Video advertising is devouring everything, and you need to be staking your claim today
Over 80% of all internet traffic is going to be video by 2019, according to Cisco. Should you spend any quantity of time online, you probably have noticed this tendency is well underway. The video is going to be used for marketing, entertainment and maybe even instruction, and video will induce purchases longer than ever in the near future. These are video tendencies which are rapidly taking over the world of the web. There's a digital marketing revolution going on, and if you don't get on board shortly, you are going to be left behind.
Many companies see that movie is vital to their marketing approach, but they're not familiar with how to grab with this enormous trend. Video production may be confusing, and there's a great deal that goes in it. For many companies without video expertise, it can be overpowering.
Thus, how can you bet a claim from the movie wave this past year? We asked this exact question to Nate Watkin, CEO of all Assemble in Los Angeles. A build is a tech system that streamlines and automates video content producing and joins companies to an invite-only ability network of directors and other creatives. Nate weighs in on how outsourcing video content creation can prepare your company for the future of electronic marketing and movie production.
Better Access to Top Talent
Technology is a good thing, and it has enabled our world to connect and grow like never before. But technology has also enabled the marketplace to become oversaturated in virtually every aspect, and video production is no exception. Because there are so many different freelancers readily available online, sorting through the chaos and finding top talent can be hard on your own. If you don't know enough about video production, you may end up hiring someone who also doesn't understand enough or have the best equipment to uplevel your company how you've envisioned. Top talent is essential for your company. If you are going to outsource your movie production, be sure that you do your homework and spend the time to screen applicants and make certain they really know their craft. Finding top talent at a cost your company can afford could be a challenge, which is why outsourcing to a company who already has a group of top talent may be a better alternative.
Stay Up with all the Ever-Changing Trends
Exactly like all on the internet, the world of digital marketing varies rapidly, and you need to remain on top of the most recent trends so as to be prosperous. What worked yesterday may no longer receive the results today. If you get left behind, it can be tricky to come back. Outsourcing into a vetted firm takes the pressure off as they are always on the leading edge of technology, video tendencies, equipment, and techniques.
Properly Manage Your Time and Resources
Video manufacturing may take up a great deal of time and resources very fast, particularly to those companies which are just getting their toes wet. Because there's so much involved and the learning curve is steep, many businesses choose to outsource a lot (or all) of this. While that can appear to be an effective and time-saving strategy, working together with one-off freelancers may be time-consuming too. You have to find talented freelancers all on your own or operate with a freelancing agency, vet and interview potential candidates and always manage them to make sure you receive the quality of job you would like.
We all know that time is money. It will not make good business sense to waste time when a better alternative exists. Be certain that you weigh all your choices in regards to creating content. Initially, it might look as if you will save yourself time learning and creating your own digital advertising and marketing effort, but take a look at what is involved and how much time and energy that you would have to spend. Evaluate if you have the time and capability to locate and manage a freelancer. If you are already stretched thin on time, you may want to think about choosing a team who will work as a partner and handle your project from start to finish.
There is a good deal of inefficiencies in the majority of digital marketing content attempts, and inefficiencies imply wasted time and money. If you're searching to scale your content and make the most of the new fad online without sacrificing money, it probably means you will need to figure out strategies to produce that content more efficiently. In some cases, this usually means outsourcing your own content production to a staff who has the expertise to generate quality content efficiently.
"Most companies wind up spending a great deal of cash on video production, and the worst part about it's that a large section of the cash isn't even likely to creative implementation" Rather, that money will administrative items, markups and overhead expenses. As a business owner, you are aware your dollars have to be invested in a very effective way to be able to see the most return on investment. Therefore, if you're going to commit your cash in movie creation (and continue with this huge video fad), search for ways to invest smartly. Ensure your dollars go to what is most significant - the creative ability and execution.
Scale Instantly and Smartly
A few of the most successful businesses out there have turned themselves into full-scale press companies. Building the sort of infrastructure to support that is a remarkably tough task, and it might not be required (or even possible) for every business out there.
"There are businesses out there like Lego that put out several videos per day because they have the infrastructure to do so, but not every company requires that."
Putting together the infrastructure to help an in-house video production team could be costly for most companies (buying equipment, systems and training needed etc). Nate suggests evaluating the video advertising needs of your unique business. Your content needs are going to be different than other businesses, and likely there is no requirement for one to develop into a full-scale media generation center. And while those huge businesses can afford it and it certainly helps them climb and grow quickly, it may not be the very best choice for you.
But this does not imply that you can't scale fast just enjoy the big players. You only need to be smart about where you spend your cash. Occasionally hiring someone that already has the infrastructure and ability network is a much better investment than placing it into your company. This will also let you adapt and respond according to your unique needs and budget without carrying any on-site overhead or time obligations.
"Video marketing is devouring everything, and you need to be staking your claim now." says Nate. It does not need to be confusing or overwhelming. There are companies out there, like Assemble, that can lift the hassle and lower your price whilst keeping your business at the forefront of all the media trends.