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This allows you to deliver on their unconscious needs. How do companies manipulate data to provide value to these key stakeholders? The answer is simple.
Data-driven applications deliver information in real-time. By using such applications, companies are setting standards for the industry. What are data-driven apps? How do you create one?
- Data-driven applications have completely transformed how businesses communicate and provide value to customers. Data-driven companies have brought customers' demands instead of asking them for change.
- Data-driven apps can create unique customer experiences by recommending, assisting and analyzing data.
- Businesses are increasingly converting to digital interaction with their customers and within the organization.
- The article concludes with a summary of best practices in designing data-driven applications.
What Are Data-Driven Applications?
Data-driven applications are characterized by their ability to visualize and manipulate data. Data-driven applications differ from traditional ones because they work with multiple data types.
Data can come from any source, be it spatial, transactional, document, sensor or documents. These applications gather data from multiple sources in real-time, generating unique value for your firm. Apps that are data-driven simplify manual steps in market research.
The app gathers data and provides quality data that can be shared and altered.
Machine Learning could be used to suggest products when a customer is shopping.
Helping to detect fraud or identifying misleading transactions. It doesn't stop there. Apps can use graph analytics to identify community influencers and target specific coupons or incentives.
You can also record delivery information, such as how many items you ordered or the frequency of your orders. This will allow you to make special offers for specific customers. Here are some of the many possibilities data-driven applications can bring.
Sounds exciting? It sure does.
You might be wondering how these apps fit into the company's operations. Most of the time, apps are deployed simultaneously on multiple platforms, including mobile devices and standard web browsers.
Data-driven applications require an agile, reliable, and scalable stage of deployment. Data-driven apps must constantly be updated to meet user demands. Updates and bug fixes are required to occur on the internet, as apps must be accessible.
Developers must use machine-learning algorithms and exponentially increasing data sets as they develop apps. What are the key characteristics of data-driven apps? Take a look at the main characteristics.
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Characteristics Of Data-Driven Applications
LinkedIn and Facebook all rely on user data. Organizations and managers must master data management networks and move beyond the noise.
The consumer should be able to edit, share, update and analyze their data seamlessly. Consumers should feel comfortable using the apps in a uniform and safe environment.
However, traditionally apps that are process-driven can be a heavy burden for the user. ERP and CRM systems expect users to collect analytical data, make decisions, and take action.
Modern data-driven solutions for enterprises predict and provide probable solutions to customers. This solution relies on reliable and insightful data relevant to the situation to prescribe the best actions.
The Key Features
The following characteristics can typically characterize data-driven applications:
- The automated business processes bring and drive opportunities that require large volumes of diverse data to be analyzed.
- Data-as-a-service (DAAS), both internally and externally, is typically used to bring multichannel data.
- Information is available to all employees within the company through a single application. Idealistically, data-driven applications are the context-based reflection of innovative ideas backed up by data. These apps provide accurate and timely information based on the user's role and goal. It provides solid and relevant information.
- The integration of analytical and operational strengths is seamless. Analytical feedback and insights are linked to specific business goals' execution.
- DDA automatically creates models, graphs and metadata based on online user behavior. The DDA collects information about the searches of users, their questions, etc., to create customized solutions. This modern approach to data management relieves the IT department of the burden and improves workflow. Enterprise DDA provides objective and reliable data which can be audited quickly.
- This application continuously correlates categories of data (customers, products, etc.). The 360-degree view combines all the data categories (customers, products, etc.). This segmentation is easily identifiable from all angles and provides a solid understanding. The decision-making processes for business are made easier.
- Collaboration is easy because they allow real-time activity. Businesses can leverage the applications because they are flexible and scalable.
- Apps that are data-driven reveal ROI propositions by continuously measuring possible outcomes against metrics such as cost savings, profitable clients, etc.
Do You Need Data-Driven Applications?
