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Different Types of Facebook and Instagram Ads
Photo Ads
How does it work? A photo ad is a static image ad that is 1200×628 in size. Unless you advertise on Instagram, you will have flexibility in terms of sizing.
Still, the recommended ad size for Instagram is a 1:1 ratio. This ad type includes an option to include a link. This means it is intended to traffic to your website.
What kind of campaign is it good for? This ad type is versatile and can be a great fit for campaigns with many different objectives.
Some of the campaigns you can use this for include: brand awareness, lead generation, and conversion campaigns.
What are the benefits of this ad type? This ad type is by far the easiest to create. You don’t need to be a photoshop savant to create a 1200×628 image.
You can even crop some imagery on the Facebook platform. If you are more interested in incorporating design, this ad type is still viable.
What are the limitations of this ad type? Because this ad type is limited to one static image, you have to be able to convey the campaign's goal in one image.
Sometimes it cannot be easy to engage an audience with just one image when their feed is so cluttered with posts. If you’re interested in creating a more engaging advertisement, keep reading because there are some ad types you want to know about.
Video Ads
How does it work? Video ads allow you to incorporate video content into your marketing ad. This could be as simple as a moving graphic or as detailed as an explainer video.
What kind of campaign is it good for? This ad type is great for brand awareness; when users are unfamiliar with your brand, it can be extremely helpful to provide them with some context.
By using video, you can tell the user so much more than what you can do with a simple static image. Plus, Facebook has indicated that they are starting to favor video because it helps create a more engaging user experience.
Be sure to keep in mind when running a video on Instagram; you are limited to 60 seconds.
What are the benefits of this ad type? Not only do you get preference from Facebook, but you also have a unique opportunity to retarget based on the number of your videos they viewed.
Often, people may watch a video all the way through and feel familiar with your brand but still not click on your site because they aren’t ready to leave the Facebook platform. By retargeting video viewers, you ensure you are not missing out on a valuable audience just because they haven’t been to your site yet.
What are the limitations of this ad type? It takes more work, and not every advertiser has the resources to create quality video content.
Just because Facebook prefers serving video content to users, this doesn’t mean you should throw together the first video you can find and start advertising. You need to tell the users a story and highlight how your product or service provides them with a solution.
Carousel
How does it work? A carousel ad is an advertisement that features four to ten square (1:1) images that users can scroll through.
Each image can have its unique link, link description, and headline.
What kind of campaign is it good for? Carousel ads are efficient for a variety of different objectives.
Depending on your creative choice, you can use this ad type to tell your brand’s story with a brand awareness objective or focus on driving revenue with a conversion objective.
What are the benefits of this ad type? This ad type is relatively easy to build. Still, you can also design elaborate creative to entice users to scroll through various images.
What are the limitations of this ad type? This ad type requires you to come up with a variety of imagery.
It is best for brands with multiple products or offerings.
Dynamic Product Ad
How does it work? Much like the carousel ad, this advertisement features four to ten square images.
The key difference is that this ad type syncs with your product feed to dynamically serve users an advertisement featuring the exact products they were looking at or added to the cart. You can customize the top text, but it will dynamically pull in the product name, description, and link. You can also select the option for Facebook to pull in product suggestions based on the user's past shopping habits.
What kind of campaign is it good for? This type of ad is best for bottom-of-the-funnel campaigns.
You can retarget users who have added items to their cart and encourage them to return to the site to complete their purchases. Because this ad variation is so heavily product-oriented, it may be less effective for cold traffic or users who are unfamiliar with your brand.
What are the benefits of this ad type? This ad type takes the guesswork out of what the user is interested in.
Dynamically pulling the products they were looking at ensures that users are served hyper-specific ads that fit their interests.
What are the limitations of this ad type? Less customization. With the Facebook engine dynamically including your headline, imagery, and link description, you have less freedom when it comes to creativity and messaging.
Audience options, these ads are most effective with retargeting audiences. You can use this ad type when targeting cold traffic. In this scenario, Facebook will compile product suggestions based on the user’s interests and purchase behavior.
Thus far, there have yet to be significant results for this ad type and cold traffic. For the time being, it is best for bottom-of-the-funnel advertising.
Slideshow
How does it work? Slideshow ads are 1200×628 ads that incorporate multiple images to create a slideshow.
Essentially it falls between being a single-image ad and a video ad. This easy-to-use ad type allows you to incorporate movement. Still, it is far easier to create than a full-blown video ad.
What kind of campaign is it good for? This ad type is great for a variety of different campaigns.
You can use it at any stage in the marketing funnel, especially when you want to display several different products or types of imagery.
What are the benefits of this ad type? This ad type is extremely easy to create. Facebook provides you with everything you need to put a slideshow together in the engine; all you have to do is upload your images.
What are the limitations of this ad type? Because you create the slideshow on Facebook, you may be limited in terms of what you can create.
Suppose you want to get more specific or incorporate more than just a few images with transitions. In that case, try the video ad type instead.
Collection
How does it work? Facebook refers to collection ads as a “seamless browsing experience.” As people spend more time on their mobiles instead of desktop, it’s important to create ad experiences that resolve well on mobile.
This allows users to browse multiple products and brands to tell their stories without ever leaving the Facebook platform. You can use a variety of creative, including video and still images, to create a unique advertisement. This is far and away one of the most versatile ad types in terms of creative and campaign objectives.
What kind of campaign is it good for? This ad type is effective for nearly any kind of ad objective.
You can use it to acquire new customers, directly sell products, or feature products and services in a lifestyle-oriented manner.
What are the benefits of this ad type? This ad type gives brands a great deal of creative control.
It provides users with an engaging experience beyond the capabilities of some of the other ad types. You can give users that online shopping experience without leaving the Facebook platform. They can click through and view a variety of products or images.
