The Way Social Media Can Help Your Company Succeed - Coffee with CIS - Latest News & Articles

The Way Social Media Can Help Your Company Succeed

Social media followers are a new form of currency.

There are a good deal of business leaders offering advice to entrepreneurs, and odds are you have heard the saying, "Don't put all your eggs into a basket" It is possible to attribute this to many regions of your own life, but today I wish to focus only on your social networking activity.

Lately, I've been noticing an alarming number of articles about the deletion, suspension, along with shadow banning of social media accounts on Twitter, Instagram, Facebook, and a slew of others. There has also been the talk of Facebook's algorithm affects and the way they are negatively affecting business profits.

This generally leaves folks like us in a panic, and when we email and submit support tickets, we often get ignored. We're left feeling hopeless, and like we have wasted years of our lives creating something that was just ripped away without cause or notice.

As Twitter cracks down on accounts which violate its terms and conditions now, I'm reminded of the time Linkedin randomly deleted the accounts of lots of its best-connected users (prior to the Microsoft takeover). Individuals were left with no way to communicate with all the followers they once had--which was their stage of choice, plus they didn't possess a well-rounded following anywhere else.

You will need to diversify your social networking impact. Here are three ways to increase your followers on almost any social platform:

1. Direct your followers on one platform to follow you on a different

Not all companies are acceptable for most platforms, so do your own research. When you determine which programs that you would like to occupy, use your swimming pool of followers on a single account and guide them to trace along with a new profile on the other app or site.

By shouting out yourself, you're telling your clients and fans about the following way they can keep up with you personally. Be sure to notify them of the advantages of after your accounts.

Should you post content there that they cannot locate elsewhere that's a fantastic selling point. In the event, you utilize Instagram for more of a brand new look, and Facebook for more lengthy superior posts, make sure they are aware.

This is the fastest way to transfer individuals from one spot to another.

2. Make friends with high profile like-minded customers

When you've got friends in the ideal places, you are able to lean on them in times of need. Obtaining a shout out from these friends if your profile goes mysteriously missing will help tremendously.

If you're friends with someone in a similar niche as you, they can lead their followers to your other social profiles to maintain the relationship. Ask they tell their Instagram followers on your new account through an Instagram story, for instance. They can even tag you or provide an immediate connection to a landing page if necessary.

Needless to say, you should not forgive these like-minded people solely for the sake of requesting workouts. Tread carefully and remember to provide your help in exchange for theirs.

Funneling curious followers from 1 account to another is a wonderful way to get exposure and retain them in the loop, also is the way many users and businesses have increased tremendously over recent decades. It's influencer marketing at its best.

3. Collect your followers email addresses

That is my favorite piece of advice for anybody building their enterprise, and it looks overlooked by most high-profile sociable media users. Why? Since collecting email addresses isn't always an easy job. But, I'm a strong believer that it's the most effective social media tool you are able to use.

It is your way of getting someone's instant attention, and no one can take your email record from you. If ever you need to present a new product, service, or social websites profile all it takes is an email blast and you are back in business. Offer something of value in exchange for registering, like an educational how-to article or even a great discount code to your providers.

On any social media platform, you need to focus on generating valuable content for your visitors. You are always better safe than sorry--not to mention, we could all use more participated users across all platforms.