The entire technology industry is continually making more investment in different innovative web technologies and solutions. In this regard, PWAs are becoming highly prevalent with progressive web app development services leveraging the benefits. At present, the PWAs are completely supported by Chrome as well as Opera while Microsoft Edge, Firefox, and iOS are making huge progress in offering greater support for the PWAs. So, this growing support for the PWAs is actually driven by demands from various leading brands that seek to take complete advantage of their capabilities.
Also, Twitter has recently invested quite heavily in makings its entire site a responsive PWA in order to create a swifter user experience with quite an enhanced interface, which adds it to like of Pinterest, Facebook and much more which utilizes PWAs. In the same fashion, news outlets like The Washington Post, BBC and Forbes have also launched their own PWAs in order to distribute their entire content more seamlessly across their consumers and different types of devices from the smartphones to desktops.
The PWA landscape is also rapidly changing the entire e-commerce market, and big businesses like Flipkart, Twitter, Pinterest and much more have launched their own PWAs in recent times. So, why these top brands are making a switch towards this particular technology and reaching out to different PWA development services? Let’s have a look.
Progressive Web Apps
Essentially, PWA or progressive web app stands for an application which you install on your own system. It utilizes the cached data from your own past interactions to allow it to operate offline or without any internet connection. It is a website which functions similar to the native app. It also has all of the functionalities of native apps and manages to deliver the website’s usability. PWAs are essentially intended to address a wide range of problems which range from total lack of connectivity or inadequate networks to the entire data obstruction. They are best suited for custom mobile application development.
As per Google, the PWA’s are the web experiences which are:
- Reliability- It loads instantly and never ever shows a website to be actually down even during unpredictable network scenarios or conditions.
- Faster- It responds easily to different user interactions, with seamless and smooth animations without any sudden scrolling.
- Engagement- It feels and behaves like a normal app which has an intuitive user experience.
The PWAs utilize the latest technologies in order to blend the best of both mobile and online applications. Progressive web app development is rapidly becoming a new norm for the coming future. For the businesses that are trying to optimize the entire user experiences, the PWAs actually fit right in the different requirements in terms of features, budget, development time and much more. A cross platform app development company can utilize these features to attract new clients.
Also, PWAs provide an enhanced and improved user experience through progressive enhancement. Even the robust PWA solutions are quite useful in accelerating the overall technological capabilities, and empower the different companies along with adding the right balance to their business.
Ever since the advent of PWAs, different businesses have duly leveraged the actual power of this platform to reach and extend to a new market and also improve user experience. Progressive web apps are quite simple to develop, as well as test and maintain post app development.
How are Companies using PWAs to Connect with their Users?
Essentially, the cross-browser compatibility, ease of access as well as faster page load times assist the companies to render an enhanced user experience which impresses the consumers and get them readily hooked.
Increasing Consumer Expectations
Most of the customers have little to no tolerance for the brands which have poor digital experiences. Owing to the multiple choices at their own disposal, the consumers can move easily to another brand in case they have an underwhelming experience. Also, when Starbucks and Pinterest launched its own PWAs, they actually saw a noticeable increment in their interaction metrics. Both saw a rise in mobile interaction with faster page loads and better web-based order management.
Appeal like Native
The PWAs offer adaptive and consistent interface across different devices. It basically loads like any of the standard websites but has different advanced native mobile application features, that include the ability to add one touch to the given device home screens, easily operate offline and allow various push notifications. Also, they offer website benefits like search engine discoverability along with the ability to be readily available from all of the modern and latest browsers. Even they can appear in the Google Play Store as well as the App Store alongside different native mobile applications.
Streamline coding offering reduced expense and resources
Progressive Web Apps only require one code base to offer website as well as a mobile app like experience across different devices along with browsers, that actually implies it just requires one team, one test approach, one software platform and one given digital product roadmap in order to plan, design, develop as well manage both the website as well as mobile app-like experience. It not only reduces the cost of entire product design and development along with maintenance but also saves money for the businesses by means of allowing for faster delivery of latest features as well as bug fixes. This reduces the workload of a PWA development company.
Different innovative brands actually understand that the technology is evolving at a rapid pace and they have to implement different forward-looking technologies in order to avoid any rapid cycles of design, strategy, production as well as re-construction of their digital solutions. PWAs are essentially versatile and continuously change to actually meet the latest functionality requirements. In case you are rewriting any legacy website or any of then native mobile app as a PWA, it will certainly work for years to come as per expectation. Also, they are built for transition which ensures that the businesses should avoid investing in single one-off websites as well as mobile apps which will eventually need redesigns in order to meet the rapidly increasing demands as well as technologies from their audience.
Brand utilizing PWA
This multinational media company has turned to PWAs for their latest mobile experience to improve the loading times for their own readers. It used to take longer time to load initially. The latest website grounded in this progressive web application technology is capable of loading in a fraction of a second. Due to this, it has seen a substantial increase in sessions as well as an increase in engagement.
This largest e-commerce website of India adopted the mobile-only strategy in early 2015. Once shutting down their own mobile site and focusing simply on their native app, this company wasn’t actually seeing the desired outcomes. Hence they decided to combine their entire web presence as well as a native app into a progressive web app in order to allow prospective and current customers to have instant access to the store.
In comparison to previous mobile presence, it has managed to tripe the time-on-site with their PWA. Now, the users are spending more time on Flipkart Lite compared to its predecessor. It has generated higher re-engagement rate among its first-time visitors as well as more conversion rate owing to the “Add to Homescreen” icons as customers have instant access to this store whenever they want.
Leading travel company of India, MakeMyTrip, has millions of monthly visits. By adding PWA along with major changes in the website like improvement in their conversion rate is multiple times, along with the loading time of the page substantially increased as well as increased shopper sessions.
Twitter wanted their entire mobile web to be quite faster as well as more attractive. After adding PWA, it launched TwitterLite that became the fastest as well as the easiest way to utilize Twitter. Due to lower data consumption, it provides benefits like reduced bounce rate, more page per session and increased Tweets.
The largest marketplace for buyers, supplier and manufacturers of the world, Alibab.com is currently the biggest e-commerce platform which adopted PWA recently and saw a significant increase in the overall interaction rate as well as higher conversion rate.
PWAs offer a lot in coming future with different features like lightweight functionality, ease of usage as well as lesser demand of users to deter the users from seeking any other alternative technology. However, no solution actually guarantees a complete success, and PWA doesn’t commit so. But, the deep research of the users, traffic along with their referring sources, it becomes quite easier to pin down what the PWA needs are, in present times as well as beyond.
Different case studies discussed above have helped a lot of the businesses to realize the actual power of less demanding but at the same time, highly scalable alternative to the traditional mobile apps. It is expected that business owners now will understand the requirement for gearing up with the different future-ready concepts as well as their capability to easily handle rising demands too and hire mobile application development company.