5 Methods to Boost Visibility of Your Mobile Application - Coffee with CIS - Latest News & Articles

5 Methods to Boost Visibility of Your Mobile Application

App Store Optimization (ASO) is the procedure of optimizing mobile applications to improve the ranking in an app store’s search results. The visibility of your mobile app will enhance the status of the mobile app in a applications store's search results. It's among the important elements that may help you get installs on your own app. If you'd like your app to rank on top of the search results afterward you have to maximize your applications to the app store.

Most of the apps are found by searching directly in applications stores using keywords. The practice of App Store Optimization is exactly the exact same to mobile applications what Search Engine Optimization (search engine optimization ) is to websites with a major difference. The job of SEO is completed as soon as the consumer visits the website, however, in ASO you need to convince the consumer to download the app once he is on the applications page.

ASO isn't only bringing the visitors on the application page except to convert the consumers to get into the application. As ASO is fresh in the advertising world, there are no particular methods and algorithms proven to get guaranteed outcomes. Nevertheless, there are a number of hints and tricks that have been working well in achieving higher rankings from the app store. Let's have a look at them.

Select appropriate category

The app stores have different categories from which you need to choose the category for your application that ought to be an intelligent and proper decision since it will tremendously impact the ranking of your application in that special class and provides an idea to the customers of exactly what your application does. Select the category that's most pertinent to your app and the level of competition in that category should also be considered.

You should also check the group of those applications that are similar to yours as consumers today days are very attentive to the types. App shop has just established a new quality of sub-categories which helps the applications to rank in their precise categories. Additionally, picking unsuitable categories can result in a penalty for your application as it is against the App Store Guidelines.

Choose the correct keywords

You need to start form preparing a list of relevant keywords also contemplating the keywords that are being targeted by your own competitive apps. Focusing on low competition keywords, in the beginning, will help in rank from the top list of those keywords. Following you could optimize additional for more aggressive keywords when you get a good number of positive reviews and downloads.

Apple App Store has a maximum 100 personality keyword field which directly affects the search results while Google Play Store gets the relevant keywords to form the application description to rank the app.

Writing App Title and Name

When selecting a title for your app, go for a descriptive keyword that you think people will use for looking for your app. Utilizing relevant keywords and phrases in the name can help in a greater position of the app. For better results use the keywords differently in the app description as app description and images on the app page is what compels the user to download the app.

The first 2-3 lines of the app description must simply and concisely describe how will the app meet the user requirements. Mentioning the special features of the app in bullet points can be also a good choice as the user will have the ability to receive the things clearly. Contemplating the other similar apps and employing the idea in your application in the context of producing the application description is an excellent idea too.

Remember to alter the descriptions very creatively with each new upgrade of your application to delight and engage the consumers.

Complete App listing

The components like application icon, screenshots of this app, etc play a significant role since these aid in forcing the consumers to get the application after going to the webpage. The app icon is a much important element since it's the first thing a user sees before studying anything else. It should instantly reflect what the app is all about. The complexity from the visual of this app icon can lead to hampering the visibility on little screens.

Guidelines for the app icon ought to be followed just to avoid any issues. The screenshots which should be used will not affect the positions of this application but can help you increase the downloads. Pictures and videos enable the users to picture the working of your app and will drive downloads greatly. The pictures and videos should underline the essential features and the pages on which users will probably pay the majority of their time.

Invite users to rate and review

Another significant element for ASO is review and ratings. App Store believes positive testimonials and decent rank as one the key validation for application's caliber and improves its ranking. applications having great ratings are at the top of the app stores. So ask your clients to leave a favorable review of your app by sending them a push telling is also a fantastic practice to enhance the positions.

Allowing them to push notification after the user has used the application multiple times has the chances to acquire a good review. Don't opt for fake reviews as they're easily identified by application stores.

Wrapping it up, we can declare that App Store Optimization is a process that needs constant monitoring. A good deal of different things will need to be optimized at the exact same time so as to make the most of the ramifications of ASO. Routine updates and improvements of the application will increase its app store presence. This will enhance the application visibility and positions, which will drive more natural downloads. We'll be coming with more mobile applications advertising methods. Stay tuned!