The mobile app market has certainly become quite competitive over the years, and various businesses are finding it very challenging in the entire competition.
Hence, leveraging a robust and comprehensive mobile app launch strategy is quite essential for paving the way to an impactful and successful launch and gain a better position in the mobile app marketplace for mobile app development services.
Also, there has been quite a significant increase in types and variety of business apps, which are essentially being downloaded, with many consumers turning to mobile apps in order to interact with different brands. It has become quite important to have a detailed strategy and successful mobile app launch to compete in this highly competitive domain.
Basically, there are different things to consider whenever creating, designing, as well as launching a mobile app. In order to aid you on this particular journey, mention below is a step-by-step guide to market your pre-launch mobile app.
1. Perform Market Research
Essentially, market research is a crucial first step in the development of an app since it identifies whether there is any demand for the product and even shows the different opportunities for demarking and differentiating yourself from the rest of the competition. Also, if your app concept is not nice or completely unique, there is certainly a great chance that you will actually find different similar apps in the market already.
Also, doing a competitive analysis consists of pinning down exactly who your major competitors are. Essentially, it is vital to gather a complete understanding of who is actually competing in this entire app space, and what there is basically offering and what you can easily do different or better in order to achieve success in the app marketplace. You should research apps with various similar features, visual styles, and themes and make a note of how well they are actually doing in the app market.
Certainly, it is quite essential to ensure your concept doesn’t only replicate competitor apps and rather leverage these insights to target different opportunities and offer consumers with an application that provides real value. Also, understanding the competitors, their product as well as market advantages will certainly help you differentiate an app of Android app development company.
2. Create and Test Prototypes
Basically, testing your mobile app on real users before its launch is quite vital. Different things that seem quite obvious to you may not essentially be clear to anyone else, and the users might not even use the app the same way that you intended. Hence, obtaining early conceptual feedback from the target market can easily help you in validating the app design and also avoid expensive errors. You should undergo user testing to exactly understand how users will essentially use the app and leverage these different user-centered insights to deliver a much superior app.
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Creating an interactive mockup is quite a powerful tool for collecting crucial feedback on the app design as well as user flow. Basically, you should get your app tested by potential users, and this will provide you with a better notion of how the target users will actually navigate through the app and which particular sections need improvement. It will allow you to iterate the design quickly as well as thoroughly while avoiding any particular re-work later on.
Hence, encourage these particular test users to essentially become the early promoters of the app and even review the app on the launch day. Hence, these testers can easily become ambassadors of the app and assist you to obtain first reviews in the app store.
3. Implementing In-App Analytics
Basically, measuring as well as monitoring mobile app engagement along with usage behaviour via in-app analytics can easily offer valuable insights into how to actually enhance the user experience and even optimize the marketing strategy and even safeguarding the app's future success in retrospect.
You need to define a much powerful analytics strategy In order to obtain vital and relevant information required to measure the performance as well as the success of the app. Which particular metrics are the most crucial and interesting as well as useful for the business model? You should select key performance indicators or KPIs, which are most relevant for the given target audience as well as business goals. Leverage insights to engage users with highly targeted as well as personalized campaigns to increase retention and loyalty. Hire app developers to inculcate in-sight analytics in your app.
4. Offer In-App Feedback
Low star rating kills the app growth rapidly. The app’s visibility, as well as downloads, will certainly suffer and decrease in case store ratings are quite low. Hence, for this reason, the store reviews need to be the first stop for user feedback or even reporting issues. It is easy to create an easy to use feedback channel right within the app to encourage the users to communicate and also allow conflict resolution with the user, meanwhile, helping in preventing negative user reviews.
You need to consider creating a readily accessible as well as intuitive in-app feedback along with customer service channel for allowing users to reach out to you. Also, adding a feature which allows users to report suggestion, complaints, and ask for help will certainly decrease the overall chances of negative user experience and will significantly boost the mobile app retention. You can utilize enterprise mobility solutions to analyze the in-app feedback too.
5. Perform Beta Testing
When it comes to beta testing, it is considered to be a crucial step before the app launch. The primary goal of this is to achieve real-world experience on how well the app will perform with the app’s actual users. Also, gaining a deep understanding of the requirements of users, along with the context of utilizing the app as well as pain points, is quite essential to develop a successful app. Even the beta release helps in finding bugs, test different interactions as well as other implementation-based things such as loading times, which can be quite important. The beta users will serve as the best test-group and will essentially be accurate as well as thorough critics of the app. Also, these testers will assist in detecting errors in the beta version of the app related to bugs, user-friendliness, navigation problems, as well as performance on various devices. Collecting these insights through enterprise IT solutions can easily help in ensuring that you have the most user-friendly and effective user interface for the app.
6. Setting up a Launch Date
Essentially, it is quite vital to pick the best possible and appropriate launch date for the app. Selecting a launch date with a particular goal set in place is crucial. It allows you to easily plan different development timelines along with marketing activities surrounding the app release schedule. Also, there will be different things that need to be deftly coordinated, so keep an exhaustive checklist for the launch. You need to remember about keeping track of any particular major announcements from the key players in the entire tech world. It will easily allow you to ensure that the app release data doesn’t actually coincide with different other tech events, which can overshadow the app launch.
