Contact us anytime to know more — Abhishek P., Founder & CFO CISIN
The Web Development Trends: An Introduction
The latest web development trends include the practices, technologies, and techniques influencing how websites, web applications, and other digital products are developed and designed.
The trends result from changing user demands, technology advancements and industry requirements.
Responsive design is a key aspect of modern web development, as it ensures websites can adapt automatically to various devices and sizes.
Users expect websites to be accessible on all devices, including smartphones and tablets.
A mobile-first approach to web designing is another trend.
Websites are first designed for small screens and then resized. The mobile-first approach acknowledges that mobile devices are increasingly dominant and emphasizes the mobile experience.
React, Angular and VueJS are modern web frameworks that have become popular because they streamline website development and improve performance.
The frameworks offer developers efficient tools to create dynamic web applications.
The trend of optimizing the speed and performance of websites is another important one. Performance optimization is crucial to a good user experience and to increase conversion rates.
Techniques like caching and code minification are used to improve a website's speed.
Web development trends are so critical for developers and company owners since they produce current, competitive, and user-centric websites.
Staying current with web development trends allows developers to use the best tools and techniques to meet users' expectations and achieve success within the digital world.
Web Development: The History Behind It
Since its inception, web development has evolved a lot. Web development has evolved with technology. The web development industry has evolved to adapt to changing user and business needs from the early days when static HTML sites were the norm to today's dynamic interactive applications.
Understanding the future of this industry and how we can continue to improve the web experiences we create.
The Early Web Development Stages from 1980 to 2006
At the beginning of the web, between the 1980s and 2006, the internet was still a new concept, and the websites were static and simple.
Text-based content was the main focus, along with basic HTML code. The websites were mostly used to share information, and interactivity was limited. Web development was still a niche area; developers relied on minimal tools and manual coding.
In the early 2000s, web technology and trends continued to progress, thanks to the introduction of CSS and JavaScript.
These technologies and trends allowed developers to build more interactive and complex websites. This period saw the emergence of server-side languages such as PHP and databases like MySQL.
The Potential Growth of Web Development From 2007 to Now
Around 2007, the possible growth phase of web development began and continues today. At this time, web development has undergone a radical change driven by user demand and technological advances.
Web 2.0 introduced interactive content and user-generated material, empowering users to participate in online spaces actively.
Social media sites like Facebook, Twitter and YouTube have revolutionized online interactions. This has led to an explosion in web applications.
CMSs like WordPress and Drupal have made the creation of websites more accessible. They allow non-technical people to create and maintain their websites.
Mobile devices and smartphones have revolutionized web development. Websites must now be mobile-friendly due to the increasing use of inception.
Responsive design was born, which allows websites to adapt to various screen resolutions. It also provides a better user experience.
Web development is set to advance as technology advances, with new features such as Progressive Web Apps and virtual/augmented reality.
Due to rapid web development evolution, developers must stay up to date with the latest web development tools and trends to create user-friendly sites that meet the ever-changing needs of users.
Want More Information About Our Services? Talk to Our Consultants!
5 Web Development Trends for 2023
Many web design trends are already in place. These trends will become even more common in the future, making adapting these best practices more important than ever.
Take a closer look.
1. Progressive Web Apps
PWAs are not new. However, the latest version will eventually replace all web applications. PWAs allow websites to load quickly and function offline on apps like Google Maps.
PWAs are used by companies like Uber, Pinterest and Twitter to improve the user experience. By 2023, more and more will adopt them.
By 2023, 58% of all international web traffic will be mobile, which doesn't include tablets. With the increasing use of mobile devices and tablets for online activities, it has never been so important to convert web applications to PWAs.
PWAs provide a unique user experience and offer other benefits, such as reducing website development costs. They also allow for seamless provider maintenance.
They also look like regular websites. PWAs will use HTML, CSS, JavaScript, React, WebAssembly or Angular in 2023.
AI Chatbots
AI chatbots in 2023 will be even more advanced to meet users' needs better. Bots can better match users' behavior using machine learning, information retrieval, and natural language processing techniques.
AI chatbots can help companies improve their customer service by enabling them to use voice and text chats. AI-enabled chatbots can gather data, respond to frequently asked questions and resolve other issues.
Customers can enjoy a smooth digital experience.
Many B2C companies are already using AI chatbots to serve their clients. Forbes reports that marketers used AI to increase by 190% from 2022 to 2023.
Many of these AI chatbots are now available on Facebook Messenger, Whatsapp and Skype instead of traditional chatbots. AI chatbots will continue to grow in popularity by 2023.
2. Rapid Mobile Pages
According to a report, almost 70% of online shoppers indicated that page speed influences their buying decision from an online retailer.
You should, therefore, not overlook the speed of your website. This is where mobile pages with accelerated loading come in.
Google launched the Accelerated Mobile Page (AMP) in 2023. It provides users of mobile devices with lightning-fast digital experiences.
