Contact us anytime to know more — Abhishek P., Founder & CFO CISIN
The high costs of maintaining and building a travel technology platform are among the greatest challenges facing travel startups.
Costly and time-consuming, developing a booking system, integrating multiple suppliers and building a website that is easy to use can be difficult.
These solutions are ready-made and can easily be customized according to startup requirements. They usually include a travel booking engine and various products and services.
What's a white-label travel solution?
White-label travel solutions are technologies or features branded or customized to suit a particular company or organization.
This means that travel startups can monetize and use these features and technologies under their brand and use them.
The company that makes the solutions doesn't leave branding behind and lets travel companies use its technologies through a subscription.
White labeling is a way for a travel agency to provide a smooth booking process while utilizing third-party technology providers' expertise and technical infrastructure.
White Label Travel Portal: What Are the Benefits?
White-label solutions are a great way for new startups to get off the ground quickly. Travel startups can save money and time by white labeling their products.
They can focus more on the critical functions of growth rather than building a new platform. These extra resources are beneficial to almost every aspect of the company. How? We will explain each one in turn.
Sales & Revenue Increased
You can offer your clients all of the functionalities and features that leaders in the industry have. You will see more bookings completed on your travel app development website once you have added a good differentiator.
Customization of Services
As we have mentioned in this article, white-label services and products allow you to customize your services to meet the demands of today.
As you customize your services, this creates an added value that can help with your marketing.
Better customer satisfaction & retention rate
White-label solutions for travel offer your clients a wide range of choices, while also providing the convenience of having all information at one location.
An example of a technology application here would be an AI conversational chatbot that is linked with your human customer service. You can offer your customers a complete support ecosystem through a third-party integration. This will ultimately boost customer retention and satisfaction.
Business reach - a wider range
You can increase your competitive edge by using an API to gain access to a wide range of products and services in the travel industry.
Your company can reach a wider clientele quickly. If your platform does not offer short-term rental properties, you could easily add a provider that provides STR. If you're worried about inconsistent listings, you can use a mapping tool for hotels to get a wider audience with accurate information.
White-label solutions are often accompanied by support and training. This allows travel startups to use the products and services quickly and reap the rewards, something that is impossible for startups who build their own solutions.
Why create a brand new product when you could just buy an old one, rebrand and sell forward?
You can reap all of the rewards without having to do all the hard work.
How?
White Labeling
A white label solution can be defined as a service or product that is rebranded, and then re-sold under your brand.
Here's how it goes: A company creates a new product. Then, Company B buys the product and puts their own brand on it.
They then sell it like it was originally theirs. No telltale signs remain that could point towards Company A.
It's not just software that uses white labeling. For years, stores such as Walmart have rebranded products under the Great Value label.
White labeling is a classic example.
Why you should consider investing in white-label solutions.
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Open Source vs. White Label
It can be difficult to differentiate between open-source and white-label solutions, particularly if you are new in the rebranding/reselling world.
Once you dig into the details you'll see how different they are - one being much simpler than the other. Here's how.
Open source solution
The source code of an open source project is freely available online for everyone to use. You're paying absolutely nothing to use the code that makes up software and solutions.
This sounds great, but there are many downsides.
Imagine trying to put together Ikea furniture with no instructions. Open source is exactly like that. You don't get a ready-made solution.
You get pieces of the puzzle and must create your own solution, without instructions.
You can't handle the code on your own. It's likely that you will need to hire someone to set up the software, modify it, and then test it.
This is going to cost time, effort, and money.
White label solution
White label solutions are not open-source, so you don't have to deal with the code and instructions yourself. You get a complete solution, which is a fully tested, working product that you are able to sell and use.
You can spend your time more productively. Below, we'll go into greater detail about the benefits of these solutions.
A white label solution will only cost you some money. The cost of a white label solution is worth it when you consider the ease and benefits that are offered.
You can also choose from a variety of packages and select the one which best suits your budget.
Mobile Apps with a White Label
Use mobile applications to boost your digital presence with hospital-branded apps. White label solution is also used in the hospital industry.
