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Only a portion of your prospective target audience will actually view what you post on social media, so publishing multiple times might be beneficial in reaching more viewers.
There should, however, be some distinction between disseminating promotional posts created for yourself, sharing content curated from external sources and reposting blog articles created specifically for social media channels - maximizing interaction and reach on social media is the goal; what frequency should posting occur at? With our blog, we hope to offer an effective solution so that more people may view your content.
Social Media
What is Social media? Social media refers to any technology which facilitates sharing of ideas and information among its users, from Facebook and Instagram to X platform (formerly Twitter) and YouTube - collectively used by over 4.7 billion people or roughly 60% of humanity globally1.
As early as 2024, over 94% of these individuals used chat/messaging apps/websites; closely behind were social platforms with 94.60% access followed by chat & messaging apps/sites.
Key Takeaways
- Social media is an interactive digital tool for sharing ideas and information - both textual and visual - between virtual networks and communities.
- Social media often features user-generated content, encouraging interaction via likes, shares, comments and discussions.
- More than 4.7 billion people around the globe use social media.
- Social media can aid individuals in forming communities while at the same time creating disinformation and hate speech.
- Social media platforms have become an indispensable element of many companies' marketing plans.
- Facebook, YouTube, WhatsApp, Instagram and WeChat are the primary global social media platforms.
On Social Media, How Frequently Should You Post?
Since 2024, we've read many articles regarding optimal social media posting frequency - and all have proven inaccurate.
One article suggests posting no more than twice per day to Facebook; another recommends only posting to LinkedIn between 4 pm and 6 pm during weekdays; others advise against tweeting more than three to five times each day.
However, in reality there is no magic formula that determines when or how often posts should go up on social media.
Just remember, what works for one brand may not work for another; though case studies can give insight into what has worked in other cases, you shouldn't adapt their solutions into yours. Instead of searching for miraculous posting solutions, let's focus on these tried-and-tested posting strategies:
Social Media Strategies: How To Post On Social Networks
Here are some strategies to post on social networks:
Focus On Consistency Over Frequency When Planning
Problematic with suggesting posting frequencies is their skewed data sets. While you could make claims that "We analyzed thousands of posts and this is what we discovered." This remains just an amalgamated pile of stats.
How will the location and audience you are targeting affect posting, as well as how different industries respond to posts shared?
One of the more puzzling pieces of advice is that you post on social media at specific times throughout the day.
For instance, if your post frequency on Facebook should be twice a day, that requires creating or curating two new pieces of content every 24 hours to meet this schedule and ensure a steady stream of visits from potential new audiences.
Social media algorithms have reduced your content's chances of appearing in someone's newsfeed, forcing it to reach more readers directly instead.
You need people coming directly to you, and one effective way of doing that is by offering something valuable that they will want to digest - which brings us directly to point two.
Content Quality Always Wins Over Quantity
Social media posting should always be about providing value rather than filling up space on someone's calendar - not posting meaningless material is pointless.
There should never be an excuse for needing something "filler content." If something needs posting at 1 pm CST for some reason or another - why waste the opportunity with something irrelevant?
Poor-quality content will only serve to alienate viewers and followers - this rings especially true in times of economic hardship like recession.
When creating content, you must ensure its usefulness is tailored specifically for that situation - providing facts or simply offering some much-needed distraction.
So, if you want to create effective social media content, focus on helpfulness and authenticity principles. In order to reach the target audience of your posts with relevance and authenticity, examine each social media channel carefully - posting something useless is a surefire way of slowing the pulse; posting something insightful or worthwhile increases it exponentially.
No wonder social media algorithms strive to promote only quality content - consumers crave this quality information.
Establish Objectives And Goals
Consistently posting high-quality content should be your goal when considering when and what frequency to post social media updates while simultaneously evaluating your overall strategy and communicating that plan with any clients you represent before publishing any posts for them.
Assuming your goal was to drive visitors to your website, and you received millions of likes without a single click-through from that post, that would indicate failure; on the other hand, helping a client sell more products would not necessarily result in reduced shares being gained; it depends on each situation individually.
Read More: Social Media Marketing: Why Bother? How Much Can It Really Impact Your Business?
Tips For Social Media Posting
With these three concepts in mind, let's examine how to optimize our social media posts. Below are general tips for social media posting:
Tailor Content Specifically To Each Network
Not copy-pasting LinkedIn content to Instagram won't do. Instead, take time to understand which types of posts would perform best on each social network and tailor accordingly - for instance videos may get higher engagement than images on Facebook for instance.
Also, change up copy, hashtags and emojis for each post separately so as to post quality material. However, that might take more time, but make sure that quality posts make an appearance.
Engage Your Audience
Posting content is only half of the conversation on social media; being proactive and reactive are essential parts of being an engaged participant in online discussion, and people responding to your posts require you to respond as soon as they do so they don't become frustrated and stop engaging altogether.
