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Regardless of the device it involves, your redesign process should include several common steps and a set of questions or concerns.
This article will focus on:
- Redesigns can range from a simple update from a refresher to a complete overhaul.
- Redesigning for several reasons
- How to conduct a UX redesign
- Showcase Redesigns in Your UX Portfolio.
- Takeaways
What's UX Redesign?
UI/UX design development has been increasingly important in the last few years.
Every company has a budget and wants to improve the user experience. This results in increased customer satisfaction and higher graphic design profits for the company.
Redesigning your product on a customer-specific basis is another design tool aspect of customer experience. Even if your product is performing well on the market, that does not mean it will stay there for many years.
Things are changing quickly, and so are the needs of users.
Ensuring your product uses the most current UI and UX patterns is essential. You need to take care of your product's experience by designing a project and redesigning it.
UX redesign is a process that upgrades your product's experience, visual interface, or feature set. UX redesign can improve your product experience in many ways.
It can improve customer experience, increase sales, improve product feature sets, enhance brand-new customer personalities, and many other things.
Why Is UX Redesign Required?
A UX redesign may be required if any problems exist in your product or company.
- Your product uses outdated UI/UX trends.
- Analytics show a lower product usage.
- Apparent flaws in customer experience, as well as individual circulations.
- Request grievances from users.
- Incorporating brand-new identities as well as their needs.
- Creating extra devices like mobiles.
- The company has upgraded its branding.
- The innovation that you're using has expired.
- You should consider a redesign if any of these reasons are being found in your product.
Redesigning The UX Process
The redesign is typically required when designers, developers, or the entire organization lose sight of how user experiences should look like for users.
Poor page values result in reduced ROIs, decreased key takeaways conversion rates, and low page values, further diminishing page value.
Redesign of platforms may appear simple for end-users; however, to a UX Designer, it requires much more. From research, careful planning, interaction design, iterative reviews, and lots of coffee, the redesign process must go on in its entirety before considering success or otherwise.
Redesigning UX: A Challenge For Designers
As designers tasked with redesigning user experiences, they must recognize they must design not just for themselves.
Brand, value propositions, user segments, and clients' targets must all be carefully considered in the redesign. Problems should never become so design solutions they cannot be dealt with successfully.
UX Redesign involves identifying, understanding, and validating whether a problem should be tackled through a redesign.
- Just look at the pages to see if they are pleasing to the users.
- Consider the brand experience to determine if your brand's goals and value proposition align with the users' knowledge.
- Check out the reviews of users and verify if you need to rebrand the experience.
Time is of the utmost importance when undertaking any redesign project for user experience (UX); designers and developers may devote themselves to finding a reasonable way to solve an issue.
But indeed, redesigning UX correctly would be detrimental if no proper process competitive analysis existed, allowing you to gain an in-depth knowledge of each product/service and user's journey experience.
Redesigning the UX Process Features
Brand Awareness Is Essential
At first, it's necessary to get acquainted with and comprehend your competitor analysis brand. Brand research can be especially effective: interview users or utilize tools such as Google Analytics Test site to measure user site data.
Furthermore, understanding competitors' color schemes is vital - only then will you Redesigning UX Process know which brand requires a redesign of UX.
- Brands have a target audience.
- All stakeholders who interact with your brand are listed.
- Learn about their interactions: Happy and sad.
- First insights collected, create an action plan.
- Plan and implement the program, then evaluate its results.
Understanding Experience -Research
UX ResearchUX Research can be understood as the study of users' requirements, needs, desires, and motivations to assess experiences for potential failure.
By undertaking such research, we may identify any flaws or deficiencies.
UX Research (user experience research) gathers user insights using various quantitative and qualitative methodologies such as interviews, context inquiries, persona creation, and card sorting.
UX research helps teams validate assumptions while reducing costs by producing successful products.
- Understanding UX
Once we've researched to understand user demands and evaluate any points that undermined earlier UX designs, we move on to understanding the revised UX design process and any brand-new strategies.
Understanding UX involves engaging and observing your target users - learning their needs, behaviors, and any pain points related to products/services you're redesigning concerning those users.
Brand Alignment: Aligning The Goals Of Your Brand
Your company brand should be the driving force of its customer experience (UX). Develop UX to meet customers' needs while aligning it with brand goals; this will create meaningful interactions for you and your customers.
Align user goals with brand goals by building meaningful user experiences and creating meaningful interactions for everyone involved.
- Create your design for business only.
- Create a brand vision that is easy to understand.
- Break down your goals in bite-sized chunks.
- Working in an Agile manner to achieve the goals.
- Manage consistency and measure success across teams.
- Plan your customer journey to date and the changes you want to make.
- See your brand through the eyes of users.
- How to align your UX with business goals.
- Make sure your operational team can keep the promises you made to users.
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Redesign
- Empathy Mapping can never be wrong. The empathy map helps UX designers align around a deeper understanding of end-users by visualizing user behaviors and attitudes. This process also exposes any gaps in the existing data. You can better understand why users are using your platform.
