Everyone is aware about the expanding popularity of influencer marketing among brands and entrepreneurs today. The significant increase in the number of people showing interest in "influencer marketing" during recent years is proof enough.
Credit: Google Trends - However, have you ever thought about why? Because people believe and trust the comments and recommendations of those thought leaders. Some could even call them our modern day celebrities of the digital world. They are considered to be the subject matter experts in their respective niches.
Regardless of what you might think of these people, you just can not deny their efficacy in marketing. The right influencers can help you boost your reach, influence, and credibility.
Actually, influencer marketing is the secret behind most successful brands on Twitter. Suggestions/recommendations/comments from influencers are known to increase purchase intent 5.2X when combined with tweets from brands.
While most brands and marketers know the ability of influencer marketing, some are still figuring out the most effective ways to utilize it. In this post, we will share a few of the best methods when it comes to engaging with influencers on Twitter. Let's take a look.
1. Recognize the proper influencers
Anybody who has tried this understands the insane amount of effort and time it takes to join with influencers. So it's crucial that you spend your time on choosing the ideal ones.
When hunting for applicable influencers on Twitter, start looking for people who tweet about your industry, goods, providers, or your opponents. Why? Because their audiences are most likely to be your target audiences too.
Credits: BuzzSumoFor instance, if you run a restaurant or cafe, your focus should be on local food bloggers that converse about what's new in town.
Credits: Twitter SearchYou can search by popular hashtags such as #foodblogger or #Colorado if you have a company in that state, for example.
But you'll need to track the profiles and Twitter actions of those influencers on a regular basis. Look for the following:
- Can they have a large follower base?
- How many social shares do they receive?
- What type of mentions do they get? And from whom? Perhaps they earned the admiration of their followers?
The answers to these questions can help you zero in on the right influencers to your industry. Remember, choosing sensibly will make your advertising effort a success. However, collaborating with the incorrect influencers will be a sheer waste of money and time.
2. Engage with your influencers
Once you've found out a handful of Twitter influencers, it is time to reach out to them. The best way to begin is to begin on Twitter itself. Follow them, retweet, and comment on the posts they discuss. This will let them know that you are listening to them.
As soon as they're aware of your existence and interest in them, you are able to reach out directly using a message. Explain the reason you are reaching out, show your admiration for their work, and ask for some opportunity to discuss further.
3. Don't disregard interested influencers
Has a Twitter influencer achieved to you or retweeted your content? Those are the people that you certainly shouldn't dismiss. They're your hot leads.
Social listening programs can assist you in finding out reports that are engaging with your own brand. Use them to find any influencers in this list and don't miss out on any opportunity to connect. You should reply to these mentions or retweets with a thank you note for sharing and liking your content.
Start following them, and retweet their articles linked to your business, products, or business. These little interactions could be the start of a beneficial relationship with your potential influencers.
4. Request industry-related questions
Once in a while, you must ask influencers on Twitter queries as a method of engaging them. Influencers enjoy it if you respect their knowledge and expertise.
Be sure to:
- Ask questions which are relevant.
- Do not ask about something they have previously covered in their posts.
- Don't ask questions just for the hell of it. Make sure they are meaningful.
- Focus on the influencer's comfort zone.
- Ask questions just once every so often, not too frequently.
Asking relevant questions can be much more engaging than just retweeting their content.
5. Talk about your campaigns
As soon as you've created a cordial relationship with influencers, then talk about your campaign goals, thoughts, and creative hashtags you might have thought of.
Twitter influencers can prove to be of great help in making your efforts a success. They can create substantial participation and encourage more and more people to take part.
It's possible to tweet that you are working on a campaign and may need the aid of influencers. You may even reach out to them by simply sending a message. If you have a fantastic connection with them, they're likely to respond. Here is when you're able to discuss your idea and pitch your alliance petition.
6. Offering incentives
As soon as you've participated with influencers and want them to endorse your brand, you need to provide something precious in return.
Workout a payment model that suits you. It is possible to offer them to try your product for free and request them to converse in their experience. You might also provide them a fixed fee for every single piece of content they produce and discuss.
Credit: LinqiaHow you intend to pay influencers might differ from person to person. It totally depends upon what both of you're familiar with.
7. Take their assistance to spread the message
When you request influencers to tweet about your service or product, suggest a few potential options. You can email them a few sample tweets that may help them frame their very own. Do mention the tweets are just for help and that they're free to edit them.
Sample tweets will help them know exactly what you want and make certain that they don't need to put in too much effort. At the same time, this may also ensure your message is shared exactly how you want.
8. Keep the connection going
Engagement demands continual effort. Once you have fostered a relationship with influencers, don't just contact them once you have a campaign in your mind.
Keep nurturing your relationships with them by:
- Re-tweeting their articles
- Introducing them to others in your network
- Mentioning them on your tweets
- Commenting on their articles
To genuinely engage influencers on Twitter, concentrate on building long-term and meaningful relationships with them. Recommendations work well to sway people, both in the actual and the digital world. Thus, leverage Twitter influencers to boost your brand recognition, build credibility, and engage with potential customers.