your material for readability, SEO, tone of voice, and originality as soon as you submit content to the designated area.
Pro Tip: To see whether there are any mistakes on your website or in your content, use the Site Audit tool.
ContentShake
ContentShake is an AI writing tool that may also be taken into consideration. It can produce content and optimize your post with relevant keywords.
Revise the text. Then, to examine how your article compares to those of your rivals, select the "Optimization" option on the right side of your screen.
Use the SEO Writing Assistant if you would want to have more manual control over your text. Your material can be manually entered into the designated place.
Additionally, it will assess the readability, originality, tone of voice, and SEO of your writing.
Curata
Content curation software is called Curata. It may help you find fantastic content ideas that will appeal to your target audience.
It uses measures such as social shares, pageviews, and income earned to analyze information from the internet. Curata will support you in making better decisions about your content strategy, regardless of your goals.
The best part is that Curata learns from your behavior and preferences using machine learning. The information it selects for you will get more suited to your requirements as it learns.
As a result, it will be more helpful when you develop fresh content marketing techniques.
Contently
A platform for enterprise-level content intelligence is called Contently. It is designed to make large-scale content marketing project generation, distribution, and tracking easier.
Although its feature list is extensive, you may start by looking at its "SEO Story Ideas." These are suggested subjects because they align with your particular content SEO strategy and have the potential to be successful.
The true value of Contently is shown when you begin producing content. It has an integrated job board where you can post requirements for knowledgeable content marketers.
The integrated editor allows you to create, modify, and publish multimedia material as well.Even an AI recommendation engine driven by IBM Watson is available to assist you improve the SEO and tone of your content.
Another strong feature of Contently is its analytics section. It provides a number of tools for monitoring the results that your content marketing efforts are producing.
They include an analysis of content performance by channel, an SEO dashboard, and visualizations of engagement metrics.
Conclusion
Platforms for content intelligence automate time-consuming activities, saving you time.They also use AI tips to improve your content.
It enhances your capacity to monitor and evaluate your results.Use Semrush's Market Explorer to assess your competitors right now. After that, use the Topic Research tool to automatically extract millions of ideas for new content from your research.When you're prepared to begin production, go to the SEO Content Template and ContentShake after that.
