Contact us anytime to know more — Abhishek P., Founder & CFO CISIN
Customers expect more from brands than just transactional interaction. Customers expect a personalized experience on all channels.
They want instant access to information and products to aid their buying decision-making.
The number of searches for the "best" products has increased by 80 per cent in the last two years. This shows that people value quality more than cost and want to engage with brands.
They want to learn about the features of the products they are considering, get familiar with the brands and have the option of purchasing.
The top retailers are also looking into ways to sell in-store. Retail-tainment is what they are focusing on. They will concentrate on a few immersive physical flagships rather than expanding their brick-and-mortar network.
Retail chains will rely more on the iconic and delicious shops in big cities' busiest shopping areas. The company's operations will be aided by their halo effect," Yves Marin, a retail expert, told Business of Fashion.
"They will keep their smaller formats for customer interaction in local areas, such as returning or picking-up internet-based orders.
What can retailers do to meet changing customer expectations?
What's eCommerce?
eCommerce can be used to refer to transactions that are done electronically via the internet. You'll likely have used eCommerce if you've purchased anything online.
eCommerce can also refer to other online activities such as ticketing, banking and payment gateways. Generally speaking, eCommerce is about purchasing products.
The term "eCommerce" in SAP refers to online sales and application products that show SAP details like inventory levels, prices, product prices, etc.
A storefront hosted online. Customers can purchase items online from an eCommerce shop front (webpage) without waiting for someone at the department's back office.
SAP: The Changing Faces of the eCommerce Industry
SAP Commerce Cloud, formerly known as SAP Hybris, is a popular option for multinational companies from the US, UK and other European countries that are specialized in business and retail.
There are many reasons why large companies prefer this platform to others. Here are some key advantages your company will enjoy.
First, you need to implement SAP eCommerce Cloud to reduce the time it takes to get your product on the market.
It only takes a little to make all the components; you can organize the existing components to the platform already in place. It is flexible, which allows it to be tailored to the needs of every business. Its flexibility, scalability and adaptability are superior to many other B2B platforms.
SAP Commerce Cloud supports multi-languages and multi-channel. Omni Commerce Connect allows businesses to connect with customers worldwide using various channels and instruments.
This makes it easier for them to improve their interactions. Multi-channel can include websites, call centers, email, direct mail and other channels.
SAP Hybris, a modern solution for creating eCommerce platforms, is used by large corporations like Samsung, Nike and Verizon, as well as Lebara and Vodafone.
Hybris is a top choice for companies in this market, both in the US and the UK. SAP Hybris technology is primarily used in the business and retail industries.
Hybris technology offers businesses a variety of technological benefits. Many alliances prefer Hybris development over other eCommerce platforms. Because SAP Hybris was purchased by SAP, we will see more features and capabilities from Hybris over the coming years.
Gartner's 2016 Magic Quadrant Report on Digital Commerce named SAP Hybris a leader. This is a testament to how trusted and reputable the platform is.
Hybris is an eCommerce Platform
Before deciding whether to trust Hybris to build and launch a great website, let's look at some key reasons businesses should consider.
- Business Accelerators.
- Structure for the Cockpit.
- Flexible Solution.
- Modular but integrated.
- Multi-everything.
- You can deal with many streams of Big Data.
- It creates contextual experiences.
- Integration with SAP Software.
Why SAP-Based Ecommerce Websites Are the Future of the Retail Industry.
The undisputed leader of Gartner's Magic Quadrants and Forrester Waves (TM) for B2B/B2C digital commerce is SAP Commerce Cloud, formerly SAP Hybris Commerce.
Its abilities are beyond the box guarantee
- This quick introduction will help you get the machine up and running.
- On-the-go customization.
- Significant streamlining of internal and sales processes.
Forrester describes the digital commerce capabilities of SAP C/4HANA as "Stability, a large global partner network, and a focus upon vertical industry solutions." This was how Forrester described them earlier in 2017.
SAP C/4HANA was initially focused on large-scale businesses. Still, it now offers e-Commerce services for small and medium-sized businesses.
We have some thoughts about the benefits of SAP Commerce Cloud for companies looking to build a commerce platform.
Seamless Incorporation
SAP Commerce Cloud can be easily connected to other SAP products the firm uses as its backend. SAP C/4HANA's unique structure allows seamless integration with other SAP-based products (modern and legacy) and smooth information exchange between the two systems.
