Contact us anytime to know more — Abhishek P., Founder & CFO CISIN
We are seeing a decline in the number of customers ordering online. Customers prefer to place orders according to their preferences, and ordering online makes it easy to get their favorite fast food.
Cafe and restaurant owners both win. This convenience is appreciated by customers, and owners can enjoy greater visibility and increase their profits. Restaurants that order food online can increase their profits by as much as 30%.
Many restaurant owners desire to be able to take advantage of the online ordering system.
However, they believe that it is impossible to do so without a third-party delivery service. They can still attract new customers but lose significant amounts of their revenue.
Restaurants that use an online ordering system that suits them well have many advantages over those that rely on third-party services.
These benefits include higher profits, detailed information about customers and preferences for purchasing, and an adjustable user interface.
What's an Online Ordering System?
Online ordering software allows you to create an order system for your restaurant or cafe that allows you to accept orders and pay online.
Mobile ordering allows customers to access the menus. You can either scan a QR code or enter a URL into the search box.
Once your customer has made their decision, they can place an order and pay immediately. Once the order has been accepted, you can send it to your customer or pack it ready for delivery.
This greatly speeds up the ordering process online. All orders are made on the smartphone and not sent back and forth between staff members.
What Are The Online Ordering Systems?
- Online ordering functions in the same way as an online takeout service. Online ordering is possible. Customers can place an order online and pay. The food will be delivered or taken to their home. Ordering is simple.
- Customers can browse your menu online using their smartphones or laptops. This can be done at home or in-store.
- They can choose the items they want to order and provide any instructions for delivery.
- You can pay directly through the system by entering your card information. If you prefer to place your order over the phone, you can also email them an electronic payment link.
- The payment has been securely processed, and smart payment information isn't saved.
- The purchase of your customer will be delivered to their residence or collected at a specific time.
It's simple, straightforward, and hassle-free
Trends in Online Food Ordering Systems
By 2023, the global marketplace for online food delivery was worth $146.91 million. At an 11% CAGR, it will likely grow to $192.16 Billion in 2025.
There are many reasons for the rapid growth in food delivery systems.
- There are many cuisines to choose from.
- Delivery services that are contact-free make it safer than eating out.
- Marketing strategies that are both vital and delicious food photos that attract viewers.
- Enjoy a change of taste at home, as people aren't comfortable going out.
Three times more millennials will order food delivery than their elders. However, they need seamless ordering and fast delivery.
Similar to inside-house environments, restaurants need to ensure that customers have the best possible experience when ordering food online. These are some of the most important features of online food ordering systems.
- Mobile-responsive Interface
- You can customize your menu and add-ons
- Online Table & Event Reservations
- Social Media Ordering: Digital Menu Share
- Simple-to-use Administration Panel
- Promotions and coupon management
- Point of Sale Features: Create invoices and add orders
- Engagement & Loyalty features
- Reviews and ratings
- Simple Reorder
- Detail Analytical Reports
- Social sharing
- Blog Management
- Search Engine Optimization Options
Third-party service providers offer online food delivery. They will charge you a significant commission for every order.
This reduces your profit margins and loyalty to your customers.
Online Ordering Systems: How to Enhance Customer-Restaurant Relationships?
People who dined out before COVID-19 were very fond of internet orders. Many customers have discovered the many benefits of ordering online, including:
- Convenience - You don't have to leave your house to enjoy delicious meals.
- Safety - Clients can minimize physical contact with their delivery and pick-up services.
- Control - The user can browse the menu and modify their order as they wish within the food service application or via a web-based ordering site.
These benefits could be the main reason for online ordering, but there are many benefits available for restaurant owners who offer online ordering.
These are seven benefits that online ordering offers restaurant owners.
Safe and Contactless
Online ordering is safe and secure. Traditional methods of ordering and picking up food orders are being reopened by restaurants.
This is a good way to maintain social boundaries.
Online ordering allows your customers to place orders prior to arriving at your restaurant. The order will be sent to the restaurant.
