Around three-quarters of all U.S. internet users frequently or always search for visual material before making a purchase, according to eMarketer; only 3 percent don’t.
If it comes to purchasing online, product graphics make a positive experience for potential customers.
Many Experts share that incorporating multiple professional images to get a product helps reduce client uncertainty, resulting in improved conversion rates and reduced return rates.
Google Images search share is roughly 26% of total search, according to Jumpshot and Moz.
Optimized product images may drive new customer acquisition for e-commerce sites.
A recent Google Images change is an opportunity to acquire new quality traffic.
The Change in Google Images
As result of the partnership, Google announced two big changes to image search which change how Google displays indexed images and refers visitors to publishers.
Transferring Forward, Google is eliminating the choice to "View Picture" and substituting it with "Visit Website", theoretically shifting visitors from Google Search to writer sites, according to Google's Danny Sullivan in the next discussion:
“Now We are launching a number of changes about Google Images to help connect users and useful sites. This may include eliminating the View Image button. The Visit button stays, so users can see images in the context of all the pages they're on.”
E-commerce Marketing professionals have a huge chance to create a new or enhanced channel for customer acquisition via Google Image Search.
Here are 3 ways to maximize your product images and Get them indexed in Google looking for high quality visitors with purchase intent.
1. Master the Fundamentals of Image Optimization
Descriptive file names are key to get your product pictures found.
Also, You will want to add optimized alternative text. Picture alt features are a must to get e-commerce sites in case a picture does not load.
Google also uses the alt text to understand image context that has already been confirmed from the Google webmaster group.
A terrific example is the way MVMT Watches names their product pictures.
Even if a person searches for "gunmetal watch", MVMT owns the first organic result in Google Images search, largely as a result of appropriate use of design and image alt text.
2. Encourage Your Customers for Authentic Pictures
Harness the power of user-generated content to boost trust and conversions. Add customer images throughout your e-commerce site.
Encourage Your clients to post their images (with your products) to platforms like Facebook and Instagram, then repurpose that content on your merchandise and checkout pages.
Follow brand leaders such as Vanity Planet, Which encourages customer involvement and shares their UGC during the shopper experience:
3. Compress the Pictures
Last but not least, make certain that your images load fast and are optimized for the speed.
There are lots of tools, such as TinyPNG, that help you compress your website images.
Also, most hosting programs provide CDN services for fast delivery.
An optimized file size enhances your chances for indexing in Google Images.
Properly followed and implemented, these three image search tactics may provide your e-commerce site a boost in traffic and sales.