How can you tell whether a web application is successful? One of the most important factors that play a role in determining an application’s success is how well it has been accepted by its intended users.
And what drives users to accept any application is the user interface and user experience offered by the application. Even the best of applications will fall short of impressing the users if they don’t have a great UI/UX to back them up. This is why any web development company places special focus on creating stunning UI/UX when developing web applications. Because they know, that for an application, a captivating UI/UX is the fastest way to make place in the heart of the users.
Let’s dive a little deeper into the importance of UI/UX design, uncovering why exactly is it crucial in the success of any web development project:
1. It Helps in Driving More Engagement from the Users
To put it simply, user interface and user experience are all about the graphic elements included in the application and the way users are able to navigate through the application. If users don’t find an application attractive enough to look at or explore, then they have no reason to stay any longer with the application. They will move on to something else. On the other hand, an application that boasts of brilliant visuals and interactive browsing experience will definitely manage to convince the users to stay longer on the application and learn more about the brand and its offerings. In short, a web application with good UI/UX will encourage users to engage more with the application. And we all know how important user engagement is in making a brand more popular.
2. It is Necessary for Today’s Mobile-Driven World
Users no longer use only desktop computers and laptops for viewing websites. They use smart phones, tablets, and other many mobile devices too to view a website. Hence, it is essential for any web application to have a responsive web design, a UI/UX approach where the web application offers the same, consistent, great viewing and browsing experience to the users across all devices. The web application pages adjust their layout automatically according to the device, thus ensuring that no matter what device the user uses, they will be able to get a fantastic experience. Planning for responsive design is important at the time of designing the UI/UX of the application. Adopting this approach will ensure that you are able to target users across all mobile devices.
3. It Impacts Usability of the Application
For whom is any application built for? The users. So, naturally an application is no good if the users themselves find it difficult and time-consuming to use the application. UI/UX are instrumental in deciding the usability of an application. The way call-to-action buttons are placed on the page, the speed at which the web pages load, the way images and icons are displayed, the type of font and color scheme that is used for the text, and the way user is able to navigate between the pages are all factors that will impact the application’s usability. Users will find it much easier to use an application in which UI/UX has been done properly by the web programming company, taking all of these and other essential factors into account.
4. It Helps in Building the Brand Value
Whenever users want to connect with a brand or simply just know more about a brand, they look for a website for that brand. This means that a website can be viewed as the representation of a brand on the Internet. All the things that the users see and feel when they are going through the website, they tend to associate everything with the brand. This shows how significant a website is to the brand value and reputation. For a brand to leave a memorable impression on the users, it has to have a website that offers an engaging visual and browsing experience. The UI/UX of the website has to be such that users are able to associate only positive things with the brand when they explore the website.
5. It Can Encourage Users to Become Customers
For a business trying to acquire more and more interested buyers for its products and services, UI/UX of its web application can play a major role. A high-quality UI/UX can engage users more, lend more credibility to the brand, and earn the trust of the users. This in turn can encourage the users to buy the marketed products and services from the brand. UI/UX is a key way in which brands can convert interested leads into customers.
If you are a business wanting to build a web application for your brand, then you should know that UI/UX is something that you will need to pay special attention to during the application development process. You should be hiring web development services where you have the assurance that application’s UI/UX will be built adhering to the best quality standards. Be sure to talk to your web development company about the latest trends in UI/UX design. You want your application design to be up-to-date. Remember, the key to a great UI/UX is finding the right balance between simplicity and innovation. So try out new ideas, have room for creativity and imagination, and find ways to make the look and feel of your application unique. But at the same time also remember to keep it simple and direct enough for the end-users.