Google's new AMP> could improve business metrics, providing seamless experiences for users and decreasing bounce rates. They could be just as crucial as conversion rates on websites. AMP is the world's most used mobile technology and continues growing.
It has been used by 35% of all websites, including the top 10,000, which use mobile technologies.
3. One-Page Application
Single-page web applications, or SPAs for short, are JavaScript web applications that load one HTML page into a browser.
They dynamically change the content without having to refresh the page. SPAs are widely used by the development community, Google, Facebook and Twitter. The overall performance of a site is improved because users don't have to load a new page.
SPAs require more work, but the effort could be worth it.
SPAs are not only cost-effective but also relatively simple to build, thanks to AngularJS, and they provide all the information users need on a single webpage without having to move around.
SPAs are a great solution for both site developers and visitors. We expect the SPA to trend in the coming years as online users demand faster, simpler apps.
4. Optimized Voice Search
Voice search, first introduced in 2011 by Google, is gaining popularity. Grand View Research's analysis shows that intelligent virtual assistants such as Alexa and Siri have experienced unprecedented growth.
Google reports that 27% of mobile users use voice searches. Microsoft's study shows that 72% have used digital assistants in the past six months.
More tech giants enter the market to meet the consumer's demand or create new products like Google Home, Apple HomePod and Amazon Echo.
Over half of American adults also own a smart-home device. Voice search will become even more important.
Voice searches are conducted by consumers not just on smart speakers but also via smartphones and IoT devices. Voice search results will appear more often and higher on the search engine result pages.
Businesses will aim to improve their voice search product and content strategies in 2023.
5. WordPress Development
WordPress CMS is used by over 40% of websites, and its presence in the web world demands our attention. WordPress is an open-source software platform that constantly adds new features to satisfy users' needs.
It's worthwhile to explore WordPress-specific trends in web development.
WordPress will be updated in many ways in 2023. A new navigation system will make it easier for users to navigate.
This rework addresses the current separation between the experiences of the template and the post editor. WordPress also offers new tools for designing your website.
Read More: What are web development services?
Other Web Development Trends you can Look at
Motion UI
Consumers today expect richer, more interactive digital experiences. They don't just want a faster, mobile-friendly experience.
Motion UI is popular for this reason. The Motion UI framework is a powerful front-end tool that allows developers to create mobile apps and websites with full responsiveness.
It also lets them use motions predefined in native applications. This framework allows you to make elements slide, bounce, or transition.
It also gets points for being compatible with any web technology and adding it anywhere. Motion UI is often used in the menu, header and footer.
This framework gained popularity in 2018 and is now more accessible due to SASS libraries. It will be one of the top web design trends for 2023.
Serverless Architecture
Serverless technology is the answer to this ongoing quest for technology that reduces system overloading and data loss.
The answer is serverless technology.
Cloud technology allows for the use of serverless architecture, which is based on cloud computing. This allows users to execute code without administration and virtually any application.
It is not necessary to manage or upgrade servers. Amazon, Google and Microsoft are leading companies that use and provide serverless architecture.
The serverless architecture market will be worth $36.84 Billion by 2022. This means we should expect more companies to enter the market after 2023.
More products, including IoT apps and chatbots, will use serverless functions for tasks such as downloading backup files, sending notifications and exporting objects.
Responsive Website Design
The importance of responsive design is now greater than ever. Mobile devices are responsible for 58% of all web traffic.
Nearly three-quarters of all global ecommerce is done on mobile devices. These stats show that a mobile-first approach is essential for web development.
Many developers use this method. What "mobile friendly" means changes constantly. It will mean, for example, using geolocation to provide highly customized experiences, using one-click orders on ecommerce applications, and including biometric authentication such as fingerprint scanning or speech recognition.
Implementing responsive design has multiple benefits. Your visitors will have a better user experience, and your brand's reputation will improve.
Dark Mode Standardization
Dark and low-light sites have become increasingly popular in recent years. Dark mode user interfaces will be available on websites and applications in 2023, according to studies that show 8 out of 10 people prefer dark mode.
Facebook and Twitter already offer this option. The apps allow the user to easily switch between two modes depending on their preference or the system setting.
It is important to master website personalization, as your visitors will expect an entirely customized experience. In 2023, and even beyond, the feature will be standard as more and more web developers implement it. This may become de facto the default mode for all applications.
Native Cybersecurity: Improved
Cybersecurity, which protects data, computers, and networks from abuse, will be one of the biggest concerns in 2023.
No matter how big or small a company is, it's vulnerable. Hackers scraped 700 million LinkedIn accounts in June 2023 to obtain personal data, such as full names, email addresses, and telephone numbers.
Cisin’s CDN service provider estimates that the number of DDoS attacks will nearly double each quarter by 2023.
This type of attack can cause hours of downtime and significant revenue loss. It also damages your reputation.
Website development is adapting to the alarming rise in cybercrime. This makes it easier for companies and customers to protect their data.
