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Mobile applications can provide real utility in business and personal productivity environments, and understanding mobile app development trends is one of the keys to their success.
Let's examine them together as an essential starting point and discuss which might benefit your organization as we go along.
Key Mobile App Development Market Insights
Research estimates the global mobile app market to have an estimated value of $187.58 billion as of 2023. It projects it to grow at an annual compound compound growth rate of 13.4% from 2023-2030.
According to one factor fuelling mobile app usage growth includes increasing Internet accessibility into previously inaccessible areas. In contrast, artificial intelligence-powered apps remain popular with customers.
Gaming, retail/e-commerce, health/fitness/music, and social networks remain popular applications on mobile. Entertainment applications also play an essential part in mobile app usage - Netflix, Spotify, YouTube, and TikTok all deliver streaming media services with advanced ML algorithms learning user preferences to suggest content tailored specifically for them.
Now that we understand the significance and current state of mobile app development let's discuss new trends that benefit businesses through mobile app development.
Provide Immersive Experiences with Augmented Reality
Google began exploring immersive mobile experiences through virtual reality using its Cards and Daydream products several years ago, which would sometimes revolutionize smartphone experiences with virtual reality.
Unfortunately, due to hardware restrictions, this vision never fully materialized; nevertheless, the goal of providing immersive user experiences lives on through more accessible technologies like AR - with developers having access to more powerful tools than ever before in 2023, allowing them to go far beyond "catching Pokemon."
Augmented Reality for Mobile
AR offers numerous advantages when used on mobile devices. First and foremost, smartphones provide the ideal medium for sharing immersive experiences with audiences without cumbersome and expensive headsets weighing down your pockets.
Secondarily, AR apps can increase user engagement through more lifelike and interactive elements. At the same time, Augmented Reality technology also has potential applications outside consumer settings as it offers practical solutions for business environments.
AR is an invaluable solution in navigation. By projecting virtual guides onto physical space with their smartphone and using AR navigation to find their destination easily and swiftly - whether inside a building or outdoors.
Furthermore, this type of solution may even work both indoors and out.
Augmented reality (AR) mobile app development trends include creating three-dimensional objects from subjects in real-world environments and using user locations to enhance AR experiences.
Although AR may pose technical difficulties when getting user locations, artificial intelligence has enabled improved detection systems like Apple ARKit Location Anchors, which match camera data with Look Around database images (like Google Street View) for accurate location identification, allowing more realistic AR experiences than GPS alone.
Further Beyond: The Metaverse
Augmented reality can make the metaverse more accessible to a broader public audience. While companies like Meta are currently focused on producing bulky virtual reality headsets for mass consumption to expand the metaverse, mobile augmented reality may offer more effective and accessible ways forward in certain instances.
Hololoot, a Swiss startup that allows users to interact with 3D objects through AR with NFTs attached, allows users to blend virtual objects seamlessly with real life for enhanced experiences that help facilitate the transition between reality and the web.
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Improve Security with Advanced Features
With cyber-attacks becoming increasingly frequent and damaging, mobile security becomes a more crucial concern. This has become an imperative priority thanks to new technological solutions available today.
Biometrics:
Modern smartphones stand out for their advanced biometrics technologies. Nearly all modern phones employ standard fingerprint, face, voice, and iris recognition technologies; some even support whole-hand or whole- iris scans.
These features can go far beyond protecting the device itself; they can also help secure mobile applications and authenticate access to external systems when entering secure spaces at businesses such as vaults.
Users could even use biometric technology on their phones as authentication when trying to enter secure rooms/safes on-premise.
However, biometrics don't protect you 100% of the time; attackers also have ways of exploiting biometric systems.
Various spoofing techniques exist for various biometrics; to minimize successful spoofing attempts, developers may require multiple biometric verification processes (for instance, fingerprint and face scan verification for opening safes or accessing important data) before permitting access. Also, there may be various anti-spoofing measures implemented so they detect liveness.
Other Security Considerations:
There are other factors to consider when creating mobile applications with security in mind. Still, masking sensitive information where possible should always be the top priority to prevent password theft as well as theft by other apps that access your screen.