7. Creating a Marketing Plan
Never make the mistake of starting the marketing place after the app is developed. Most of the successful apps are essentially promoted well-before they hit the app stores. After you have your major core features down, make sure to get your marketing team involved, and then start brainstorming different ways to spread awareness of the app before its release. It will certainly generate strong awareness about the app, which could bump you to the higher rankings of the app store on your launch day. Enterprise application development can play a key role in the marketing plan.
8. Developing a Landing Page
Certainly, it is best no to limit the presence of the app to the stores only, and creating a landing page for the app helps in building buzz as well as create a fan following. You need to design a clean landing page that showcases the app’s features, screenshots, and launch date.
Basically, the notion is to create a simple and engaging landing page with different call-to-actions along with a contact form to collect various email addresses of the interested potential app users, which provides a great opportunity for promotion. You can invite users to readily sign up for launch notifications and even provide social media sharing tools for the fans to easily recommend the app to others.
9. Network Expansion
When it comes to app development, essentially, it is important to focus on network extension. Bloggers and reporters can easily generate awareness about the upcoming app launch. It is vital to know who is basically the most relevant people in the entire industry and in the specific target market such that you can easily reach out to them and extensively promote the app.
You need to identify key influences that may actually be interested in your app. You should try and reach out to different bloggers who are considered major influencers by the target audience of your app. Research different publications that cover as well as review apps that fall in a similar category as yours and even identify who at each particular publication would be highly excited about the app.
10. Leveraging Social Media
To drive organic growth as well as app engagement for the app, social media is quite an excellent platform. Promoting the app through social media networks and channels allows you to easily create hype and even drive traffic to the landing page as well as the app stores. Basically, you want to establish a major presence of the app on different major social media networks way ahead of time.
Setting up the official social media pages even before the app launch in order to create brand awareness on all of the relevant platforms like Facebook, Instagram, Twitter, etc. is essential. Use these channels along with blogs to market the app and reach out to the target users community. You can also leverage social media by integrating it into the app, which allows the user to share as well as promote the app with quite an ease.
Utilizing social media during the key stages of the app launch will certainly assist you in identifying the app audience, generating downloads, and building engagement with all of the potential users and converting them to loyal fans. Also, post feature previews along with demos to create interest and point the users to a landing page such that they can join the waitlist.
11. Creating Promotional Videos
Essentially, video formats often tend to generate quite high engagement, and they are among the most effective and expressive ways to show off the interface and capabilities of the app. You can take advantage of this and easily promote the app with the video. Also, promotional videos provide a visual way to easily convince users to download the app. Hence it is worthwhile to invest in these necessary resources to make it much more compelling.
Developing videos offer you the great opportunity to easily establish a voice as well as communicate the value of the app. You should try to create a video that captures the very essence of the app in just a one-minute pitch. It is quite essential to demonstrate the interactions of the app developed by the Android app development company and identify whether the app is available on Android and iOS.
12. App Localization
A global market has much more potential than a regional one. Hence, it is quite important to ensure that the app is built to support going all over the world. Localization of the app for the target audience is essentially a good business practice that needs you to add vital and appropriate resources to the software to make sure that a particular locale, country, language, or culture is supported. It means changing the app language depending on location, which ensures the app is accessible to all of the markets.
13. Investment in ASO or App Store Optimisation
As among the major ways of app discovery is still via the app store search. Basically, it is quite essential to make an investment in App Store Optimisation or ASO strategies. It provides the foundations to easily rank much higher in the entire marketplace. The higher a particular app ranks in the store, it more discoverable it will essentially be to the potential users. Hence, to achieve organic growth and long-term growth, you require to optimize the app store listing as failure or success of the app could easily depend on it.
Basically, making the app stand out in the app store will certainly assist you in getting a fair and significant amount of initial app downloads. You can look into the different search terms of the competitors are ranking for and analyze their ASO strategy. Essentially, it is important to test as well as optimize the name, keyword, description of the app along with all of the visual assets, which include app’s screenshots, icon, and preview video. You should try to leverage the trending search terms of target markets to help in the discoverability of your app and hire app developers to do so.
14. Building Store Rankings Urgently
By obtaining positive reviews faster on the app’s release day is essential. It is the only way to make your app stand out on the homepage of the store, gain visibility, and also achieve organic downloads. A great average rating is among the best ways to attract the latest and new downloads from the users browsing the app stores. You should start with the app community, family, and friends, and also the test users. Ensure to alert your email list from the landing page regarding the availability of the app.
15. Utilizing Paid Ads
When it comes to paid acquisition, it can be quite expensive to utilize for ongoing growth. But a limited app launch campaign is quite a good way to create initial awareness as well as downloads. Hence, paid ads are quite an effective strategy to give the app with the necessary boost to easily gain visibility during the initial first days and also kick-start organic growth.
Launch of an app is something that is essentially done once, but the entire mobile app journey doesn’t actually end here for mobile app development services. You should remember to keep promoting, improving, and evaluating the app strategy to achieve success.