It’s a great way to provide the user with a more engaging and immersive experience. Again, you don’t have to be a photoshop wiz or designer to use this ad type. It can be as simple as collecting product or influencer images and uploading them to the platform.
If you are skilled in design, you can also leverage this ad type to your advantage.
Read More: Important New Facebook Features for Brands
What are the limitations of this ad type? You have to have a variety of content to include. If your product offering is limited, you may have difficulty coming up with enough images to include to make the advertisement complete.
Additionally, you will have to think about the persona of who you are targeting and tailor the images to their perceived interests. Suppose you can’t ensure that all images work well when displayed together. In that case, you may have difficulty getting strong performance out of this ad type.
Messenger
How does it work? This placement shows up as a sponsored ad on users' home screens of the messenger app.
Facebook has positioned this ad type as more personalized to the user experience. It also allows users to respond to the ad as they would a message in their inbox. Facebook recommends using this placement with the “Auto-Placements” feature, meaning that your ad will appear in the following places: Instagram feed, Facebook feed, Facebook sidebar, and the audience network.
What kind of campaign is it good for? Suppose you have a highly targeted campaign for a group of loyal customers.
This ad type could be effective because the messenger app feels much more personal than newsfeed advertisements. You could also use this as an opportunity to offer the user some discount.
What are the benefits of this ad type? Users are likely to be more aware and actively involved in the messenger app.
This means you have a better chance of capturing their undivided attention than some of the other ad types.
What are the limitations of this ad type? Many people feel that this ad type is an invasion of privacy and that a Facebook marketing campaign shouldn’t be allowed to advertise to you in the messenger app.
Another fallback is that although Facebook highly encourages users to have the messenger app, not all users have it, which means you could be missing out on an opportunity to capitalize on the full reach of your audience.
Story Ads
How does it work? Story ads work much like a regular Instagram story, except for a call to action where the user can swipe up.
This usually includes a shop now or learning mor. Unlike the other ad types, this ad uses only video/imagery and does not have options for copy.
What kind of campaign is it good for? This ad type is great for awareness campaigns, especially when you have highly visual content that resolves better in a fullscreen experience.
This is great for a video campaign or as a supplement to a campaign on another platform. For example, you could resize the video from a traditional commercial spot to fit the size requirements and run it as an Instagram story.
What are the benefits of this ad type? This ad type can capture the user’s attention with a fullscreen experience.
It also integrates with the app experience in a way that isn’t disruptive. This ad type is still relatively new, and because of this, it is not as saturated with advertisements.
What are the limitations of this ad type? You must have some photoshop or editing skills if you want to include text.
This ad type requires more creativity because static images are not as effective.
Online Advertising and Google Ads Have Many Benefits
You can target customers interested in your goods or services online and exclude those who aren't. You may find out who clicked on your adverts as well.
You can contact potential clients with online advertising on various gadgets, including PCs, tablets, and smartphones.
Read More: Top 3 Predictions Of Social Media Trends For Businesses
Google Ads: The Benefits
You may benefit from the advantages of internet advertising with Google Ads. You can choose the ideal audience to display your advertising at the ideal time and location.
The benefits of Google Ads are numerous. The key ones are as follows:
Your Ads Should be Targeted
Utilizing targeting enables you to reach out to individuals with certain interests or those most likely to be interested in your goods or services.
Additionally, you can present them with pertinent advertisements. There are several targeting choices in Google Ads. These will be covered later. Here are some possibilities for online advertisements to help you focus your marketing efforts.
Words and phrases that apply to your goods or services. Customers who enter these terms into search engines or go to the appropriate websites may see your adverts when you utilize these phrases or words.
Placement of ads Displays your advertising on websites that are a part of the Google Search and Display Networks and on Google search results in pages.
Age, location, and language Choose your target market's age, language, and location.
Reduce your Expenses
Thanks to Google Ads, you have discretion over how your money is used. No minimum exists. You can also decide how much you want to spend each week, each month, and each advertisement.
You will only get compensated for clicks on your ads.
Your Success can be Measured
If someone clicks on your advertisement, Google Ads will let you know. Additionally, you may monitor who clicked on your advertisement, what they did, and whether or not they made a purchase, downloaded an app, or called your company.
By observing which advertisements are clicked and which are not, you can rapidly decide where to place your money. Your return on investment may go up as a result.
Additional useful information can be gathered, such as the cost of advertising that encourages consumers to make phone calls or online purchases.
Analytical tools can also provide details on your clients' purchasing behaviors, such as how much time they devote to investigating your offering before making a purchase.
Manage your Campaigns
The tools that Google Ads provides make it simple to administer and keep an eye on your accounts. A manager account is a great time-saving tool if you manage several Google Ads accounts.
Your Google Ads accounts can be viewed and managed in one location.
You may quickly and easily run marketing ads by implementing your Google Ads account using the desktop program Google Ads Editor.
Before publishing your modifications to Google Ads, you can edit your campaigns offline using Google Ads Editor and download account information. Multiple accounts can be edited, viewed, and managed using Google Ads Editor. You can copy and move items between campaigns and ad groups and undo or redo multiple changes while editing campaigns.
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Conclusion
Facebook and Instagram are more or less content-driven media where people spend their free time (in good or bad), communicating with their friends and looking for inspiration.
It is what makes these channels so lucrative for marketing B2C businesses and driving business growth.
Rental businesses are enablers of unforgettable experiences. Whether it is the ski set making the perfect curves possible in the Alps, the surfboard helping someone to catch her first wave or the DSLR camera that captures someone's special moments.
No matter the industry, your business has a story to tell that can bring positive energy and inspiration into people's lives.
Through Facebook's advertising platform, your story will no doubt reach an interested audience.
