1. Get That Moment
Take the moment by submitting articles during cultural events and social networking holidays. Whether it's 4th of July or Pizza Day, share content that is related to your company and doesn't forget to use specific hashtags for your event. @BoxedWholesale, for instance, made a basketball shoe made out of bites to celebrate March Madness.
2. Include Your Followers
Whether you've got 500 or 50,000 followers, call for your own fans. Their opinions matter and are vital to the development of your company. By involving them in your decision-making process, you can find more insights on where to take your time, along with strengthening the connection you have with your neighborhood. For instance, @ShreebsCoffee requested their community to chime in on what they would love to see the new menu to get their Echo Park place starting this summer.
3. Share The Love
Bring new exposure to your company naturally by working and cross-promoting along with different businesses or influencers that align with your brand. For instance, if you're in the jewelry industry, collaborate using a style influencer that conveys the same fashion and vibe to make content and share it on both balances.
Show appreciation for the community by giving back via a contest or giveaway. Remember to always be inventive rather than over sales-y. For instance, if you're a personal trainer hoping to get new customers, produce a One-Minute Push-Up Challenge, in which you ask your fans to post a video of this challenge on their feed with all the hashtags you generated. The winner can get featured on your own account and get a month of free personal training.