Integration with all SAP solutions is seamless and creates an ecosystem capable of performing many tasks, including customer service and sales, billing, efficiency monitoring, and marketing.
Because the platform can connect to any third-party ERP system, it allows for the creation of a hub that will house data, products and connecting services, offline and online touchpoints and suppliers, as well as payment and delivery options.
Advanced Customization
A company will likely have established business procedures, business processes and policies. IT systems are also important for communication.
However, ecommerce platforms can only be partially operational and need to be configured and tuned to meet specific business requirements.
SAP Commerce Cloud's modular design, which has the lowest interdependence between its components, makes it highly adaptable.
Companies can adapt business logic and components to meet their needs.
Data-Based Personalization
Commerce Cloud's Product Content Management System allows Commerce Cloud to deliver highly personalized customer experiences based on each user's specific purchasing habits.
These are the benefits of personalization using data:
- Automated customer segmentation provides relevant data according to targeted targeting.
- Recommendations for websites and products based on real-time, self-learning algorithms that don't require maintenance.
- Integration of targeted newsletters or promotions.
- Comparisons of preferences with other clients.
- The compression of large datasets into a compact format.
- Search optimization uses contextual searches to find relevant information.
Content personalization allows for solid cross-selling. However, it depends upon the timely delivery of the right products and services.
SAP Commerce Cloud functionality allows you to manage big data streams. This includes managing large order quantities and high volumes of traffic.
It will help businesses improve their business efficiency and increase client satisfaction.
Customers can also enjoy shopping experiences tailored to their preferences and needs.
Read More: The 7 Pros of SAP Business Intelligence
Flexibility
Companies have always needed an e-commerce system that offers both the best B2B scenarios business capabilities and the potential for the B2C market.
SAP Commerce Cloud integrates different business logic business models for retail.
- B2C is directly selling to consumers.
- B2B business companies.
- B2B2C-selling through distributors or resellers, marketplace (a platform that connects many vendors).
You can also choose from a variety of pricing options that are suitable for all B2B businesses.
The platform also offers industry accelerators that allow you to adapt the system to suit different industries.
Companies can avoid the unnecessary hassle by switching between solutions. Combining sales experience enhances internal workflows and improves the quality of your results.
The platform is extremely scalable and can quickly grow with your company to meet ever-growing needs.
Omnichannel Capabilities
SAP Commerce Cloud's main advantage is creating seamless customer experiences across all channels.
The company recognizes that brick-and-mortar stores and shops are no longer limiting businesses. Modern technology has opened up new sales channels that include:
- Websites
- Mobile Applications.
- Social Media.
- Chatbots
- Digital Marketplaces.
- Self-Pickup Points.
SAP Commerce Cloud combines all sales channels within the company to create a single ecosystem that shares consistent, real-time data about orders and inventory levels across all interactions.
Thanks to APIs for mobile apps, and third-party front-end applications, the platform's user interface looks great across all devices.
This allows users to have seamless shopping experiences on all interfaces.
Omnichannel commerce is a way for companies to increase their customer base and their sales and profits. Omnichannel commerce allows retailers to make repeat purchases by offering end-users a personalized experience based on their profile.
Cloud-Based Deployment
Customers can use SAP Commerce Cloud on-premises or in the cloud with the Microsoft Azure infrastructure.
SaaS (software-as-a-service) eliminates the need to build or maintain infrastructure. It delivers precise predictions, process execution and a unique customer experience based on data.
There are no licensing fees.
Automated Updations
The cloud-native architecture allows you to access the most current versions of upgrades, code checks and gate quality.
What are the capabilities you can expect from SAP eCommerce Solutions
SAP eCommerce Solutions allow customers to place an order and check it out without ever seeing the SAP software or knowing about it.
Customers can shop online, find products they like, place orders, and then make payments. They can't see the inner SAP order processing, such as payments with the processor and delivery and invoices.
We have already mentioned that the main functionality of SAP Connected eCommerce Platforms focuses on three areas.
Product Catalogs
Buyers will first see the product catalogs when they visit an eCommerce storefront. Similar to the old catalogs, product catalogs list every product the seller offers in an easy-to-use format that is searchable and navigable. eCommerce Solutions make every effort to make the information easy to find in search engine results.
People searching for products via Google or other search engines (often specific to the industry) drive the most traffic to online stores.
The catalogs of eCommerce products allow you to organize the relevant SAP products in a way that makes it easy for potential customers to find the information they are looking for.
