20 Possible Reasons For Why Your Search Traffic & Ranking Might Be Dropping

06 Nov

Every business I know of wants to increase sales and earn more income.

In today's technical and online environment, the only way to become successful is to get a steady stream of traffic to your website.

Because Google is a significant source of trafficrank high in the search results is crucial.

You will need to set up your website properly to bring in qualified prospects that can subsequently be converted to paying customers.

If you rank better in organic search, then you need to find more website traffic from search engine


But whenever your site experiences a significant drop in search rankings, you may get rid of traffic, company, and earnings.

There are many causes of abrupt drops in web site traffic.

Being able to diagnose and determine the motives will determine whether your business suffers what might be a disaster or you receive your web traffic back on the right track.

1. You're Tracking the Erroneous Rankings

When your website has been online for several years, you might have used keywords which are no longer applicable or are outdated.

Consider your searching behaviour. Have you ever tried to use fancy or much more sophisticated language to find the answer to your query in a search query only to get frustrated because you don't get the desired results?

Lots of people will search different variants of the identical query and still be unable to locate an answer or solution to their problem.

Subsequently, as a last resort, they just type their difficulty in very straightforward or more natural terminology and up pops their own response in the top search results.

The search engines also picked up with this phenomenon in recent years. Rather than relying on just a couple of key terms, complete paragraphs with terminology that is more natural would be how search engines are rank sites.

Look at your key words and keyword phrases. If you are using more or old generic keywords and phrases, then you're monitoring the erroneous ranks and will need to update your strategy.

2. Lost Links

Another reason why your website rank might have fallen is that you have dropped links.

Assess your website for lost links over the last 90 days, with a tool such as Majestic or even Ahrefs.

CognitiveSEO also supplies a free backlink checker tool which can produce near real-time information at which you could analyze your hyperlinks profile.

If you realize you have lost a lot of links, this might be the main reason for your fall in rankings. You Will Have to delve deeper into further details about lost links such as:

  • Is your hyperlink drop sitewide?
  • Have you been links located on the same pages of your website where you have seen a drop in positions?
  • Has there ever been a drop in inbound links into your own pages that have dropped their rank?
  • Can you see dropped links to pages on your site that connect other pages that have lower rankings?

If inbound links to your website are lost or broken, you'll have to determine exactly where those links are coming from and why they are not broken . You may either remove, replace, or keep them.

Each link Ought to Be checked individually to Ascertain your next actions:

  • When the links were removed intentionally, it may signify that they weren't natural hyperlinks and could, even if they were not already, be penalized from Google. Permit these links go.
  • Occasionally links break or alter during a site update. In these cases, you might have a chance of forcing the site owner to animate them.
  • In the event the inner links were replaced with fresh links to a different source, then you have the option to link to the new origin, also.
  • You can always replace the old links with fresh ones which work.

To stop lost hyperlinks affecting your rankings in the future, it is worth the effort to put money into connection tracking software or applications to actively track lost links. This way you can be proactive and take corrective measures before you lose your rankings.

3. Broken Redirects

If you are launching a new site, migrating to a different server, or perform some structural changes to your site, unless you've got a proper 301 redirect strategy in place, you are very likely to find a drop in your rankings.

When using a 301-redirect, you should make certain XML sitemaps, canonical tags, and hyperlinks are also upgraded.

A 301 redirect is akin to a change of address notice for the internet. This notice tells search engines a page, several pages, or your complete website has been moved. You're requesting that your website visitors are delivered to your new address and not your old one.

If done properly, you won't lose your positions, nor will you get penalized for duplicate content because search engines are communicating both your new and old internet address.

4. Manual Actions

If you find an abrupt and significant drop in your website rankings, it might imply that Google is penalizing your site. Manual activities are ones which are employed by means of an employee instead of the result of algorithmic upgrades.

If your site continues to rank on different search engines such as Yahoo or even Bing, this can be an almost sure sign that you are afflicted by a Google penalty.

If your punishment is automatic or manual, you are going to want to repair the issue and receive the penalty removed.

The best way place to start is to look at notifications from within your Google Hunt Console account.

Search for warnings in the messages menu and the Manual Actions Section. Here you'll find listed in a report instances in which a Google employee has discovered that certain pages of your site are not in compliance with their guidelines. You will have the ability to locate tips and information on the best way best to fix the issues.