By responding swiftly, more human elements will appear within your brand resulting in greater growth of its community and audience base.
On Facebook, How Frequently Should You Post?
As we know, Facebook News Feed aims to reduce noise for its users while encouraging genuine interactions among them.
What's the optimal approach to optimizing social media strategy? Unlearn who your audience is using Facebook Page Insights to see who is viewing and engaging with your content. Use social media management tools that offer additional analytics capabilities. Make use of any available reports.
Produce high-quality content tailored specifically for Facebook that you feel confident creating. There's no point making low-grade videos when your skills lie elsewhere - try broadcasting Live Videos instead if that best encapsulates your brand.
Trial-and-error is often the best method for discovering how often to post on Facebook.
On Twitter, How Frequently Should You Post?
Following suit with Facebook and Instagram. Though their original statement remained consistent, we've witnessed more than one challenge to distributing your brand tweet - such as banning duplicate content and restricting third-party tools that schedule similar tweets - come up.
Twitter recently made changes to their algorithm so as to deliver only relevant content directly to its followers.
Users now have the ability to configure their timeline to display either top tweets from accounts they follow first or the latest tweets first in order to stay on top of what's important for them. If you want your client's or brand's tweet to reach its maximum exposure on Twitter timeline algorithm, pay careful consideration to ranking signals that impact its ranking system.
On Instagram, How Frequently Should You Post?
Instagram has made changes that include deprecating its old API in favor of one that facilitates direct publishing to Business Profiles.
Instagram is an engaging visual platform; what are the best practices for using it for brand promotion? Post high-quality images and videos that highlight your product or service in its best light. No one wants to see grainy photos or watch videos with poor audio, and you must create a professional impression for your brand.
Take your audience behind the scenes. Give them an inside glimpse at working at your company or what happens in its canteen, bringing the brand photos alive with real experiences - remember that authenticity is everything.
Instagram Stories provides the ideal venue for sharing fresh content daily; each post only lasts 24 hours before disappearing completely.
Not only can this help test out different creative approaches but it's a fantastic opportunity for engaging and learning about your audience through quizzes, polls and questions. Remember to include hashtags and mentions in your Instagram captions to increase engagement for your posts. Writing compelling captions may prove tricky at times; bear in mind that more engaging captions = higher engagement scores on posts.
Experiment with Instagram Reels; they're Instagram's answer to TikTok videos and are quickly becoming one of the key sources of engagement on this platform.
Short-form videos have quickly become one of the top social media trends this year. So, ensure you use this format effectively to maximize your return. Analyze Your Performance. Testing and measuring results is key to discovering what works for both yourself and clients alike, whether that means Instagram Insights on-app, or conducting an audit to gain more clarity into their Instagram performance.
On Linkedin, How Frequently Should You Post?
LinkedIn has evolved into a hands-on social network that rewards consistent posting and engagement; further, due to an erosion in trust in digital communications, it's becoming even more personal than before.
Consider trying some of these strategies and seeing if they work:
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Use Text-Only Posts To Increase Engagement: While one might expect images or videos would work best, John found text only posts were most successful for him.
Make sure this content format is part of your social media calendar and track results to see if this boosts engagement rates.
- Use Emoticons And Icons: Relevant to the message being posted so as to break up text and make your post stand out in the news feed.
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Linkedin Native Videos Should Be Preferred Over Sharing External Video Links From Youtube Or Vimeo: LinkedIn prefers that its content remain self-contained on its platform rather than linking outward to outside resources.
But, if you still wish to include one as part of an external piece of information, add its link in a comment below the post instead.
- Linkedin Appreciates Comments: Just as with Facebook, if your post receives favorable reactions on LinkedIn it will begin being shared to an extended audience for further views, engagement, and shares - making the whole experience self-perpetuating.
- Utilize Hashtags On Linkedin To Reach A Wider Audience With Your Content: With hashtags becoming ever more prevalent on LinkedIn, learning the intricacies of using them could help achieve higher engagement on posts.
- Utilize Linkedin Polls For Increased Organic Engagement: These polls offer an effective way of tapping into the pulse of your followers by asking relevant inquiries relating to them and your industry.
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Experiment With Carousels On LinkedIn: Studies have proven that Instagram carousels are one of the most engaging post types - now you can bring this same content type over onto LinkedIn as well.
Keep in mind the uploading process can differ slightly; when creating carousels for Instagram you must export as a PDF document for upload.
So after your carousels have been completed for Instagram, just export it as a PDF file and watch the engagement rate increase significantly on LinkedIn.
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Conclusion
There's no one-size-fits-all frequency when it comes to posting on social media; rather, focus on providing quality posts at regular intervals that resonate most strongly with your target audience and keep an eye out for when their engagement spikes the most often.
Social networking solutions success requires regular posts; use these guidelines as a starting point to conduct experiments and conduct analyses - then share with us and others your results and recommendations; we would love to know what worked and didn't work.