Mobile developers may even opt to set it so the content of an application cannot be seen when switching apps using an application switcher, and IPC (inter-process communication) protocols and anti-tampering technologies help deter hackers from intercepting, altering, and abusing features within apps to gain access to data stored therein.
Increase User Engagement with Beacon Technology
Mobile applications provide many distinct advantages over their counterparts because they're always on hand. Using software anywhere is unquestionably useful, but its potential becomes even greater when used for marketing and engagement.
Bluetooth Low Energy beacons can send data like advertisements or notifications directly from devices powered by BLE to smartphones, creating unique location-based experiences for users, like providing coupons when nearby products.
Beacons and mobile applications also present an opportunity for shopping personalization. By tailoring offers and suggestions to individual customer's needs and wants, beacons can assist in meeting them effectively within stores.
Furthermore, understanding consumers' past behavior helps determine which offer may work most efficiently when visiting certain store sections.
Beacons make this possible by collecting data. By placing beacons strategically around stores, beacons allow retailers to monitor shoppers as they browse in range of their beacons; stores can track each shopper's journey within range; in larger scale shopping situations, they can even record heatmaps of which parts of their stores receive the most footfall.
Other businesses can leverage beacon technology for marketing and engagement notifications - for instance; ridesharing businesses can utilize beacon-mounted vehicles to send helpful reminders directly to riders in their notifications.
Expand Functionality with Mobile Payments
Money exchange occurs through various mechanisms today, but one of the easiest is near-field communication (NFC) or mobile payments using NFC technology.
NFC payments provide secure transactions that can be processed simply by hovering an unlocked phone near an NFC-compliant payment terminal - something with many advantages:
- Mobile payments are convenient.
- NFC payments are secure.
- It's fast.
Peerbits estimates that NFC payments will total USD 39.8 billion by 2026, creating an incentive for businesses to upgrade to NFC-compatible terminals as this form of payment becomes ever more prevalent - particularly Walmart, which recently came under scrutiny for refusing mobile payments other than through their app payments system.
Apple recently included its Tap to Pay feature into iOS 16, which enables payment apps to directly accept payments from contactless credit and debit cards, Apple Watches, smartphones with digital wallets, or any other source without needing an expensive terminal installation; all they require is their smartphone to accept electronic payments.
This made accepting electronic payments possible for small businesses without installing costly terminals - simply by accepting them directly on smartphones.
Mobile payments don't just include NFC. Consumers can send funds directly via Zelle, Cash App, and Venmo direct payment apps - some even free of fees like Zelle.
Supporting such forms of mobile payment could make retailers and other businesses more accessible to customers.
Mobile crypto payments have gained increasing attention as more businesses embrace cryptocurrency. Binance Pay enables cross-border contactless cryptocurrency payments through their marketplace platform; businesses can connect their goods or services to this payment method and begin accepting cryptocurrency as payments for goods or services offered.
Boost Efficiency with Mobile Apps That Don't Require Installation
Two new technologies on Android and iOS are revolutionizing how mobile applications work: Google Play Instant and Apple App Clips, respectively.
Both features allow users to try a limited portion of an application for either of two purposes: either as part of their regular usage patterns or simply out of curiosity.
- To test out the application before installing the full version.
- Only use a specific part of an application needed to save space on the device.
Utilizing smaller apps with immediate accessibility is also one way of lowering the barrier to using an app and increasing overall install rates.
An app download can turn away potential customers for online retailers such as real estate listings; by making their storefront more immediately accessible, users will more often add items directly into their shopping cart, which means more conversions can occur.
Not only can these features make apps faster for users, they help save device space as well. Incorporating lower-end phones or those nearing capacity increases the accessibility of applications for these mobile features.
It makes applications more available to people using low-end smartphones or devices with limited storage capacities.
Engage Better with Superapps
Businesses face the constant challenge of engaging users more, and increasing the time users spend with their services is always an issue.
Shopping malls provide one such solution by incorporating food, beverage, banking services, beauty care offerings, and movie theaters within them; similarly, businesses are turning towards super apps as another means to offer multiple services from one point for their users to access at any one time.