Some firms hesitate to enter this field despite the benefits. How can you tell if your company needs to transform? Start with the basics.
Today, businesses must be agile to stay afloat. What do we mean when we talk about agile firms? Agile firms are those that can adapt to changing circumstances:
- Ability to recognize your position in the development phase.
- Understanding which position you would like to be in next.
- Then, you will make little progress but consistently in your desired direction.
What Is Code Or Data?
Agile approaches are evident when an organization can implement all of the steps above. Applications are drowning under the huge volume of data.
However, they must adapt to make the most of this data and not let it overflow.
Apps that are code-driven, especially those that use open-source codes, can deal directly with this data flood. This approach requires that new code be created every time an app's data sources or requirements are updated.
To deal with the changes, an open-source part is often used. The entire system crashed because the app wasn't designed to handle multiple open-source integrations.
Data-driven apps, on the other hand, consist of the entire database. It allows you to maintain coherence within your organization without the need for continuous deployments or complex open-source codes.
You end up getting better applications for less money and happy customers. This shuts down any internal gossip or annoying conversations because your staff/ stakeholders will focus instead on the most productive insights.
Data-driven applications are typically built using a formalized data model. This is then separated from the code by SQL.
It is important to first think about the problem before coding. When the board needs immediate proof and evaluation of results, data-driven apps, like Apex or Excel, can be used. Agility is an important characteristic of modern businesses.
Data-driven applications are the basis for this strategy.
What Should You Do If You Want To Be More Agile?
It is not a question of whether your business will benefit from an agile approach but rather if it can improve its operations.
Data-driven apps benefit businesses because they establish a pattern consistent with business and operational strategies. Customers can identify trends and act quickly. The digitalization of companies is built on web-based, data-driven apps.
This bridges the divide between leaders' perceptions and reality. Other more interactive, user-friendly, and exploratory apps also satisfy customers.
In short, creating distinctive value rapidly is a great competitive advantage. Data-driven apps are for your business if you are increasing customer focus and your mission is to make profits based on customer needs.
Uber or food-delivery apps are good examples. Netflix is a great example of a business that has set high standards. Starbucks and Google also have a strong reputation for using data-driven technology.
Data-driven applications will now significantly increase the value of the business. The process is faster and easier, and the customer gets a memorable experience.
It also results in an easier customer retention process, faster acquisition of customers, and insightful analytics. Data-driven applications can help your company cope with industry changes and challenges.
How A Data Application Differs
Transactional Applications
Transactional database applications are the most common. It retrieves and stores data in a relational database such as Oracle, MySQL, SQL Server.
For years, airline reservation systems, accounting software, and health records have relied upon classic database applications for simple data storage and retrieval, but not insights.
On the other hand, modern data applications are analytic, focusing on extracting insight from data without updating or writing it.
Users can browse the data broadly, explore it by combining it with other datasets or perform deep-dive searches. The data applications can automate the operations of monitoring and analyzing incoming data. They can send alerts or trigger actions when certain conditions are met.
Business Intelligence
Like data applications, BI is analytic, relying on diverse datasets for useful insights. There are no more similarities.
Data warehouses weren't built for speed and concurrency, so the output from BI is usually static. In addition, most BI applications are based on long-term historical data aggregations. On the other hand, data applications analyze real-time information to make immediate decisions.
Many data applications provide targeted data relevant to specific users, machines or devices. Customer personalization, for example, involves combining historical insights about a particular user and their most recent website interactions.
The route optimization process involves determining the best way to get there based on the vehicle. This requires both analytical and search queries that can be used to provide fast insight in a computing-efficient manner.
Read More: All About ‘Data-Driven HR’ and How Big Data and Analytics are Changing the Recruitment Process
What Is A Data Application Good For?
Data-driven companies use data applications to gain rapid insights, automate processes, and integrate their systems, allowing them to jump from the competition.