5. Algorithm Changes

Google is always on the lookout for ways to enhance results and strategies by making algorithm changes.

Many websites have been hurt by these modifications and endured from lower website ranks.

To prevent being blindsided from Google's updates, utilize an effective cross-channel marketing and traffic strategy which includes social networking and other marketing channels.

6. Natural Changes in Google

There are instances when you might see a drop on your search engine positions which aren't a consequence of anything directly associated with your site.

Google has often made adjustments to the sort of results based on user behavior.

By way of example, if there's a sudden increase in search for a particular topic, Google can bring up newer results and push the more inactive content down. If your content falls into the second category, you will see a reduction on your own ranking.

7. Geolocation Discrepancies

Your positions will differ depending on the location where the research was made. If you check your rankings in a single geographic area, you'll have to check them in a lot of other regions to acquire a more exact and more precise understanding of your positions.

By way of example, if you rank for a specific keyword or phrase in the upper 30, 67 percent of the time that your rank won't be the same over other locations.

Perhaps you have noticed that the outcomes you get for a specific search could be completely different from another person doing the exact same search?

Furthermore, if you hunt while logged into your Google account and then repeat the hunt after logging out, you will get different outcomes.

The reason for this is that Google will look at and take into account websites you've previously visited, where you're situated, as well as the device you're using prior to bringing in your search results.

8. Competition from Other Websites

It is likely that you're doing everything right but still lose traffic and see a dip in your own rankings. One reason for this could be that your competitors is doing a better job.

Keep an eye on your competitors by analyzing and monitoring their social media activity, link building techniques, and content marketing.

You are able to use tools such as Wayback Machine or Versionista to see exactly what changes your competitors have made.

Once you understand what your competitors has achieved to outrank you, then make some of the exact modifications -- only do them even better.

9. Page Speed

How quickly the articles on your webpages heaps will not only affect your rankings, it will also affect your site visitors' consumer experience.

When pages take longer to load, the bounce rates are higher because people don't want to wait to see your content.

To check your webpage rate, try using Google's new and improved PageSpeed Tool. The tool was revamped to integrate real user data. Pages are rated fast, slow, and average depending upon how quickly they load.

10. Server Difficulties

If your website encounters server issues, it might be the result of a busted caching function or a vacant markup functioned to Googlebot.

It is vital that you resolve any server problems quickly. You should start looking for mistakes on your server logs and use Google's Fetch and Render instrument to check how a URL on your website leaves or will be crawled.

11. Bad Qaulity Link Penalties

Not all links are created equal. If you use risky, spam, or outdated link building plans, Google will penalize your website.

Google states very clearly exactly what it believes to be a low profile link in the very first paragraph in their search console help section called Link Schemes.

Afford the opportunity to come up with a high-quality link building strategy to prevent becoming penalized by Google and grow your organic search traffic.

Some suggestions for building good links:

  • Repair your broken links by building new and valuable ones.
  • Use PR to receive mentioned in online articles or even a news post.
  • Write exceptional content and market it heavily on societal media, so people are able to find it.
  • Read SEJ's Link Building guide.

12. Click-Through Rate Changes

Google is paying more attention to the user experience in the way they rank sites. To see if your site's flat-rate speed (CTR) has dropped, look on your Google Hunt Console for the previous 90 days.

If your bounce rate is high, it's possible that individuals are clicking on a website but leave fast as they're not satisfied with what they discover.

As a result, Google might lower your ranking based on this particular user feedback.

  • Should you Discover That your CTR has fallen, check a few of the following:
  • Is your webpage getting too long to load?
  • Did you recently add something like a popup to your site?
  • Have you ever changed your page titles recently?

13. Latest Website Changes & Redesign

If you choose to redesign your site, the very last thing that you want to do is lose the traffic and rankings you worked so hard to construct.

Some specific steps you can take to not harm but even help your rankings are:

Ensure that all your 301 redirects are mapped outside correctly.

Check the link structure of your inbound links to make sure they're working correctly on your new site.

Before starting your new site, get some baseline metrics reports like ranking tracker, site audittraffic, and webpage URL mapping.

With careful planning and attention to the critical elements of your redesign job, you may avoid negatively affecting your SEO and rankings and can even make developments.