White Label Solutions: 5 reasons to choose them
Let's take a look at the five main reasons you should consider investing in white label solutions.
1. You can save time and money
Costly to develop a new platform or solution from the ground up. It's necessary to create a team of people who can test the software, develop it, and maintain it.
The team must also have its own money to do all this.
This sounds like a waste of resources. Save time and money instead by finding a white-label solution which meets your needs.
It's not worth the extra effort when there is a simpler, more straightforward option available.
2. Extend your product range
Businesses continue to grow and attract customers with newer features and products. You can offer more products faster with white label solutions, and without having to spend your own resources.
If Hubspot purchases a solution for white-label email design, it can advertise the addition of a new product to its portfolio.
Hubspot's growth is a constant source of amazement for new users. In reality, the company only did one thing: they bought a tool that was white-labeled and embedded it in their system.
You can expand your product line much faster and in a fraction of the time that it takes to develop travel applications yourself.
Don't forget that more products will give you a competitive edge and increase your customer base.
Read More: How much it cost to build a travel portal and mobile app?
3. Faster routes to market
The companies who stay at the top, whether they are in the traditional retail sector or online, will be those that continue to launch new products and service offerings that meet the growing demands of their customers.
You are up against the clock to ensure you have something innovative before your competition.
What is the easiest way to get this win? Avoid getting bogged down in trying to come up with custom solutions. Launch a white-label product instead.
You can add more services and tools in a blink of an eye.
4. Reduced risk and improved brand credibility
The risks of developing solutions from scratch are higher than you might think.
McKinsey's research shows that in-house projects are over budget 45% of time and deliver 56% less than expected.
Not only that, but 17% of the projects are so disastrous they endanger the very existence of a company.
What is risk-free? White label solutions are a good choice because they have been tested and proven to work. They won't drain your budget or under deliver.
The best thing is, you don't have to do any troubleshooting. Ask the company that provides solutions for assistance and you will have your problem fixed instantly.
5. Focus on the important things.
Talk for a moment. You need a live chat for your marketing agency's website. It is not within your business's expertise to develop that solution.
You shouldn't spend your company's resources on something outside your core competence.
Consider whether white-label solutions are better for achieving your goals. Prepackaged options are a great way to save time and focus your attention on the important things.
There are 5 types of white label solutions to be aware of
White label solutions are not specific to any one industry. They can be used for a variety of purposes and solve a wide range of issues.
We're going to discuss five types of solutions in order to show you that there is a solution for every possible problem.
1. White label digital agency solution
Digital agencies offer marketing services with an emphasis on creative and promotional offers.
What are the benefits of white labeling?
White-labeled digital agencies are companies that provide outsourced marketing. Instead of tackling the job themselves, company A will outsource the work to another firm.
The job is completed by Company B and sent back to A. A then sells the product to their client.
This type of digital agency works in a similar way to ghostwriting, where one person is compensated to come up with a solution to a creative problem and another is given credit for the work.
You can check out That! and Thrive Agency as examples of digital agencies with white labels. Company and Thrive Agency are two examples of white-labeled digital agencies you can look into.
2. White label email and landing page creator solution
There are also white-label solutions that can be embedded for your company's use.
One such tool is a white-label email and landing-page builder. This tool gives you a blank canvas with tons of tools you can add to your app, brand it and sell it.
This tool can be used by your company as well if that is what you prefer.
Imagine you are an email marketer that not only sells email builders to clients, but also creates templates for sale.
The white label solution that you have acquired can be used to easily create templates. This will make your life easier.
3. White label eCommerce solution
Every company needs an online shop now, as more services and products are being purchased online. Setting up an online store is time-consuming, and requires careful attention to many moving parts.
White-labeled store builders are the best option to offer your customers under your brand. The white-label company will source, operate, and manage your eCommerce operations on behalf of you, all without the customers even knowing.
White label eCommerce is a great way to avoid the hassles and headaches associated with maintaining the website.
