Contact us anytime to know more — Kuldeep K., Founder & CEO CISIN
Innovative developments brought on by digital disruption have opened up opportunities and challenges, revolutionizing customer experiences, business models, and ways of working for all companies of any size.
Companies of all types are turning to technology for growth while remaining competitive - whether as part of an internal transformation process, externally driven competition, or both!
NMIMS Global Access School for Continuing Education stands as an exemplar. Utilizing Salesforce Pardot at full scale, this digitally-driven school runs over 1000 campaigns at any time - engaging prospects at the perfect moment while keeping tabs on email performance metrics using Pardot.
Social media leads, affiliate marketing leads, and web-to-lead forms are used as rich sources of leads to enrich their pipeline further and add depth and value.
Salesforce Customer 360 provides mid-market businesses with one-stop shopping when it comes to using technology across critical aspects of the company.
By consolidating data from sales, marketing, service, and other departments into one source for analysis by teams at different departments - Salesforce Customer 360 allows cross-functional data analysis. It provides teams with an in-depth customer understanding. Salesforce Customer 360 caters specifically to MM firms providing them with tailored solutions across industries that help companies scale and remain future-ready.
Any business must aim for expansion. Finding ways that are both feasibly and affordably possible can be the ultimate test, however.
Companies increasingly rely on technology today to automate or re-engineer various aspects of their operations; technological innovations have assisted with streamlining processes while increasing scaling capabilities - they even go so far as transforming services by way of improved services, new products, or rapid service changes!
How Can Technology Help Your Business Grow?
- Agility: With ever-evolving technologies and trends, businesses must remain agile to remain competitive. Elegant business models generate higher revenues compared to non-agile ones.
- Technology: Real-time data mining allows companies to sift through large volumes of information in real time and gain accurate and valuable data that could increase growth by up to 35% annually. Real-time analytics help businesses make more intelligent decisions that lead to expansion.
- More profit: Investment in technology will drive business expansion. Automating standard processes like accounting, customer support, communication, and marketing automation can allow your team to focus on driving growth strategies instead.
- Increased security: Cyber threats for businesses are constantly shifting, as are our software and security solutions to defend them against criminals and hackers. Antivirus, firewall, and digitally connected security solutions continually evolve to keep businesses protected against criminal activity and hackers.
Technology That Drives Business Growth
Whether your business is B2C or B2B, its software and apps will form the cornerstone for success or become parasites and limit growth.
Our research has identified three areas modern businesses must invest in to remain competitive and accelerate growth.
Customer Relationship Management (CRM) Technology
CRM solutions have enormously benefitted all areas of a business, from sales to operations and beyond.
Your growth depends upon implementing an effective CRM strategy; customers expect personalized communication and prompt replies; By using CRM, you can create the engaging experiences buyers seek.
Five Ways CRMs Benefit Business
- CRM delivers an average return of 8.71 dollars on every $1 spent (source: Nucleus Research).
- CRM software can increase sales by up to 30 - simultaneously increasing productivity by up to 30 and improving customer satisfaction by 35 percent (source: Salesforce/Deloitte). (source: Salesforce/Deloitte).
- CRMs allow client success managers to monitor both inbound and outbound calls, routing specific product calls to the appropriate representative. Furthermore, CRMs save hours of their time year-round!
- CRM allows you to comprehend customer needs better and fulfill them accordingly. Once CRM reveals customers' tastes and preferences, businesses can offer products or services specifically designed for them, increasing value retention rates and customer base retention rates.
- Most CRMs include workflows and marketing automation designed to optimize prospect and customer journeys. By customizing experiences for each candidate and customer journey, these integrations enable businesses to provide superior experiences that keep customers coming back while moving options faster from initial contact to signing a contract.
CRMs Are Available in a Variety of Uses and Industries. Here's a List of Three Crm Companies You Should Consider When Shopping for One
ActiveCampaign
ActiveCampaign provides cost-effective marketing tools designed specifically for small and mid-sized businesses.
ActiveCampaign Plus starts at just $49.50 a month for up to 25 users and features unlimited emailing as well as CRM features like contact, account, and deal management as well as built-in marketing/sales automation with contact/lead scores, integrations to over 250 popular apps plus Zapier integration for SMS marketing automation.
Customer relationship management tools combined with marketing automation.
Everything is needed for hypergrowth without breaking the bank! ActiveCampaign's feature set is comparable to Hubspot, with savings of up to $750 per month with 1,000 contacts. Plus, live support representatives can be reached within minutes via live chat!