One of the more notable super apps to employ this model is WeChat, best known as a messaging app; however, its functionality extends far beyond just communication, such as dating services, money transfers, financing features, and gaming options.
Other notable applications like Facebook, Snapchat, and Microsoft Start also boast numerous additional functions beyond their primary goal.
Enhance Scalability with Cloud Computing
Mobile devices are generally less powerful than their desktop or laptop counterparts, which presents mobile app developers with an additional challenge when creating applications optimized for less powerful hardware - often leading to compromises due to different specs among Android devices ranging from high-end models down to entry-level products.
Cloud computing makes it possible for mobile devices to leverage powerful hardware remotely. Here are a few advantages of mobile cloud computing:
- Offloading processing power to the cloud reduces smartphone power consumption.
- Less mobile device storage is used with cloud computing.
- Scalability is enhanced greatly.
One of the key advantages is scalability: updating a cloud backend without updating mobile applications can allow for less bandwidth usage while scaling it up at any time according to business needs, or end-user demands may go unnoticed by end users.
Mobile cloud computing can be applied across various fields like social media, fintech, and healthcare - each one requires large volumes of data for optimal functioning; social media apps, in particular, require extensive image and video storage capacity - so cloud computing makes an excellent solution to handle such massive quantities of information efficiently before pushing out an easily digestible format onto mobile devices for reading purposes.
Build Smarter Apps with Artificial Intelligence and Machine Learning
Mobile app developers now have another useful asset: artificial intelligence. According to Mordor Intelligence's estimates, artificial intelligence in mobile markets had an estimated market value of USD 2.14 billion in 2023.
It will reach USD 9.68 billion by 2027 - giving developers plenty of opportunity to use AI for mobile apps. Here are just a few ways that AI could be leveraged within mobile apps:
- Data analysis and learning.
- Supporting backend roles (image recognition, facial recognition, etc.)
- Automatization of tasks (AI virtual assistants).
- Conversational features (natural language processing).
Machine learning excels at handling large volumes of data. Users could utilize AI directly for such functions as financial data analysis or to offer suggestions to them directly.
At the same time, it also plays an integral role in learning from user behavior. It allows businesses to automatically suggest products and features relevant to consumers based on past behavior patterns.
Users often take advantage of AI's backend role by taking advantage of its enhanced capabilities for more renowned features, like image and facial recognition, etc.
AI technology powers these functions, which can then be embedded into basic apps, like camera apps that autofocus on someone's face.
Read More: Mobile App Development: What to Expect in 2023 and Beyond?
Create a Larger Ecosystem with the Internet of Things (IoT)
Mobile app development benefits immensely from Internet of Things (IoT) technologies, particularly IoT networks that connect computers to achieve goals for businesses and consumers alike.
A mobile application integrated with these IoT networks could give users vital insights about the system and each component.
Manufacturing businesses may use IoT-enabled mobile apps to give engineers real-time information on machine statuses and predictive maintenance schedules.
In contrast, retail businesses can utilize mobile IoT to track products with beacons, monitor store foot traffic analysis, and anticipate peak demand periods.
Smartphones also promise as potential networks rather than accessing information via an established computer system.
Many mobile devices may share computing power and sensors for tracking lost Bluetooth devices.
Mobile App Development: Monolithic vs Microservice Approaches
Recently, software development practices have evolved from monolithic applications to microservices. Traditional programming entailed writing code and features within one project or service and then downloading as one single app by users; all parts were self-contained within each project when downloaded by them.
With microservices, however, users now receive all parts of an entire project in separate downloads from multiple providers simultaneously.
But one more innovative programming strategy is dividing projects up into microservices. Instead of keeping all their eggs in one basket, programmers break their project down into individual parts that work with one another simultaneously - meaning different teams can focus on developing each microservice individually, bugs can more quickly be identified and fixed within each piece, and so building multifunctional super apps such as Facebook can become much simpler during development.
Of course, our approach to any given project depends entirely on its needs. Therefore, we carefully study a mobile app RPF before suggesting an approach that meets their specifications best.