4. White label Live chat solution
The white label solution can either be a service, like the one offered by agencies, or a tangible tool, such as 'live-chat,' that you purchase from another business.
You can purchase an existing white-labeled solution and embed it into your website or product.
The tool will appear on your website and the customers can use it. However, there will never be any brand name identifying the creator.
The customers will believe that this tool was created by your own company.
It's understandable that you might be wondering why a live chat is necessary. You might wonder why you need a live-chat.
Here is a simple answer: 73% of customers prefer to communicate with a company via live chat. It's clear that this is not something to ignore.
5. White label social media marketing solution
When a company outsources all of the content and management platform, it is called white-labeled marketing. Your client will not know where the real solutions come from, as it is presented under your brand.
Apps that allow clients to maintain all of their social media profiles in one place are also available. You can choose a solution that is white-labeled based on the requirements you have.
Always-on means mobile-first
Travel marketers traditionally concentrated their efforts during peak seasons, with little coverage in slow times.
This approach doesn't make sense in a world that is mobile first.
Why? Travelers do not view travel this way.
Sojern has analyzed over eight billion signals of travel intention and found no typical path for purchase.
Our research shows that booking travel behavior differs from one person to another and even trip to trip. Booking a last-minute trip for business on an iPhone may be the same person who uses multiple devices to book a vacation with their family.
This means that digital marketing can't be turned on and off. The best way to convert and educate travelers is to do so at each stage in their journey to purchase or from the dream to the destination.
You can have a greater impact by responding in real-time while travelers are researching booking options. This is because you will actively engage with the traveler throughout the funnel.
Remember that people have a device with them all the time. You need to keep your customer relationships alive in today's highly competitive market by communicating with them regularly and not only at specific times.
Mobile Devices Change Booking Behavior
Travel booking behavior is also influenced by mobile technology.
In the US, 72% of all bookings are made via mobile within 48 hours of booking. Mobile devices offer more flexibility to travelers, leading them to make last-minute bookings.
The impulse purchase of travel is on the rise. Hotel rooms can be booked on the same day using mobile apps like HotelTonight.
There are apps like Flight Out or OneTravel "Fly Now" for last-minute flight bookings.
More consumers are likely to book last-minute flights and hotels as the use of these apps grows. This will create new marketing opportunities.
What Is Mobile First?
Engage a cross-functional senior leader to help transform your mobile strategy. For an organization to truly be mobile-first, it must work with other parts.
Suppose your team is implementing a mobile marketing strategy, for example. In that case, it will be necessary to create a seamless booking experience that spans native apps, mobile web, and desktop.
Mobile is a complex landscape. You need to invest significant resources and have a cross-functional approach to reach customers at any stage of the purchase process effectively.
Optimize customer experiences across touchpoints. From your front desk to mobile apps, ensure the customer experience is seamless.
Data shows that customers search and book travel on mobile but do so through the desktop or native apps. Your brand must be consistent and high quality, no matter how your customers discover you, whether online or offline, on a computer, tablet, or smartphone.
There is no such thing as an "average" tourist. It is a simple truth that travelers research their travel destination across multiple websites and devices before making a final decision.
They may research for months before booking a trip, or they might book it the same day.
The behavior of travelers varies greatly from one trip to the next. Sojern believes that marketing your business to "average" travelers will result in you missing a significant segment of potential clients.
The travel industry has a bright future. Do not be afraid of new technology, but embrace it!
Now you can get your brand's message in front of exactly whomever you want to influence at just the right moment to change their purchasing behavior.
Mobile presence is essential to maximize the impact of your brand, especially with 2.5 billion smartphone users worldwide.
You're losing out if you don't prioritize mobile in your marketing strategy. It's time to get started.
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Last word
Startups cannot enter the market with half-baked technologies. It takes time for technology to mature. This can damage customer perception of a new brand.
White-label solutions for travel are important because they offer a cost-effective and quick way to get into the travel market. They also provide a solution which can easily be customized. These solutions are a great way to get started.