HubSpot
Hubspot is well known for its inbound marketing expertise. It offers a free CRM with up to 1,000,000 contacts, which includes essential features SMBs require to keep track of prospective and existing clients, such as contact, deal, company, and website tracking capabilities.
HubSpot provides free marketing hub solutions that include pop-ups, external form tracking, and sending up to 2,000 emails monthly with limited advertising management, live chat functionality, and reporting features.
HubSpot's free versions provide the resources and expertise necessary for getting digital marketing underway quickly and affordably.
HubSpot professional marketing hub starts at an estimated monthly subscription cost of around $800 for most companies.
However, the free CRM is sufficient for minor operations. If your goal is to grow your business quickly and expand sales as part of marketing strategies will promptly eat into budgetary considerations.
Salesforce Sales Cloud
Salesforce holds a 19.5% market share for global CRMs. It stands out among competitors due to its flexibility, customization features, integration options, and numerous add-ons and apps available to businesses.
Be wary that while Salesforce Essentials may provide a great platform, prices can quickly add up if additional features are desired.
Starting at a $25 per user monthly subscription fee and offering essential lead, account, and opportunity management features and email integration from Gmail/Outlook with mobile application access for teams on the move - it provides everything needed! For advanced features and integrations, the Salesforce professional edition costs $75.00/month and supports small to medium deployments of Sales Cloud.
Project Management Solutions
By definition, projects involve applying skills, knowledge, tools, and techniques to meet project requirements.
You can monitor processes, goals, and tasks with project management software. Project administration refers to planning and overseeing a project to achieve its stated goals and deliverables while mitigating risks by managing them appropriately, optimizing resource usage, budgeting accordingly, and communicating clearly among various stakeholders and teams.
Project Management Technology: How it Benefits Your Business
- PwC Global PM Survey conducted with 1,534 businesses found that 97% attributed project management as essential for business success and performance; 94% agreed with its role as key to business growth (PwC Global PM survey). (PwC Global PM survey).
- Only 23% of companies utilize standard project management practices throughout their organization and only 33% use such techniques across departments. An estimated 7% do not follow traditional methods (PMI). (PMI).
- Your team can use this software to set goals that align with each client deliverable and remain accountable. Furthermore, reports provide transparency within your organization and give it clarity throughout.
- Project management technology makes it possible to assess internal roadblocks quickly. You can eliminate those at their source while streamlining client deliverables so your company operates like clockwork.
Asana
Asana, one of the premier project management applications, allows big and small companies to collaborate more closely while tracking project progress, collaborating better, and staying organized.
Asana is easy to use, and we've enjoyed using it internally. The Asana Basic Plan is free and comes equipped with essential task management features such as task import, member assignment, and due dates/Kanban views; its premium plan starts from just $9.99 monthly with extra features such as task dependencies/start dates, etc.
Trello
Atlassian acquired Trello in 2017 to offer teams a visual interface that makes collaboration easy without losing essential details.
Trello consolidates various collaboration and project management functions into one central place while allowing employees to discuss, communicate, and monitor projects.
Trello offers free plans with unlimited boards, lists, and cards, and 10 team boards with simple task automation and two-factor security authentication for two-factor security authentication and simple automation.
Their business plass plan costs only $9.99 monthly with custom fields up to 250MB file attachments supported for enhanced administration with advanced automation for enhanced automation capabilities.
Wrike
Wrike can be the ideal management solution for teams with budgets of at least $20,000.
It offers enterprise-grade security, scalability, and flexibility; Gantt charts and calendars; workflow views to manage resources; customizable dashboards that you can personalize as needed; and workflows that automatically assign tasks based on their status.
Wrike provides your team with an effective internal and remote collaboration platform, with its intuitive user interface, feature set, and built-in time tracking, allowing it to deliver on schedule every single time.
Wrike is an award-winning project management software tailored explicitly for creative teams.
This innovative, creative software helps keep all members of an internal team, creative agencies, and clients on track.
Creating a Culture of Open Communication
Assuring your company of success requires having access to appropriate communication tools.
Most of us, at one point or another in our careers, have worked in an office with an insular digital culture; some may find this experience enjoyable, while others might have been less so.
Start-up and rapidly expanding businesses often experience departments becoming compartmentalized; employees become focused solely on their tasks while they must be made aware of what occurs elsewhere within the organization.
Customer support team, sales and marketing teams, and executives operate on separate wavelengths.
Silos between departments, which prevent necessary information from flowing, can negatively impact productivity and growth while creating an unconnected culture, leading to employee disengagement and distrust.
