There's a lot of debate in regards to recommended frequency for both social media publishing. Here's what the data must say about it.
Once it comes to deciding the optimal frequency for posting on social networking, even the industry giants can't seem to have the ability to come to a consensus. One novel or study will let you know to post three times per day and the next will inform you 20. Lucky for everyone though, data does not lie, and CoSchedule (a social media pre-scheduling tool) crunched the numbers from 10 data-driven studies to put a stop to the argument once and for all.
Based on the company's research, here's how often you ought to be publishing on each of the Main social media platforms on a daily basis:
- Facebook: 1 article Daily
- Twitter: 15 Tweets Every Day
- Pinterest: 11 Pins Each Day
- LinkedIn: 1 post Each Day
- Instagram: 1-2 articles daily
Notice something about these numbers? They are pretty damn large. The cold hard facts about social networking marketing are it's going to have a great deal of legwork to build up an actively engaged audience and become a popular leader in your niche.
That said, you don't have to get overwhelmed just yet. There are methods to unpack this advice and apply it without losing your thoughts. Here is where to start.
1. Skill up your Email advertising and Social Media marketing
Unlike interpersonal media platforms that come and go every year, email addresses are relatively unchanging. By zeroing in on a couple of social media channels along with email advertising, not only will you save yourself from the headaches of submitting a million times each day, you'll also set yourself up for potential success by investing at a medium not impossible to change any time soon.
Additionally, many entrepreneurs around might not have the fiscal resources to devote to a staff or agency that posts on all significant social networking channels every single day. Managing one or two social networking systems is a reasonable request that won't take an excessive amount of time away from running your real small business.
2. Choose Quality Above Everything
Just"going through the motions" on social websites will not necessarily lead to outcomes, so thinking of social media as a checklist can be a dangerous mindset to get. Quality, in-depth content surpasses fair, high-volume content every day of the week.
However, people often misinterpret this information as an excuse to put off creating social media articles in the first place. You still must place in the work and apply the recommendations previously as your guide, but if you know for a fact you will only have the ability to publish three high-quality Tweets each day, it's far better to do that than submitting 15 lackluster, spam Tweets.
3. Utilizing a pre-scheduling tool
Additionally, there are a number of apps out there that enable you to pre-schedule all your social media content from one dash: Hootsuite, Buffer, MeetEdgar, Agorapulse, CoSchedule and more. Choose a single, block a chunk of time on Sundays or in the evenings to create your content, and allow the tool manage the rest. This way, you will simply need to worry about responding to opinions.
4. Repurpose, repurpose, repurpose
Developing a solid, efficient repurposing strategy is completely crucial to social media success. For starters, I urge Chalene Johnson's repurposing strategy, in which her team creates hundreds of social posts from a single Facebook Live video.
Begin by determining what your centerpiece of articles will likely be (a YouTube video, a Medium article, etc.), then find creative on methods to produce content for each of the societal channels you're active on. As an example, in the event, you wrote a Medium post, create heaps of Tweets with quotes from your post that drive traffic to your initial post. Then, make infographics on Pinterest using Canva covering the material of your blog article, word art quotes on Instagram and much more.
From creating a solid strategy to content planning to creating premium excellent content, social media marketing is already tough enough, so don't let posting frequency add on that list. Use this information as a blueprint to choose your social networking presence to the next level. Best of luck.