Multi-factor authentication is becoming more popular, such as Google Authenticator. Patch management and Security Operation Centers are also on the rise.
Non-traditional ways to enhance cybersecurity will continue to grow beyond the use of monitoring tools and analytics.
Danny Wajcman is the Co-Founder, COO and Founder of Lucky Orange, a heat mapping software and live chat company. We stresses the importance of both automation and human monitoring. "We believe that session recordings will help to identify security issues such as a DDoS or excessive bot traffic...Understanding your daily traffic patterns and following your visitor journeys regularly builds your abilities to recognize when something's not quite right."
Cloud Development and Deployment
Scalability is one of the biggest advantages of cloud-based deployment and development. The cloud-based infrastructure allows organizations to easily scale web applications for increased traffic and demand without upgrading expensive hardware.
The cost-savings associated with data centers and server setup are another benefit.
Collaboration and productivity are also enhanced by cloud-based deployment and development. The ability to share code, resources and more with others is available from anywhere.
Cloud-based platforms are widely used for web deployment and development. These include DigitalOcean AWS Azure and Google Cloud Platform. These platforms offer a variety of tools and services for developing and deploying web applications, such as storage, databases and serverless computing.
JavaScript Frameworks
JavaScript frameworks such as React, Angular and Vue.js are still popular with developers. They provide a set of powerful tools to build complex interactive web apps.
They make it simple to manage application states and navigate and route. They are, therefore, often used for building single-page web applications and other dynamic applications.
Mobile-First Development
You must change your strategy if you believe a mobile-first approach is useless. The user experience is the key to retaining customers.
Think with Google reports that 74% of customers will likely return to your site if you optimize it for mobile.
The mobile phone has revolutionized the way we live our lives. Mobile phones are now more important than ever. We use them to learn, shop, consume media or order food.
Planning and understanding how web technology will work on desktops and mobile devices is important. This makes it more adaptable for users.
This is a good indication of why mobile-first web development will be the future trend. It's also number one in the top 34 trends 2023 that all developers and businesses must adopt.
Testing mobile websites on different platforms and devices is also challenging with our vast number of devices. Developing a testing strategy to provide a consistent user experience on all devices is important.
Dark Mode User Experience
The dark mode has become a popular web design trend that is not going anywhere. A dark theme makes the internet more enjoyable for users, regardless of their device.
It is easier for the eyes to access dark-mode sites on mobile. Dark-themed sites require less brightness in low light, reducing battery usage. Dark-themed UI is stylish and reduces eye strain.
Dark mode will become a popular upgrade in web design trends for 2023, thanks to tech giants such as Facebook, Twitter and Google.
Push Notifications
Push notifications appear when a user is not using an app or visiting a website. This is a crucial component of Progressive Web Apps.
These notifications are a fast way to communicate with customers and keep them informed about special offers, new messages, or other information. They can be tailored and directed to certain users to improve efficiency and encourage user retention.
For example, A shopping site can send users push notifications reminding them of the products in their basket or advertising specials on items they've seen but not yet purchased.
One of the most popular trends in web development is push notifications. They give marketing professionals a way to increase conversion rates for many categories and sectors.
User Experience with Augmented Reality and Virtual Reality
The web development industry has changed dramatically with the introduction of augmented reality and virtuality in websites.
Virtual and augmented reality provide businesses with unique ways to engage their customers. The aim is to enhance users' experience by providing an interactive and immersive experience.
Mixed Reality Market research shows that the AR/VR industry is expected to grow by over $9.982 Billion by 2024. VR devices such as Oculus or Google Cardboard allow industries like retail, tourism or architecture to show users how their service or product will appear in reality.
WebAR allows you to enjoy augmented and virtual reality on your web browser. It has some limitations, such as cross-browser compatibility and performance.
These will evolve. It's about providing unique user experiences. This is why augmented reality will continue to grow in popularity.
The "Motion UI" term describes animations, dynamic elements, and website transitions that enhance user interaction.
Developers can enhance a website's interactivity with Motion UI by adding smooth animations and dynamic elements such as hovers, backgrounds and scrolling. This allows for a more responsive website design.
Users will find it easier to navigate and enjoy using the website. The user can also bring essential elements, such as CTAs, to the forefront.
Developers can set page hierarchy and content with Motion UI to prevent being distracted by gradients or other heavy elements. This allows the user to have a great browsing experience. Motion UI also improves your app's ranking in search engine results.
Motion UI simplifies the UI creation process and is a modern web development trend gaining popularity.
Want More Information About Our Services? Talk to Our Consultants!
Conclusion
In 2023, web development will be dominated by responsive design, serverless technology, voice search optimization, standardization of dark modes, and an increased emphasis on cybersecurity.
WordPress is also expected to gain popularity and evolve as an open-source, versatile, and user-friendly platform for building websites.
Other trends expected to gain popularity in 2023 include the Progressive Web App, Artificial Intelligence and Headless CMS.
These developments will improve web app and website user experience, accessibility, and performance, making them more engaging and secure.