Establishing a transparent work environment instills employee confidence by encouraging open and transparent communications between all departments, aligning disconnected departments together, and creating a sense of unity - which keeps employees motivated and engaged with your workplace.
Cooperative leadership aims to bring managers, executives, and employees out from behind their respective silos to work toward collective responsibility in an organization.
Apps for Communication Recommended
Effective communication between your customers and staff requires tools that make transitioning between internal and external communication smooth, creating an open digital culture that facilitates growth.
Here are our thoughts on two influential leaders that warrant further investigation:
Microsoft Teams
Teams were designed from its inception to aid digital workers and foster collaborative digital cultures.
All your conversations, meetings online, tasks, and shared files can all be managed from within one interface.
With carefully planned channels, it is easier than ever to keep everyone informed and limit an overflow of emails.
Post your message into an appropriate channel, @-mention those who require notifications, and view this message anytime from all users at their leisure.
Make work more engaging: Employees can increase engagement among departments by using emojis and GIFs in response to each other.
This creates a collaborative, fun atmosphere between departments.
Microsoft teams is available as part of Office 365 at no additional charge; audio conferencing requires Business Premium.
Furthermore, essential chat functions integrate directly with any Office suite regardless if a person subscribes.
Slack
Open communication and collaborative efforts are the cornerstones of project success and contribute to building any company's culture.
Slack is widely recognized as one of the fastest-growing collaborative software ever; employees love its features such as customized emojis, memes, and GIFs; new technological advances help streamline communication even further.
Slack's intuitive user interface and well-organized channels enable your team to communicate internally and with external clients efficiently.
Slack offers a free version, including 10,000 searchable messages and ten native apps designed to increase productivity; additionally, there are one-to-one video calls, two-factor authentication, one-on-one video calling capability, and one-on-one video calls between group members.
Related:- Secure Business Data With Encryption
Bonus Tip - Encourage Your Employees to Recognize Wins
Bonus.ly
Bonusly is a new personal recognition application designed to reward employees in the workplace, giving employees an easy way to publicly recognize one another with small bonuses that add up over time into meaningful rewards.
While bonusly may not replace collaborative tools like Microsoft Teams as part of an employee recognition plan, it does help create a scalable recognition culture by giving everyone access to recognize colleagues, managers, or direct reports publicly.
Integrate communication tools your employees already use, such as Slack or Microsoft Teams; Google Hangouts is also supported.
Bonusly is ideal if your HR or executives need ways to increase engagement and boost employee morale.
Security Software
Due to this reality, your technology must incorporate up-to-date security measures and comprehensive solutions that minimize or even avoid threats by carefully choosing an automated solution that best meets your needs.
Today's businesses with less than 1000 employees face serious risks; 22% must suspend operations following an attack from ransomware like Malwarebytes; the loss of server, client data, or confidential information could mean job loss - IT Support Guys stands ready to protect both their reputations and businesses against cyber threats.
It plays an integral part in facilitating company expansion. However, not all technologies are created equal; by investing in managed IT services and selecting suitable technologies, you can ensure your team achieves growth as planned.
These three tools for project management deserve exploring
The mid-market is an intermediary between Small and Medium Businesses (SMB) and Enterprise Companies; regarding assets, employees, geographic presence, and operations scale, they tend to surpass SMB counterparts while still moving up into Enterprise territory.
Customers today follow a non-linear, dynamic buyer journey. Customers can use any channel to browse, compare, or buy a service or product, whether it's a website, social media, mobile app, or physical store.
A seamless omnichannel experience is essential to win these customers.
Smarter and Faster Sales
Converted leads drive business growth. Period. Sales teams in mid-market companies should:
- Capture customer data at all touchpoints: phone, web, mobile app, store, or data from third parties.
- Analyze the data and concentrate on high-quality leads.
- Drive personalized and context-based interactions with leads.
It is essential to have a solution for sales that:
- A consolidated and comprehensive view of all customer data across touchpoints.
- Tools for analyzing and predicting leads, revenue, and conversion rate.
- Access to insights from customers for conversion-friendly conversations.
Vashi Electricals is one of the industry's premier channel partners. It provides power transmission and control products, selling over 40,000 annually to 15,000 businesses, yet its customer reach remains around 200,000! Vashi decided on the Salesforce Sales Cloud CRM system as it provided 360-degree views into every step of the sales process from customer inquiry through to payment; additionally, this solution allowed their sales team to manage pipelines from end-to-end, find prospects, qualify leads for upsell opportunities more effectively while increasing productivity by over 10%.