The primary use cases are:
Personalization in Real Time and Recommendations: Data Applications combine historical and newly-ingested information to provide instant insights and recommendations when interacting with customers proactively.
The vitamin company Ritual, for example, analyzes its customer's purchases and views of products to develop "affinity profile" profiles. Ritual can then send customers targeted ads while they browse the site or bundle offers and instant coupons during checkout.
Predictive Maintenance: Power Tools transmits data collected by IoT sensors within its factories into a real-time database that automatically monitors manufacturing delays and responds when missing parts.
The system can monitor and react to malfunctioning items in customers' hands. Bosch can respond more quickly and reliably with a data-based application, preventing employee burnout and allowing them to focus on higher-value tasks.
Fraud Detection and Anomaly Detection: Data application alerts users to review data as a reaction to an event.
A security application, for example, can be used to monitor potential breaches and vulnerabilities. Security teams will be alerted if a vulnerability is detected. They can then begin to drill into the data to determine if a real breach or false alarm occurred.
Searching credit card transactions to detect fraud is similar to data applications.
Fleet and Logistics Management in Real Time: Many companies benefit from data-driven applications that can automate their processes, including carsharing, food deliveries, shipping firms, etc.
Command cloud-based technology tracks over 80 percent of all concrete deliveries across North America. The delivery of concrete is time-sensitive since batches may harden and become ruined if there are delays. Construction companies use Command Alkon to track concrete deliveries.
They can also receive alerts about potential delays and dig into shipment data to find the cause.
Financial Investment Applications: The data application can provide powerful data exploration tools, allowing businesses to explore real-time and historical data to create new strategies.
This allows them to de-risk and make bolder decisions. For example, it built internal data applications that its investment team uses to analyze data and make decisions about which startups they should invest in.
Sales and marketing departments may also analyze CRM data to increase sales.
Practices To Design Data-Driven Applications
The global software industry is booming, and data-driven applications are at the forefront of this growth. It is easy to assume that marketers and app makers are well-versed in the design of the best experience, given the massive use of data-driven applications.
This is not the case. It is the art of creating compelling experiences. Few apps can deliver valuable experiences for customers. Here are some tips for your firm before it goes fully digital.
1. Recognize And Identify How Customer Journey Is Affected By Data
The modern age has given customers more information than ever. They are also no longer confined by ignorance. Customers today are more informed about their rights and preferences when it comes to making purchases.
You can still take advantage of this new customer behavior.
The application design should be based on three main aspects: delivering relevant content, connecting with customers and motivating them.
The data-driven app must therefore promote engagement and responsiveness. Personalization and portability should be the focus of delivering data that customers desire. Priority is given to understanding the journey of your customers.
You can now enable them to build a digital avatar representing how they have previously approached things. The design of your application should reflect the user's perceptions but in a seamless manner.
2. 4S Approach & Big Data For The Last Mile
Big Data's last mile summarizes all customer actions and opinions. Designers must understand how to break down Big Data into smaller pieces that can help meet customers' needs.
Here, the main suggestions include future big and small data. Breaking down Big Data into smaller pieces is the main concept here.
Create simple, intelligent and responsive apps. Checking these criteria will make your app simple and able to perform certain roles.
DDAs have been designed to deliver secure value across multiple channels and eliminate any room for complaint. Ensure that you can effectively use the generated data.
3. Must Be Concerned About Scalability
Scalability is essential because it's impossible to quantify data. Applications should be able to deliver at larger scales to cope with increasing data volumes and speeds.
A customer-centric approach is also important; firms must focus on value creation. Not only that. Designers should selectively empower applications that are data-driven with visual components. UX/UI design is crucial to creating a viable customer experience.
The Difficulty Of Building Data Applications
All applications use data, but they are not necessarily data applications. Data applications must be fast, and they need to deal with large amounts of data.
Data applications face several challenges, such as:
Provide Low-latency Complex Analytics: Applications need to respond immediately. Key-value databases were able to handle simple application queries quickly.
