Chatbots have now become an inseparable part of every aspect and industry of the technological world.
Users can talk and interact with them which has proved to be very beneficial for solving frequent queries. As far as using chatbots in real estate is concerned, they have brought a revolution in buying, renting and selling properties throughout the world. Real estate app development company has changed the picture of dealing with properties drastically. They have turned long static forms into an interactive experience which is very attractive.
The chatbot can be considered as an application of AI. They started to boom back in the year 2016, when tech players like Facebook, Microsoft, and Google started launching their own chatbots and other bot platforms. This brought a huge change is the technology industry and people were curious about making similar “AI engines” in various platforms.
In the field of real estate, chatbots are extremely beneficial because they provide assistance to both ends when it comes to saving time, money and other additional resources. There are plenty of reasons why real estate agents or firms need a real estate chatbot which has made the job easier. Some of them have been explained below:
1. Real-time inquiry
Whenever a user started surfing a particular real estate website, they can immediately get answers to all their questions and queries with the help of chatbots. Users are not needed to wait for assistance from a human agent for their confusion and queries about properties they are interested in buying or renting or properties they want to list for sale or rent.
A real-time inquiry system by chatbots can save much time as compared to the assistance of human agents. More complex questions can get transferred to agents in case of emergency. Custom android application development companies work accordingly with interactive interfaces to make the apps understandable to all.
2. 24*7 availability
Real estate agents have time limitations for various events and activities such as meeting deadlines, shift timings, etc. Thus, it becomes almost impossible for the agents to remain available online to the user at any time of the day or any day of the week. By using chatbots in real estate will enable the company to provide assistance round the clock, 365 days a year irrespective of festivals or any other events.
The queries of customers can be addressed by chatbots outside office hours which prevents the companies to lose their potential customers for any time or date related reason.
Every customer has his/her own preferences. No customer has the same taste in the apartment or property type. Chatbots in real estate come into function in these kinds of cases. They provide the customer exactly the kind of property they are looking for by providing information that too in a very interactive manner.
This is just the opposite of those conventional methods in which users have to fill lengthy forms in order to find out what kind of property they wanted. This feature helps to keep the user engaged till the end.
4. Engaging quality
A few years ago before the evolution of chatbots, real estate agents used to distribute physical copies of forms to people to know about the type of property they are interested in. But, most of the forms went unused. The reason being long lengths and absolutely no engagement. After this, online forms came into place which was better than offline ones but required a huge amount of input data from the customer’s side.
Also, forms are less interactive and also less effective in gaining the attention of the customers. Even if a customer fills up a form, he/she has to wait for the information he/she is looking for, which is a major drawback of forms. In contrast to these, chatbots in real estate, customers can get instant answers on a real-time basis with the system gathering customers’ preferences at the same time.
5. Time efficiency and management
Chatbots have all the time a customer can need to clear out his/her queries. Also, human agents can save a huge amount of time by avoiding fruitless queries. The real estate agents can deal with much narrow, filtered as well as a pre-qualified lead base which will eventually save time as well as the effort of the whole team.
One of the major advantages of chatbots is that they work from scratch and interact with each potential customer in a personalized manner, and then save all the relevant information to a database.
6. Automation of follow-up processes
There are plenty of things to be followed up in a real estate business on people who are expected to be potential customers. Chatbots can be used easily to follow up on the customers via medium chosen by them.
Chatbots can keep track of how each customer wants to be contacted which includes text message, email newsletter or direct call with the realtor. Also, text message or email can be sent automatically at regular time intervals to the registered users through chatbots. This will automate the whole system of marketing and save a lot of effort and time as well.
7. Interaction history
Interacting through chatbots is much more accountable as compared to human agents. The reason being they can store each and every reply of every customer they interacted with. Chatbots keep a record of all the conversations and store the relevant information in the database. In this way, identification of trends can also be done between customer and bot interactions.
8. Schedule Property Viewings
Once the deal gets a pace, the chatbot can schedule a property tour which will eventually help in introducing the property to the client as well as the real estate agent. At this point, agents take the lead and proceed further.
Real estate development solutions have changed the face of this business and have successfully made it more interactive, transparent and accountable for introducing these interesting features in the app.
Mobile application development company is also working towards making it a cross-platform app with many additional facilities like multiple language selection, region selection, direct database entry, etc to take it to new heights.