The order will be processed by the staff at the kitchen in preparation for the guest's arrival. The whole process is non-contact. You can also minimize contact by setting up a designated pick-up location in front of restaurant guests who are coming to collect their food.
It's Easy and Fast
It's easy to order food online. All information is available. Anybody with an iPhone can make a purchase online.
A Poll found that Millennials make up the largest customer base, particularly for restaurants.
Restaurants account for 43 per cent of household food spending. This is a major driver for millennials. Nearly 97% of young people use their phones to order food and do other things.
More Marketing Opportunities
Your market is limited if you offer only a dining-in service. Online ordering allows you to expand your customer base, even if they are unable to visit your restaurant.
You could create targeted audiences based on geographic areas that can reach potential customers. This would allow you to increase sales via Instagram and Facebook advertising. Your site will allow you to be available to your customers 24 hours a day without any additional fees.
Track your Incurred Expenses in Real-Time
This is one advantage of ordering online: you can get accurate information about the cash flow of your restaurant.
You can keep track of all costs associated with preparing an order and compare them to the price your customers pay. All while tracking the profit. An order system can provide accurate and precise monetary translations of all orders, even if you receive many online orders.
More Customer Data
Which are your most loyal customers? What are you most satisfied with? What are their most popular food choices? Are they aware of discounts and deals on their website? Which do they prefer to order through? An app or a website? Similar questions can be answered using analytics and data from reliable ordering systems that can be used online by restaurants.
This information is important because it allows you to tailor promotions to customers and entice them back.
You can analyze trends in order and customer preferences in-depth with our software. This allows you to personalize your menus and options like deals, prices and menus to create a unique experience for everyone.
Diversify your Income Stream
Instead of trying to chase customers, let them come to you via your online ordering system. Online ordering allows you to reach customers from locations other than your business.
You may be limited in the number of people that you can serve per hour due to limitations on seating capacity. Online ordering allows you to reach hundreds of thousands or even millions of customers. Controlling the volume of your orders is more important than reaching your customers.
You can grow your business in minutes, connect with more customers and have it reach new heights without having to hire additional staff.
You only need an integrated ordering system and payment system that can be accessed from your website.
Less Order-Related Misunderstandings & Client Frustrations
Ordering by phone can lead to confusion and inconsistencies. It could be due to background noise from the restaurant or the noise at home.
Or even an accent. One error can prove disastrous for all involved.
Home delivery offers customers the opportunity to specify exactly what they want. Online ordering for food is very easy.
There are virtually no chances of confusion. Happy customers are more productive for businesses.
In-Built Blog Management
Blogs are a great way to promote your products and/or services. To build trust with potential customers, you might show how your home is run (hygiene, safety, etc.).
Blogs are a great way to create useful content, include more keywords in different posts, and improve your site's search engine optimization. This improves your site's ranking and brings more visitors to it. It is possible to save recipes and other DIY information to be referred to later or to share with new chefs.
Streamlining Purchase Procedure
People used to call or drive to local restaurants to place orders and wait for them to prepare and deliver their food.
There is a high chance your order may be wrong if you place it over the phone. You will need to find other options for ordering food from restaurants if you are active. The most efficient option is to switch to online ordering.
To simplify and make ordering easier for customers, restaurant owners can create an app or a site or both.
Online ordering could make it easier for customers to order from the restaurant. Before making a purchase, customers can take their time browsing the menu to learn about the many discounts and offers offered by your company.
This could lead to an increase in the cost of each purchase.
Protect Your Restaurant Business During the COVID Crisis
Every day, hundreds of restaurants move into the digital age through the launch of mobile apps or online ordering sites in these COVID-related times.
Anyone is unaware of the potential to order online from the COVID-impacted world.
Restaurant owners have come to realize that investing a small amount each month in technology-based solutions will not only ensure that their restaurant is prepared to handle the outbreak but also help them prepare for future challenges.
This type of system will be preferred by customers who are comfortable with the ease and security it offers.