- Define While designing UX, we can better understand user attitudes and emotions by redefining the problem statement. The redefining of the user experience should consider practical, tangible, valuable, and effective aspects.
- Ideation is at the core of the redesigning process. The ideation phase is about generating as many ideas and broad sets of them on any given topic. You should not judge, evaluate, or pantomime which design will best fit your new UX.
- Create a prototype. Use a mix of wireframes and animations to test usability. Early sample designs and models should be a close replica of the final product. Feedback can then be derived from their usability.
- Learn, explore, test, and experience your new UX. The feedback you receive is crucial to your redesign. It will help you see if your design has been successful.
Conduct A UX Audit
UX Audits will identify weak areas in your product and reveal which aspects of its platform cause users issues. They'll show areas that need improvement and any problematic parts that irritate users, using various tools, methods, and metrics to ascertain precisely where problems exist in terms of UX performance.
- Conversion metrics can be used to review business objectives and the user's goals.
- Customer care, sales data
- Traffic/engagement
- Conformity with UX Standards
- Heuristics for usability
- Mental Modeling
- Wireframing & Prototyping
- UX Best Practices
UX Audit v/s Usability Testing
What Is the Difference Between Usability Testing and UX Audits? The direction of information flow is crucial: an audit can infer problems based on predetermined goals or standards, while testing can detect issues by monitoring user behavior.
An auditor may use usability tests during their audit if they lack basic metrics; however, when reviewing long-term data sets, they use usability test results compared with industry goals and standards as part of the larger picture.
Evaluation And Implementation
Technical teams may start implementing changes during early design or progress stages; alternatively, changes may also be implemented all at once after reaching the final stages - both UX design and the revised user interface can be put into effect immediately with full functionality intact.
Iterative evaluation is an integral step of product design. Design teams validate a product by assessing user experience, flow, and functionality - while looking out for improvement areas.
When reviewing your final product for iteration evaluation purposes, ask yourself these three questions as you check its elements:
- Is the new UX usable?
- Does it make sense to the user?
- Does the design allow for easy changes?
- Is it a solution that users are looking for?
- Is the product credible enough to make someone use it?
After creating and testing your improved and novel user experience's final design, it's time to launch it.
Redesigns Can Range From A Simple Update From A Refresher To A Complete Overhaul
UX redesigns come in all forms.
A product may only require visual updates to look fresher and more modern. In such instances, should no user-experience changes be needed, the UX designer might review the work done by their art director to ensure the redesign does not impact user experiences negatively.
Your UX designer could be asked to revamp a product's user interface. Users of an eCommerce site might be having difficulty using its shopping cart or finding shipping and handling information; therefore, it falls to them not only to redesign any piece that affects user experience but also to ensure that any redesign fits seamlessly into its original setting and does not break links or functionality.If you redesign the reservation system of your restaurant website, ensure that users can easily navigate to its new design and leave once their bookings are complete.
UX designers are invaluable in providing solutions that fit seamlessly within an overall product redesign effort.
Understanding all necessary data required for redesign is also their responsibility - then devising ways of improving existing designs without disrupting user expectations is their top priority - it requires dedication to detail and in-depth knowledge about users' goals to find an optimum design approach that complements current ones.
Redesigning For Several Reasons
UX designers should always ask their clients and stakeholders why they consider redesigning. Nielsen Norman Group says there are many valid reasons for a redesign.
The list includes:
- This site is outdated
- Branding needs to be updated
- The site has become obsolete due to technological advances
- This site hasn't been optimized for social media or mobile.
- Information architecture is chaotic, and there are many broken links
- There is no unifying structure, and the user experience is confusing
- Users aren't sticking around and have difficulty completing tasks.
This list offers several items which require minor visual updates; however, others require significant UX improvements.
A UX audit may lead to requests for a complete redesign. Sometimes this request comes from clients who are bored with the user experience of their product and want a change.
While clients might look outwards on what is wrong, users might take another approach; being creatures of habit who spend less time looking at user interfaces than clients, they will likely see this familiarity as a positive aspect of an experience.
What would your reaction be if Amazon redesigned its site innovatively and excitingly while changing how items are discovered, added to your shopping cart, or purchased? For most people, it would likely be frustrating.
After all, most are familiar with Amazon, knowing its best ways of accomplishing tasks. Any change not incremental in nature will prove more complex and time-consuming for users as any non-incremental modification takes more effort to implement.
Even though users might perceive some extraordinary new changes coming through from it all the same, their goal when visiting any interface or website, or app is usually accomplished quickly by reaching their objectives or meeting goals as soon as possible - even when visiting such redesigned websites, apps or any interface users want their tasks completed reasonably so as not to disappoint them quickly in reaching their objectives before heading off or checking-out before heading off or out in an expected location where familiar.
If a client or stakeholder attempts to unilaterally change a product's user experience without good cause, you must advocate for users and discuss other solutions.
For instance, a small UX change or visual update may suffice.