They not only display the items and their prices but also provide rich content such as images, videos, illustrations and data sheets review of the products. This helps potential customers purchase the item from your shop rather than on other websites.
Read More: Statistics That You Need To Know Before Starting implementing SAP for enterprise
Shopping Cart and Checkout
B2B and B2C websites use the "shopping basket" method to select every item they want. These items can be selected by browsing the catalog or searching for them.
They can also upload the item using an Excel spreadsheet to the B2B scenarios. Once the items have been selected, the customer can choose a shipping option. Finally, they can pay the order with an invoice, an account with a bank, a credit or debit card or Paypal (B2C).
The bulk of the integration with SAP will likely take place at Checkout.
- SAP must be "mapped" to order when it is delivered. Most of the time, it is a regular Sale Order. Sometimes, however, creating certain order types such as Returns, Fulfillment, Inquiries, RFQsand Returns is necessary.
- SAP Partner data such as Ship-to and Sold-to must be supplied correctly to SAP to match selected order types. Customers can choose from existing SAP information or create new payers in certain B2C cases. An eCommerce platform must create the correct records before the order is processed.
- You can customize shipping and payment methods. They can be as simple or complex as you like. Third-party solutions are often required to integrate payment and shipping with SAP. They can calculate tax and shipping costs for the items you have selected in your shopping basket.
Customer Management
Customers frequently want to know their order status, delivery status and invoices through the SAP eCommerce online shop.
Customers can find their documents easily on SAP eCommerce websites that use SAP's internal document flow. You can also access the outputs of SAP via the eCommerce website. Customers can view order confirmations, packing slips, invoices, and BOL.
Built-in Analytics
Many SAP eCommerce stores allow users to track their browsing habits. A common method is to capture a "clickstream", an unstructured document of mouse clicks used by the session.
This allows for tracking users' browsing habits, such as how long they spend on the site, what categories they visit, and what products they use. Clickstream data can be exported or analyzed using standard tools such as SAP Business Warehouse.
What Should You Look Out For When You Implement SAP eCommerce Solutions?
We are pleased to share some of our ten-year experience delivering SAP eCommerce solutions. Each company has its requirements and processes for selling its products.
When looking at SAP eCommerce solutions, the focus is usually on how different products stack up against these requirements. Every vendor has a set of "battle cards" that highlight the unique features of their products, such as the shopping experience, catalog, or any other aspect.
Any fit (... (or misfit) in functionality is easy to identify and assess. The evaluation phase needs to give a clearer picture of the entire system, and the time it would take to bring in revenue.
We have used these four questions over the years to discover 'hidden concerns' that can significantly impact any eCommerce project's success.
How does an eCommerce website fit into the overall company's web presence? Larger companies usually use a separate CMS system as their primary customer-facing website.
The eCommerce platform is a new web property that can be customized to match the corporate brand. The eCommerce solution should serve two roles for smaller businesses: an eCommerce platform and a customer-facing website.
The chosen solution must support at least some Content Management functionality. This allows the marketing department applications to modify the public messaging without IT involvement.
Marketing is the one responsible for managing and supporting eCommerce solutions. Sales? IT? IT? While the decision depends on your specific situation, it can be costly and inconvenient in the long term if not made carefully.
How much will it cost to deploy and customize the eCommerce solution? The license costs are typically known upfront and do not change after the project is signed.
However, implementation can cost 2X-3X the license cost and is often the area that causes the most cost overruns.
How much time can you afford to keep your resources busy deploying the eCommerce platform? Even though third parties will do most of the work, you'll still need a core team.
They will make the key decisions and compromises necessary during implementation and going live. Our experience shows that supporting implementation can take between 10% and 50% of their work day. This leaves little time for their core responsibilities.
This may have a manageable effect if the implementation takes three months. It may be manageable if it takes 3, 6, 12, or 18 months.
If this happens, you will feel the hidden cost of your resources involvement as other projects get delayed or put on hold. Although it is only sometimes budgeted for in advance, the cost of internal resources quickly adds up to the overall project cost.
The Key Takeaway
Each company has its requirements and processes for selling its products. Typically, it is important to compare the products against these specifications when looking at options.
Each vendor has a set of "battle cards" that show how their products, shopping experience, or other aspects are superior to their competitors.
It is easy to identify and assess the fit the evaluation stage needs to give a clearer view of the shop's functionality and timeframe to generate revenue.
