When it comes to building websites without coding, Wix is the clear leader. According to data from BuiltWith, Wix holds over 45% of the website builder market share - making it the most widely used platform in its category.
As of 2025, more than 8 million live websites are built with Wix, which is three times more than its closest competitor, Squarespace. That's a strong sign of trust from businesses, freelancers, and creators alike.
It's important to note that these numbers focus on general-purpose website builders. Platforms like Shopify (for eCommerce) or WordPress (a CMS) aren't included in this comparison.
If you're considering building a website in 2025, understanding Wix website design pricing, features, and hidden costs is the first step to making a smart investment. In this guide, we'll break it all down for you.
Key Takeaways
- Wix offers flexible pricing plans starting from free to $159/month, but real website costs go beyond just the subscription.Add-ons like domains, apps, email, and custom design services significantly impact your total investment.
- The total Wix web design cost depends on your needs-DIY users pay less upfront, while hiring a Wix designer adds $400-$2,500 or more.Design complexity, site type, and business goals all affect final pricing.
- Hidden costs such as paid integrations, premium templates, and transaction fees can raise your budget quickly.Planning ahead helps you avoid unexpected expenses.
- Wix is ideal for small businesses, freelancers, and eCommerce startups looking for fast, user-friendly solutions.However, understanding the full cost early is key to building a professional site without overspending.
Wix in 2025: A Quick Overview with Industry Insight
Wix is still a top choice for building websites in 2025. It's simple, fast, and doesn't require coding. That's why it's great for beginners, small business owners, and people working on side projects.
New updates this year have made Wix even stronger. Users now get better mobile tools, AI-powered design help, and faster site speeds. It also offers stronger SEO tools, which helps your website show up on Google. These features make a big difference for small business websites, especially when you're weighing Wix website design pricing against the value you receive. With smarter tools built in, Wix gives more performance for the price, making it easier to build a professional-looking site without breaking the budget.
Wix is ideal for:
- Non-tech founders who need a clean website fast
- Consultants and coaches who want to showcase their services
- Local business owners looking to build trust online
- eCommerce startups selling products without complex setup
From a developer's view, Wix is fast to launch but has limits. It's perfect for simple sites. But if a client needs deep custom features, it's not the best pick.
Here's what our in-house designer says:"Wix helps small businesses get online quickly. But as your needs grow, so does the Wix web design cost. Knowing when to switch or scale is key."
In short, Wix works great for basic sites, but make sure you plan for long-term needs. Understanding your total Wix web design cost early helps avoid surprises.
If you're hiring someone, factor in the Wix web designer cost too. Even simple custom tweaks can raise your budget. We'll cover all those details next.
Updated Wix Website Plan Pricing in 2025
Wix offers five main plans in 2025. These plans cover everything from personal sites to full business tools. But not all plans are right for everyone. Here's what you'll pay and what you'll get:
- Free Plan: Good for testing, but shows Wix ads and doesn't allow a custom domain.
- Light Plan: Starts around $16/month. Good for personal use. Limited storage.
- Core Plan: About $27/month. Adds more storage, video hours, and basic eCommerce.
- Business Plan: Around $32/month. Better tools for online stores and more support.
- Business Elite: From $159/month. Designed for large-scale businesses.
Each plan comes with its own pros and cons. For example, the free and Light plans are okay for basic use, but they hurt SEO and brand trust due to ads and URL limitations. If you want your site to look pro, you'll likely need the Core plan or higher.
Here's the catch. The Wix web design cost doesn't stop with the plan. As you scale, you might need extra apps, email, and design help. That's where Wix web designer cost becomes part of your budget.
From our experience, most clients pick the Core plan, then spend $300-$1,200 more depending on design needs. If you're launching a store, expect the Wix web designer cost to go higher due to layout changes and product setup.
So, while Wix looks cheap upfront, knowing the full cost helps you plan better. And if you're unsure what plan fits your goals, we can help you choose the right one.
Read More :Why 5 Factors are Essential for a Successful Web Development
Beyond the Plan: Domain, Hosting & Email Costs
Many people think Wix includes everything in one price. That's not true. Let's break down what you'll really pay for domains, hosting, and email in 2025.
Domain name: You get a free domain for the first year with most premium plans. After that, renewals cost about $15 to $25 per year. Domains are easy to manage, but make sure to renew on time.
Hosting: Wix hosting is bundled into each plan, which is helpful. The speed is fine for basic business sites. But if you expect heavy traffic, upgrades may be needed. This can add to your total Wix web design cost.
Email: Wix doesn't offer built-in email. You can connect Google Workspace or Wix Mailboxes. Expect to pay around $6 to $15 per user per month. For growing teams, this adds up fast.
SSL & performance: All Wix sites include SSL security and decent uptime. Still, large businesses may want more control or backup options.
When we build Wix sites for clients, we look at more than just the website. We compare domain prices, test email tools, and help you avoid overpaying. It's all part of managing your total Wix web designer cost.