Make sure that any change, whether major or minor, occurs not simply for its novelty value. While you might be tempted to think creatively when changing something about a product they already know (using mental models as guidance) and implement changes that respect what users like while offering some new yet straightforward evolutions.
Read More: Top 12 Mobile UI Design Trends to Look Out for in 2023
- Unsolicited Redesigns
As a beginning UX designer, conducting hypothetical or unsolicited redesign is also an excellent way to hone your design skills while adding something tangible to your portfolio.
If no clients come knocking, this project might provide valuable experience as you develop them further.
Unsolicited redesigns are hypothetical projects of your choosing. Perhaps there's an old website you want to update or an app you think needs some slight adjustments; whatever it may be, document all aspects in your portfolio as you would with real client projects; for instance, Priyanka did this when redesigning Sephora iOS App! Just state clearly that you have no affiliation or have been paid by them when making these hypothetical redesigns; the process remains the same, and let's explore further below.
- Existing users
UX redesigns should always begin with user research and analytics. Investigating an existing product allows you to gain insight into how users utilize it as well as pinpoint any major pain points they experience by tracking how long users spend using the software or viewing specific screens; using this data, you can then make recommendations as to where your efforts should focus during redesign efforts.
Before redesigning any product or service, conducting user research should always be part of your approach. Hoa Loranger from Nielsen Norman explained how your existing site is the perfect prototype.
Please take this into consideration by learning from it by gathering lessons from current product usage and asking users about disliked aspects and any things they appreciate about your redesign effort. Use this insight as fuel for a redesign.
- Understanding Business Goals
Understanding what business goals the company is trying to meet through redesign is of the utmost importance, especially considering user needs in your redesign efforts.
UX redesign should consider business goals and user requirements to create the optimal user experience, whether increasing sales or making it more straightforward for people to locate information quickly and efficiently.
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- Competition Analysis
Analysis of competitors' products will give you more insights into the redesign. Please take note of their user interfaces (UIs) to gain more knowledge regarding redesign.
Look closely at what differentiates their design; study what's different; identify what works and borrow ideas that would better engage users and things you would prefer not doing yourself.
Please take the opportunity to survey customers to gather insight into how they view products from competitors, how users navigate their interface, what makes it intuitive for them, and their top pain points.
- Redesign
Now is the time to embark on your redesigning adventure! You should have in-depth knowledge after collecting data on your product, competitors, and project goals.
Begin by mapping out your revised Information Architecture by developing workflows so you understand how users navigate to reach various goals on-site. Next up are wireframes and prototypes as assistance during redesign while brainstorming user experience options until finding one best suits your business and users.
- Tests Of User Experience
Test your new design on existing users of your product, ideally, those familiar with its original form. Seek feedback regarding what users like or don't like about its design; remember, any redesign is bound to cause discomfort among some customers; using user testing can help determine any usability issues with the redesign, helping refine it until its operation as intended is achieved.
Showcase Redesigns In Your UX Portfolio
Undergoing at most minuscule one redesign in your UX Portfolio should not be seen as optional, regardless of its importance or magnitude.
To effectively present your redesign, it's crucial that you can clearly articulate why and how the redesign occurred, its solutions for client challenges, and the features it includes. Show the process from start to finish for maximum impact! From competitor research and previous sites to user workflow revamps and information architecture redesign, your portfolio should showcase every stage of the redesign process - not every detail needs to be included, but enough so it conveys your entire journey clearly to anyone viewing your portfolio.
Be sure to communicate to anyone looking over your redesign's improvements, how long it took, and when your goal was accomplished.
Takeaways
Now, you are equipped with the process for redesigning a UX for yourself, a client, or both! In summary:
- A redesign can range from a simple visual update to an overhaul of the user interface.
- Before starting any redesign, you should ask the client why they want to do it.
- A UX redesign is necessary for many reasons, including products no longer optimized to new technologies or information architectures.
- Redesigns should not be undertaken because clients or stakeholders are bored with their user interface.
- The best way to start a UX redesign is by studying your existing UI. It's the most accurate prototype of the new product.
- Be sure to understand your client's business goals and how these can be integrated seamlessly into a redesigned experience.
- Look at the UX of competitors to determine what is working and not working.
- UX redesigns should include a range of deliverables, such as wireframes and prototypes. Iterate the design until you are satisfied with the results.
- Include at least one design in your UX Portfolio that explains the project's difficulties.
Now that you understand UX design, it may be beneficial for you to gain more information. These articles are incredibly insightful.
- Nine Awesome UX Design Portfolios from UX Design Graduates
- What is a Wireframe? A Comprehensive Guide
- There are 5 significant differences between UX design and UI Design
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Conclusion
Iterative design processes are essential in crafting user-centric experiences. The first six seconds a user spends on your platform will determine its success within digital space, whether prioritizing business objectives or making text 12pt on transaction pages.
No matter your desired changes, revamping the main page with new polished design elements like glossy design pages, brand images, and explicit value propositions will likely strengthen your brand's user loyalty.
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