14. Simple Technical Problems

Technical SEO is your base you provide your site content. It refers to SEO function that affects how well search engines will crawl and index your articles.

Search engines are getting more sophisticated. Consequently, technological SEO continues to modify.

See Many Frequent Technical SEO Mistakes: How Severe Are They? for some of the most typical problems that could impact your website traffic and rankings.

Being conscious of technical search engine optimization issues ought to help you take great care of your site and maintain up your rankings.

15. Internal Navigation

Your site navigation tells your customers what and where they'll find info on your website. Try to have a flat narrow arrangement of 2 or more at most three levels deep for your internal navigation.

If your customers have to click too many times to get what they're looking for, they are more inclined to leave.

It's possible that search engines will probably quit crawling content buried deep on your website. This will, in turn, lower your rankings and you'll get less traffic to significant content areas.

Internal connection strategies are not only a part of good search optimization but also integral for your other customer retention plans. Making your internal links and navigation easy and logical improves client retention and boosts additional position metrics like time-on-site.

Using keyword-rich inner links will help search engines immediately determine what your website is about and if your content is related to questions.

16. Server Overload

In case your server isn't setup for or prepared for sudden surges in traffic, then it might overload and crash.

Individuals who are on a shared server have a greater likelihood of going down because somebody else on precisely the identical server might observe a sudden rise in traffic.

Many hosting packages will take your site down in case you exceed your bandwidth limitations. This sometimes happens if your website manages to get featured on a popular site.

If your website experiences too much downtime, it will negatively impact your search rankings.

17. Meta Data

Meta information, or meta tags, are utilized to tell search engines exactly what information your site provides. Among the most significant kinds of meta data which will help increase your search engine optimization rankings is your title tag.

Other kinds of meta information that can help your website rankings are headers and meta tag descriptions.

Avoid being inconsistent when supplying your meta details. By way of example, if you change the length of an article on your website, be sure to alter it from the meta description too.

You ought to make certain not to replicate your meta info or use meaningless and generic titles like"Home". You should use more particular title tags which have your target key word.

Should you use the same name for several pages, not only will you confuse your users, you end up competing together in the SERPs.

18. Source & Type of Traffic

Your site traffic includes not only the number of visits to your site but also the number of pages clicked along with the quantity of time spent on each page.

Traffic can come from several sources including:

  • Email marketing.
  • Referrals.
  • Direct traffic.
  • Organic search.
  • Paid search.
  • Social networking.

Which one is the best? The answer is all about origin generates the most engagement, the cheapest bounce speed, and also the most conversions.

Immediate traffic is when someone puts your URL in an address bar.

This may not be crucial for positions, but it is significant because:

  • Visitors choose to come back to a site because they already know you and want what you're providing.
  • You are already known as an industry expert in your niche, so visitors visit your website since they know your own brand.
  • Direct traffic isn't affected by social media or Google changes and serves as an independent supply of visitors.

You may monitor your guide traffic stats on your Google Analytics dashboard. If you would like to maximize your direct traffic, you should concentrate on having a clear and memorable new.

Continuously provide value and specialist advice to your site visitors and show them that you are a specialist in your industry.

19. Time on Site

User engagement can affect your search positions.

Though we don't know precisely what Google looks at, there are a couple metrics (bounce speed and average time spent on your webpages) you can easily quantify within Google Analytics.

These metrics are not a direct ranking factor, but they do indicate whether you're delivering a fantastic experience for the users.

Wish to reduce a high bounce rate? Have a look at: 20 Proven Strategies That Will Lower Your High Website Bounce Rate.

Want to earn people spend more treading your articles? Read 3 Tips to Increase the Time People Spend Less Reading Your Content.

20. Duplicate Content

Google defines duplicate content as large blocks of articles that appear around or within domains which are significantly similar or entirely match other content. Google’s content crawling AI is peruse.

This isn't always considered malicious or deceptive and does not always lead to lower search engine rankings.

When articles is clearly intentionally duplicated to control rankings and increase traffic, your website will become penalized.

Your rankings will suffer and in the worst-case scenario, your site could be removed entirely from Google's index and will no more be found in hunt.


There is not any shortcut for increasing your site traffic and high search engine rankings.

Don't attempt to take a different through sketchy strategies and endure the negative effects of such behaviour.

Instead, keep informed about the newest updates and best practices to increase your online visibility and increase your enterprise.

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