You can also have another revenue stream to help you adapt to changing market conditions. No matter what the circumstances, your restaurant can be ready to deal with them, satisfy your customers' demands, and ensure financial safety for your staff.
Read More: How to Design Online Food Ordering Website to Grow Takeaway Orders?
What Trends Do We See In The Online Ordering Systems Of Restaurants?
While smartphones and other on-demand services are getting more and more popular, online ordering for restaurant meals is also growing in popularity.
These are the top five trends in our field right now.
There Are More Restaurants That Offer Online Ordering :-
If a customer can place an online food order quickly and easily, they are more inclined to do so. Many restaurants are starting to provide online ordering through their websites, third-party applications, and other channels.
Mobile Ordering Is Growing In Popularity
As more people use their smartphones for additional tasks, restaurants must make sure that their online ordering system is compatible with mobile devices.
This can be done by developing an app or a website that is responsive to all devices.
Online Ordering Is Becoming More Popular Among Restaurant Chains
Online ordering has been sluggish to catch on with independent eateries, but chains are increasingly using it more frequently.
Some chains have their own platforms, while others collaborate with outside partners. They will undoubtedly remain a powerful presence in this sector.
Online Ordering Does Not Only Allow For Food Delivery
Food delivery was the original purpose of online ordering. But many eateries now provide pick-up or takeout service.
By avoiding huge queues, customers can obtain their food faster and save time.
Online Ordering Is Becoming More Seamless With Payment Integration
When placing an order online, customers used to be required to enter their payment information twice. Thanks to mobile payments like Apple Pay or Android Pay, consumers can now purchase food without ever leaving their homes.
It is now simpler and more practical as a result.
Increase Loyalty, Get New Customers And Save Time
The popularity of online ordering is growing among restaurant patrons. Customers can buy food online and have it delivered to their houses or place of business.
These ordering methods are advantageous to restaurants as well as customers.
Internet ordering is a fantastic approach for restaurants to boost productivity and patron pleasure. By automating a significant portion of the ordering process, restaurants can lower labor costs.
This enables them to concentrate on serving high-quality meals and lowering labor expenditures. Additionally, by ensuring that online orders are accurate and filed on time, these systems lessen the possibility of errors or missed delivery dates.
For diners' convenience, online ordering provides a greater selection of cuisine and delivery alternatives. Customers may frequently examine detailed information about menus and prices on these platforms, making it simpler for them to find what they want.
Numerous restaurants also provide clients with delivery choices, such as same-day and next-day, so they can pick up their food whenever it is most convenient for them.
By providing these advantages to customers and businesses alike, online ordering systems have become a crucial component of contemporary eating experiences.
Impacts That Online Ordering Has On Restaurants
Customer Experience
- If your service is good, customers will come back. They'll be your top clients. You must continue to draw them in.
- You can simplify ordering for your clients. This "convenience" will ultimately benefit your restaurant greatly. The majority of people don't like to order food over the phone, and it is the truth. Everyone wants to place their restaurant order quickly and easily.
- Consumers dislike having to hold for 5–6 minutes while placing an order over the phone. They want to stop what they are doing and have a peek at the ordering catalog.
- An online food ordering system is a fantastic approach to improving customer service and simplifying ordering.
- Your consumers will place online orders at their convenience using their smartphones.
- During peak hours, they can place an online order and have their food delivered at a particular time. They are exempt from lengthy waits.
- Online ordering enables you to rapidly serve food to your clients while also building a beneficial relationship that increases the establishment's worth.
Web Presence
- In this digital age, managing a restaurant requires having a smart web presence.
- Your company needs to be well-represented on search engines and social media sites.
- You may improve your online visibility by using restaurant online ordering platforms. Orders can be placed immediately through your website, Facebook page, or mobile app and delivered to your kitchen. A website that offers clients value and an SEO strategy can significantly increase your restaurant's visibility in the "web neighborhood".
Productivity
- Customers can now place orders online without needing to call the company first.
- Customers will place orders online, and the programme will transmit those orders to the culinary staff.