Always remember: it's not just about launching a site. Hosting, email, and domains are recurring costs. And they matter as much as the plan itself.
Design Costs: Wix Templates & Customization in 2025
Wix gives you hundreds of ready-made templates. Many are free and look clean on desktop and mobile. But if you want a truly custom look, you may end up spending more than expected.
Free templates are great for basic blogs or local services. But they often look the same as thousands of other sites. If you want to stand out, a premium theme or custom design is the way to go.
That's when the Wix web design cost starts to increase. Customizing a theme, even slightly, takes time and skill. A basic personal site with a custom look may cost $300 to $600. For an online store or business site, the Wix web designer cost can go from $800 to $2,500, depending on the number of pages, product sections, and advanced visuals.
Here are two smart tips:
- Pick a clean, mobile-ready theme as your base. Avoid flashy animations that slow down the site.
- Work with a designer who knows Wix well. This cuts errors and reduces long-term maintenance.
We've helped many clients refresh their Wix templates while keeping their budget in check. One client, for example, started with a free layout but ended up needing SEO-friendly formatting and brand colors. The total Wix web design cost stayed under $900, and the site now ranks on Google's first page.
If you want your site to look unique and perform well, budgeting for customization is smart. It's not just about pretty pages, it's about building trust with your visitors.
The Hidden Price Tag: Apps, Add-Ons & Integrations
Wix makes website building easy, but extra features can come at a price. Many users think their plan covers everything. But once you need real business tools, you'll probably pay more than you planned. That's why it's important to understand Wix website design pricing early on, so you're not caught off guard by the cost of apps, integrations, or custom features that aren't included in the base plan.
Inside the Wix App Market, you'll find tools for booking, SEO, forms, and customer chat. Some are free. Most aren't. These paid apps charge monthly fees, often starting at $3-$20 per month. While that may seem small, they can add up quickly over a year.
Let's say you install:
- A booking system for appointments
- A CRM to manage customer info
- An SEO app to boost your rankings
That's already $30-$50 per month on top of your Wix plan. That's part of your Wix web design cost, even if you build the site yourself.
We often see clients surprised by these add-on costs. One even paid over $500/year just in apps. That didn't include their actual site design or updates. That's why knowing your Wix web designer cost upfront matters. Some features may be custom-built instead of using paid tools, saving you money long-term.
Another thing to watch out for is app overload. Installing too many can slow your site and hurt user experience. Always review what's truly needed before adding anything new.
In short, Wix apps are helpful, but not always free. The real cost of your website includes what's behind the scenes. To avoid waste, talk with a designer who knows what's worth paying for and what's not.
Build-It-Yourself vs Hiring a Wix Expert: What's the Real Investment?
Doing it yourself may seem like the cheapest way to build a Wix site. But is it really? Not always. Let's break down the two paths and what they cost.
If you build your site alone, your Wix web design cost includes your plan, domain, and any paid apps. You'll also need to spend hours learning the editor, writing copy, and fixing layout bugs. For a small site, this could take 30-50 hours.
Now think about hiring help. A basic Wix web designer cost ranges from $300 to $1,200, depending on the work. For example:
- A 3-page portfolio site: $400-$600
- A 5-page business site with contact form: $800-$1,200
- An online store: $1,500+
So what's better? DIY is okay for test projects or personal use. But if you want a pro-looking site fast, hiring an expert saves time and stress.
Here's how we help: our team handles design, mobile setup, SEO tags, and launch. That means fewer mistakes and a faster site that works right from day one. In many cases, we've helped clients save money by reducing their paid app needs or rebuilding parts of their old site in Wix.
You'll still need to pay for the Wix plan and tools. But knowing your Wix web designer cost upfront helps plan better. For growing businesses, it often pays off. If you're unsure which path to take, we can walk you through the pros and cons and recommend what fits your budget and goals.
Read Also: Why Outsource Software Development? 6 Compelling Reasons
Real-World Cost Scenarios: What You'll Actually Pay in 2025
Wondering what a full Wix website really costs? Let's break it down using real examples from past clients. These are typical totals based on different goals and project sizes.
Business Website
- Plan: Core ($27/month)
- Domain: Free first year, then $20/year
- Design Help: $900 one-time
- Apps: SEO & forms ($10/month)Total Year 1: $1,244This setup works well for service businesses and consultants.
eCommerce Store
- Plan: Business ($32/month)
- Domain: Included
- Design: $1,500 for shop layout, product setup, and mobile
- Apps: Payment tools, abandoned cart, CRM ($25/month)Total Year 1: $2,300+This setup is ideal for online stores with 10-50 products.
Freelancer Portfolio
- Plan: Light ($16/month)
- Domain: $20/year
- Template Customization: $450Total Year 1: $662This is great for designers, writers, or coaches.
Each example includes core needs, but not every add-on. Some clients may spend more on photos, blog features, or custom contact forms.
