There's never been a better time to have a side hustle.
Gone are the days when entrepreneurship intended ditching your day job so as to strike out on your own, and therefore leave your insurance, benefits and any other source of readily available income behind. Today's entrepreneurs are finding ways to keep their day jobs while still building sustainable companies on the side.
Among the lowest cost methods for quickly growing your side hustle, is via content marketing. More importantly, that usually means creating content in the kind of videos, blog posts, publications, guides, courses, podcasts, or otherwise--and using these resources to draw an audience that might also be interested in the service or product you have to give.
Recently, I had the opportunity to sit down with an expert, who shared and brainstormed most of those ideas with me about content and its benefits to build a scalable business.
Below are five ways you may use content marketing to accelerate the development of your side hustle, no matter what it is.
Accelerate Your Growth
Content can be a nebulous term. It might mean anything, from brief YouTube videos and blog articles to complete books and courses dedicated to a subject.
The concept is just to create and publish something that potential customers will find intriguing and most significantly --useful. By doing so, you are going to find more visitors to your site and a proportion of these visitors will convert into subscribers or customers.
Research has shown that companies that are leaders in creating articles grow at a rate that's 7.8x higher than people who aren't. That is an addition of almost 800 percent. How's that for accelerated growth? Creating and publishing quality material opens doors which aren't otherwise offered. In addition, a lot of your growth from content may come from natural (outstanding ) traffic sources when it starts doing well with search engines or on societal programs.
Play to Your Strengths
When the majority of people today look for ways to produce a little additional cash, it typically entails trading their time for dollars.
They believe driving people, delivering meals, or another gig at which a business will pay them for the work they perform. While there is nothing wrong with this by any other means, the side hustle of the future is promoting what's already in your head.
Many of the world's most successful entrepreneurs are producing educational articles and promoting it online as courses and training. And you may do the same. Have you learned any purposeful shortcuts in your daily job? Can you navigate a big private challenge and emerge successfully on the opposing side? Have you got a hobby that you have become proficient at?
Each of those questions is amazing places to begin when imagining which topic you could make an online course about.
Among the greatest side hustles out there is creating and selling an online course or some other type of digital content. Even in the case, you don't believe yourself a 'pro' at anything, you've learned tips, tricks and one of a kind insights which will assist others to shortcut the learning curve. The beauty of creating and selling the material as a negative hustle is the current technology is now so simple for anybody to do. With technology such as marketing automation and point-and-click course development, it is possible to construct an automatic secondary income stream at which you can make money while you sleep.
Free Up Your Time
For solopreneurs and unwanted hustlers equally, time management is extremely significant.
The excellent thing about the content, however, is that if it's done correctly, it can drive traffic to your website (and consequently sales to your organization ) while you're sleeping. Once you've established quality articles, it lives independent of your efforts, sometimes for many, many years. That leaves you free to focus on other elements of your business.
Open New Income Streams
The role of creating content is ultimately to get new clients for your side hustle, but for most entrepreneurs, content creation blossoms into profitable miniature side ton of the very own.
“The sooner you invest in what can grow your company, the quicker you are going to progress."
Quickly Locate Your Niche
Content pieces are much like companies. You will find a whole lot of them out there, and to be successful, you either need to rise above the rest or be the first to move into the previously unexplored land.
Basically, this means creating content that provides thoughtful answers to questions nobody has answered yet. Publishing on under-served topics, and in a way that is new and cutting-edge.
Since you research various formats and topics, measuring where your content runs into the least competition and performs best, what you're really doing is defining the niche where your organization will have the ideal chance to thrive--an incredibly valuable exercise for any entrepreneur.
If you have not been harnessing the power of content to your side hustle, now is the best time to begin.