Low latency is difficult for complex analytics, particularly when large aggregates and joins are involved. The data applications must deliver complex analytics in sub-seconds.
Handle Streaming High-Velocity Data: There is more data available today than ever, and the streaming speed has increased.
These data streams come from Apache Kafka, Amazon and database change data (CDC) streams. Data applications must process them quickly to make quick decisions. It is particularly true of data applications that need to act immediately on new data.
These applications are common in many industries, including logistics, ecommerce, airline, etc.
Analytics Support for Semi-structured Data: Data from devices and applications is increasingly semi-structured and stored in formats such as JSON or Avro.
Data applications must be able to query huge volumes of semi-structured data. Many NoSQL databases are designed to store semi-structured information, but they cannot query it efficiently.
Reliable Handling of High Concurrency: Data Applications are now a core part of many platforms.
Facebook would be unusable if it took too long to load your friends' updates. The performance of data applications is the same as that of traditional applications. These applications must be able to cope with high concurrency, availability, and scalability.
Creating Seamless User Experiences: Data applications should be integrated into the entire application and must not feel separate.
The data applications should respond quickly, provide timely suggestions and allow users to search and interact with the data. Instant results are also possible. To create such an experience, engineers and data teams must work together instead of their usual silos.
It isn't easy to meet these requirements. These requirements are difficult to meet because traditional systems such as OLTP databases, data warehouses and databases were not built for them.
Technology For Building Data Applications
Data applications are challenging to build, but a new ecosystem has emerged that can help. Your application is no longer limited to an OLTP-only database.
Even better, many of these components can be used by all teams because they are cloud-native. These are some of the key components that developers are using to create this type of new application.
Data Streams in Real Time: Real-time streaming data has never been more accessible and affordable.
Thanks to the cloud event platforms. With tools like Amazon Database Migration Service and Debezium, capturing change data has become more mainstream. These services use database logs for updates and provide them to downstream applications and systems.
Real-Time Analytics Databases: A new class of databases, such as Rocket, has emerged that make technical compromises to support low latency and real-time data.
These systems were developed by web-scale businesses that needed large-scale, distributed analytics systems to support increasing data-driven applications. These databases support streaming data at high speeds, with cost-effective real-time data ingest and data rollups. Low-latency analytics are delivered by merging the best practices of search engine technologies and data warehouses.
Data APIs: APIs are a great way to pass real-time information to teams developing data applications.
To facilitate this handoff, more database technologies are creating data APIs, such as SQL and GraphQL. They help ensure no errors in the injection process, provide version control and allow for tagging.
Caching Tool: When building an Internet-scale application requiring tens of thousands of simultaneous queries, we recommend using a cache layer and real-time analytics databases.
We recommend using a real-time analytics database for the vast majority of cases. It is cheaper and simpler than an in-memory caching system.
Visualization Tools: Many applications use custom-built UIs to provide a seamless experience for the user.
Data applications that use tools such as Apache Superset or Grafana have been gaining popularity for operational analytics or data observability. There are also visualization libraries, such as Vega, which make creating visualizations of complex data simple.
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Conclusion
Data-driven apps are a new era in business. Data-driven apps are now a part of our everyday lives. Businesses can kick start their growth by getting this aspect right.
The million-dollar question is how to get it right. How can you design and build an automated app that thrives off data to create opportunities for you and your business? Could you leave it to us? Let your stress go with our best experts.
Cyber Infrastructure Inc. leading web and app development company, has successfully completed more than 200 projects.
Our slogan is: Predict, adapt, innovate and focus on our client's needs, no matter the issue. Your customized application will be in good hands with our dedicated project management that's affordable and timely.
You only need to walk through the entire process once, and then we'll support you. We are obsessed with our customers, just like we would be with the ideal data-driven app. Even if you don't have any other ideas, we would love to hear your vision for a data-driven application.