Remember, your Wix web design cost depends on how many features you need, how much design work you want, and whether you're doing it all yourself. A professional can reduce trial-and-error and help you skip things you don't need.
Knowing your true Wix web designer cost helps plan smarter and avoid budget shocks later.
Wix vs the Competition: Is It Still Worth It in 2025?
Wix is easy to use and packed with features, but is it still the best deal in 2025? Let's compare.
Wix vs WordPress:Wix is easier for beginners. WordPress offers more control and flexibility. But WordPress also needs hosting, security plugins, and regular updates. Over time, the Wix web design cost is more predictable.
Wix vs Shopify:Shopify is better for large online stores. Wix works great for smaller eCommerce sites. If you sell 10-50 products, Wix costs less and is easier to set up. But serious sellers may grow out of it.
Wix vs Webflow:Webflow offers deeper design control but takes more time to learn. For non-tech users, Wix is faster. The Wix web designer cost is also lower for most small projects compared to Webflow's steeper learning curve.
One client told us,"I moved from WordPress to Wix just to cut costs and save time. It's not as flexible, but it does what I need."
Wix isn't for everyone. Large teams, complex sites, or app-heavy platforms may need more advanced tools. But for most startups and service providers, it's still a strong pick.
If you want clear pricing, quick launch, and fewer moving parts, Wix holds up well in 2025. Just make sure you understand your full Wix web design cost and choose the right tools for your goals.
How to Cut Wix Web Design Costs Without Sacrificing Quality
You don't need to spend thousands to get a great Wix site. Here are simple ways to cut your Wix web design cost without losing quality.
First, choose the right plan. Many users overpay for features they don't use. If you're not selling products, you don't need the Business plan. Start small, then upgrade only if needed.
Next, use free tools wisely. Many Wix apps have free versions that work just fine. Avoid stacking too many apps unless they truly help your business.
One of the best ways to save is to work with a smart designer. A good Wix web designer cost may be $600 to $1,000, but they can save you money in other areas. For example, we've helped clients:
- Replace 3 paid apps with one free, all-in-one tool
- Choose templates that don't need much editing
- Launch faster by skipping features they didn't need right away
Also, take advantage of Wix's yearly billing discounts and bundle deals. They often offer promotions that can lower your first-year cost by up to 20%.Lastly, always plan your site before building. Knowing your pages, features, and goals helps you avoid rework, which saves both time and money.
With the right strategy, your Wix web design cost can stay within budget while still giving you a site that looks and works great.
Conclusion: Plan Your Wix Website with Confidence
Wix continues to be a popular and practical choice for building websites in 2025. Its flexible plans, built-in features, and user-friendly design tools make it a go-to option for many small businesses and solo entrepreneurs. But the real cost goes beyond just the monthly plan. From domain renewals to paid apps and design services, your total Wix web design cost depends on what you need and how you build it.
If you're unsure where to start or want to avoid hidden costs, it helps to work with a trusted expert. At CISIN, we offer clear guidance, fair pricing, and professional support to help you get the most from your Wix site.
Ready to build a better website without the guesswork? Let's talk. Partner with CISIN and get a website that fits your goals, timeline, and budget, without overpaying for what you don't need.
Frequently Asked Questions
Can I switch my Wix plan after launching the site?
Yes, Wix allows you to upgrade or downgrade your plan at any time through your account dashboard. This gives you flexibility as your website grows or your needs change without losing your content or settings.
Do I keep my website if I cancel my Wix subscription?
If you cancel your subscription, your site will be unpublished, but Wix keeps your data saved in your account. You can reactivate the site later by renewing a plan, although some features may become inactive.
Can I move my Wix website to another platform later?
Wix is a closed platform, so you can't export your full site to another builder like WordPress. You'll need to manually copy content and rebuild it elsewhere, which may take extra time and resources.
Does Wix allow you to accept payments in multiple currencies?
Wix supports multi-currency payments using certain payment providers like Wix Payments or third-party gateways. However, availability depends on your region, and some setups may require additional configuration or apps to function smoothly.
How does Wix handle site backups and restores?
Wix automatically saves your site history, allowing you to restore older versions using Site History. While helpful, it's not a full backup system, so regular manual saving and version tracking is still a smart practice.
Can I use my existing domain name with Wix?
Yes, you can connect a domain you already own by updating your DNS settings or transferring the domain to Wix. This helps keep your branding consistent while using Wix's website building tools and hosting.
Let CISIN Build Your Wix Website the Right Way
Ready to launch a professional Wix website without overspending or second-guessing your choices? At CISIN, we help businesses like yours turn ideas into high-performing websites, with the right design, tools, and features tailored to your goals. Whether you're starting from scratch or upgrading your current site, our experts handle everything from template selection to SEO setup, keeping your total Wix web design cost in check. Get in touch today and let's build a site that not only looks great but works hard for your brand.