Creating a seamless, multichannel experience for customers
GEP provides large companies with global supply chain management. Their SaaS flagship, GEP Smart(tm), must remain available 24x7 to enable quick issue resolution; Salesforce Service Cloud was implemented to offer uninterrupted, high-quality support that increases team productivity by providing single customer views and self-service on Customer Success Portal.
COVID-19 saw customer support teams working from home with an increase in case of volume by 9 %, and SLA increases by 5 per cent. In comparison, case resolution times were decreased by 23% over previous periods.
Personalized Marketing Automation at Scale
Marketing automation offers transparency, efficiency, and personalization in multi-merchant firms' (MM firms) marketing initiatives.
For example:
- Marketing teams can now increase their efforts to market without hiring a large marketing staff.
- Marketing initiatives should be tied to sales targets.
- Engage with your prospects on multiple channels.
- Identify marketing channels that offer the best engagement and ROI.
To achieve this, MM firms need a solution for marketing that:
- Automate repetitive tasks like social media marketing and emailing.
- Helps run marketing campaigns targeted to generate high-quality leads.
- Content that changes dynamically for personalized marketing.
- Supports email A/B Testing and Spam Analysis.
- Tracking ROI for marketing campaigns.
The use of technology is vital for everyday activities. It can help grow businesses and make them successful if used correctly.
Intelligent entrepreneurs see more than just technology as a means to automate business processes but as an opportunity to create new ones. As the technological revolution continues to accelerate, it presents various growth opportunities. The use of technology and the integration thereof to achieve a seamless transition is what matters.
We will look at ways to leverage technology to expand your business.
Effective Marketing
Effective marketing is at the heart of successful technology-enabled business strategies.
Businesses can now attract more customers using technology rather than limited advertising channels; Internet marketing provides promising and popular ways of advertising and promotion in our digital era, including search engine promotion to increase product sales.
Email marketing is an affordable form of promotion that can draw customers in with updates and coupons.
In contrast, mobile marketing uses text messages and apps with logos to market a company. Software tools exist that enable teams to collaborate on creating marketing plans; blogs or other platforms may then help with targeted demographic advertising for product/service promotion.
The Future of Social Media Advertising
Many believed social media was the future of media advertising. Yet, its effects are profoundly changing the way customers and small businesses interact with one another.
Small businesses have set milestones they never dreamed possible through Social media; small companies can now achieve goals they would never have thought were achievable before using this data to observe client behaviors and gain information regarding motivations; then use that insight to analyze selling skills while increasing authority while social media advertising costs much less than traditional methods! Social media ads offer much cheaper solutions than conventional advertising techniques.
Effective Management of Business Activities
Technology has enabled entrepreneurs to manage their businesses effectively and keep abreast of current processes.
Online project management software enables teams to collaborate on progress tracking. Data can then be extracted and presented visually. Graphs may then show any trends from the analysis of that data. You can control all business processes with just one device, provide clients with compelling evidence highlighting added value within your product/service offerings through managed methods, and convert prospects to buyers.
Enhances Customer Interaction
Successful businesses owe their success to enhanced customer engagement and continuous interaction with them.
Today's customer is more informed, has higher expectations, and must be kept satisfied; to do this successfully and win new ones as well, businesses need a customer-centric model with tools such as CRM to gain insights on customer behavior and needs; This way, you can adjust to emerging trends by meeting customer demands in ways which keep sales rising! Increased profits come with satisfied and knowledgeable customers!
Staying in contact with customers through social media and communication channels such as chatbots is now easier than ever, enabling businesses to build lasting customer relationships by effectively taking full advantage of technology.
Automation of Routine Tasks
Automating routine business tasks using software available today can streamline business operations by saving money and time by automating invoicing, payroll, accounting, and more.
Automating processes saves both money and time - eliminating costly errors and giving more time for running the business.
Cloud computing enables companies to easily access and store vast quantities of information from any location.
This technology drives productivity gains by improving team collaboration; data and information are shared throughout all teams to keep everyone abreast of changes or progress; team members work seamlessly together without interruptions or downtime.
Remote Work
Remote working is another incredible advantage of technology. Remote working allows workers to be accessible anytime or place while saving money.
This method has significantly decreased workplace costs, with excess funds becoming available to invest in other opportunities. Your workers can stay in contact with customers 24/7 anywhere - mobile and cloud-synchronized devices also help make working remotely more cost-effective!
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Final word
Leveraging technology companies of all types now stand a better chance of growth and prosperity by harnessing the potential and power of technological innovations.
Technology provides many crucial advantages; businesses no longer struggle to maintain clientele as this power lies at their fingertips.