- Just having this one feature will improve customer service and boost employee efficiency. If you take orders over the phone, your personnel will be less likely to become sidetracked. The guests can be better served by using this time.
- Also, you don't need to station a staff member at the counter to take orders during rush hour or lunch. It's simple to cut down on counter wait time by ordering online.
- You depend on the information that your customers give you. Several aggregators (online ordering portals) do not want this information.
- You may improve your marketing strategy with the use of these statistics, which can offer insight.
- A top-notch online ordering system will come with an analytics platform that enables you to monitor and examine this data in order to boost sales.
Sales
- There are fewer distractions and customers may place orders online. As there is no waiting staff to take orders, customers are not required to make quick selections.
- If there is no pressure, customers are less inclined to place orders. This is excellent news for your company.
- Through online ordering platforms, cross-selling is possible. Because they have spent more time perusing the menu, they place online orders for appetizers that they would not ordinarily do. Internet sales of menu supplements are greater.
- Customers should carefully study the descriptions. If done properly, your online menu can increase the number of orders you receive. You'll be surprised to learn that when coupled with other products, even slow-moving commodities can do well online.
Savings
- Also, your online ordering system looks after your margins. Due to the fact that your orders are not transmitted through third-party systems, your operating margins will shrink.
- The alternative options are less useful. You must visit their portal in order to use their services. Processing may take longer as a result, and each order may incur commission fees.
- You may be able to outperform your rivals thanks to your online ordering system.
- The technology you would employ is the same as what big eateries utilize. You wouldn't need to spend a lot of money.
These Are The Methods To Order Online
We can break down online orders into three buckets, although no one order will ever be exactly the same.
- You can build your own restaurant website.
- Apps for third-party ordering and delivery process.
- Online ordering via POS for the first party.
You should weigh your options and try to develop an online ordering system that maximizes profit while causing the least amount of friction.
Customers having problems placing orders or paying for them, personnel having to take extra steps to finish orders, or management teams having to jump through hoops to change your online menu are all examples of friction. We'll talk over each option's costs relative to profit as well as its prospects for consistent revenue development.
You Can Build Your Own Restaurant Website
To construct a website that accepts online orders and payments, an eCommerce website builder is necessary. The least expensive method for building an online ordering system is this one.
The majority of the work will, however, need to be done by you or a tech-savvy member of your staff. Even though you won't need to know any programming, it's nevertheless critical to comprehend how the various parts work together to create a functional website and online buying system.
With a restaurant website builder, it takes time and work to construct an online ordering system. A restaurant website can be made using templates.
After they arrive, your team might have to enter orders again into your POS, which can cause confusion and blunders.
If your visitors are too numerous, you might not be able to restrict online orders or modify the periods at which the meal will be prepared for them.
Although using a site builder has some enticing characteristics, it won't be able to satisfy the internet needs of the majority of the restaurant industry.
The Pros And Cons Of Building A Restaurant Website
- An optional cheaper option (at the base levels).
- Online ordering without commission.
- Includes restaurant templates.
The Cons Of Building A Restaurant Website
- Managers are time- and labor-intensive.
- Integration of POS is limited or non-existent.
- Restaurant-specific features are limited.
- continuous self-maintenance is necessary.
- Restaurant-centered support won't work.
Apps For Third-Party Ordering And Delivery
The extensive network of online delivery drivers and marketing reach offered by these businesses are just two of their many benefits.
They also make it simple to place orders swiftly and effectively online with optimized delivery time. You can spread the news about a new restaurant by registering for one or more of these platforms.
Online Ordering Via Pos For The First Party
Modern point-of-sale (POS) systems for restaurant operations enable owners and managers to have their own online ordering menu linked to their website without having to pay exorbitant per-order delivery fees.
The Key Takeaway
Food delivery systems can offer many benefits.
Mobile apps are being used by similar businesses in other industries to improve customer service and customer satisfaction.
You can increase your client base, increase your revenue, and improve the regular customer experience and your food quality by taking advantage of this trend.
It's the best time to take the first steps towards your restaurant's success now!