Future Innovations in Mobile App Development
With time comes mobile technologies that only get smarter and more advanced. Mobile app development is highly responsive to innovation; consumers expect new technologies with useful applications that they can access easily.
This explains why cutting-edge AI, beacons, IoT, NFC, and blockchain integration into app development is so seamless - business leaders must follow innovation trends to succeed.
Maintain mobile accessibility testing as part of the development process to make sure that the app can accommodate people with disabilities as well as meet current legislation norms.
Consulting experts is especially beneficial here as this could result in solutions that lead to product success. With years of expertise in mobile application development, can turn your vision into reality. Give us a call now so that we can discuss how together we can achieve your objectives.
How Mobile App Innovations Have Been Reinforced
Mobile applications Development has been at the heart of technology's ever-evolving landscape since their first appearance, revolutionizing how we interact with the digital world.
Through technological innovations enhancing hardware and software capabilities, innovations for mobile apps continue to surface - shaping industries, businesses, and individual lives. This article delves into how mobile app innovations have evolved further over time, as well as their effects.
Evolving Hardware Capabilities:
One of the key drivers behind mobile app innovations has been an unprecedented surge in hardware capabilities. Modern smartphones boast powerful processors, high-resolution displays, advanced sensors, and enhanced connectivity options, allowing developers to develop increasingly complex and feature-rich apps.
For example, augmented and virtual reality (AR/VR) apps use this processing power and sensor data for immersive experiences. At the same time, improved battery life and storage capacities enable more complex data-intensive apps to exist on smartphones.
Artificial Intelligence and Machine Learning Integration:
Integrating artificial intelligence (AI) and machine learning (ML) technologies into mobile apps has proven transformative.
With AI/ML at our fingertips, apps now deliver personalized experiences, predictive analytics, improved user interactions, and personalized support - such as chatbots for customer support or personalized recommendations by machine learning algorithms - while strengthening mobile AI/ML has led to virtual assistants, language translation tools and image recognition applications, making our lives simpler and more efficient than ever.
IoT Integration:
The Internet of Things (IoT) has enabled various mobile applications that control various smart devices ranging from thermostats and doorbells to wearable fitness trackers, from thermostats and doorbells to wearable fitness trackers.
Furthermore, these mobile applications serve as central hubs that help manage, monitor, and oversee these interconnected devices - leading to smart homes and cities, which promote energy efficiency while increasing convenience in our daily lives.
Enhance User Experience:
Mobile app innovations have been driven forward by an emphasis on improving the user experiences they offer. User interface (UI) and user experience design (UXD) have become integral parts of app creation; innovative features like gesture-based navigation, dark mode, and customizable user interfaces have revolutionized how we interact with apps.
In contrast, design principles like material and flat design have made apps more visually pleasing and user-friendly.
Security and Privacy Measures:
Mobile app innovations have also strengthened security in response to growing cybersecurity threats and privacy issues.
Developers have implemented robust encryption methods, biometric authentication methods, and data protection features to secure user information. At the same time, app stores have become stricter with review/approval procedures, further reinforcing mobile security/privacy measures.
Cross-Platform Development:
Thanks to cross-platform app development tools, developers have made it simpler than ever for them to develop applications that work smoothly across various operating systems, such as iOS and Android.
This approach has speeded up app creation while cutting costs associated with reaching wider audiences; popular cross-platform frameworks like Flutter and React Native have played an instrumental role.
Health and Wellness Apps:
Mobile app developers have made great strides forward with innovations for health and wellness apps that enable users to track fitness, diet, and mental health issues and receive virtual medical consultations.
Particularly during the COVID-19 pandemic outbreak, Telemedicine apps were rapidly developed - providing more accessible healthcare services at less expense and convenience for its users.
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Conclusion
Various factors have propelled mobile app innovations, including advanced hardware capabilities, AI/ML integrations, IoT connectivity issues, enhanced user experiences, stronger security measures, cross-platform development practices, and the increasing popularity of health/wellness applications.
As technology develops further, so does its potential for mobile app innovation - promising even further significant advancements.
