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Mobile app development does not stand still.
It's evolving at an unprecedented pace, using new technologies every year and creating new trends. has been creating mobile apps for more than 16 years, and we follow the latest trends in the app industry. We're now ready to share our tips to help develop an app that will boost your business and surpass all your competitors.
The Latest On The Mobile App Development Industry's Growth
Mobile app development is growing faster than light. The latest reports state that the global mobile app market was worth USD 206.85 billion in 2023.
It is predicted to grow at an annual compound growth rate of 13.8% between 2023 and 2030. In China, the most revenue is generated (US$166.60bn by 2023).
Mobile app development is proliferating due to the increasing internet usage and AI/ML. This growth has also been accelerated by the increased internet usage in developing nations such as Brazil, India and China.
Mobile games are becoming more accessible due to the advancement of gaming technology. These games use technology like Augmented Reality and Virtual Reality, as well as various sensors and gyroscopes, to move the gaming industry forward.
Business Of Apps states that mobile app users are expected to spend an incredible $34.1 billion in app stores by Q1 2023.
This number is expected to increase. These numbers show that the mobile app market is not showing signs of a decline. It's growing, generating revenue and dictating development trends.
It's time to implement your mobile applications' latest technologies and tools.
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Top Mobile Application Development Trends in 2023
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We'll move on to the main topic of this article - trends in mobile application development that you might want to consider for your project.
Artificial Intelligence (AI)
Artificial Intelligence is a concept that has been introduced previously when it comes to mobile app development.
It's been around for years but is less popular today. Apple's Siri in 2027 was the catalyst for everyone to start paying attention to AI. They began integrating it into their apps.
The AI market is predicted to reach $190 billion by 2025.
AI allows developers to create more intelligent, predictive, and personalized apps. They can also offer a unique, personalized user experience.
AI is particularly useful for apps that store and analyze large amounts of data. It can also help with personalized recommendations, suggestions, and content. This is a handy feature, particularly considering how frequently people use smartphones.
AI will be used even more in 2023. It will automate mundane processes and provide predictive analytics and natural processing capabilities.
AI can also improve user engagement by analyzing user preferences and behavior. This information is then used to enhance the app and add new features.
Augmented Reality (VR) and Virtual Reality
AI is critical to augmented reality (AR) or virtual reality (VR). These technologies are a bridge that connects reality with the online world.
They allow users to have a great virtual experience. AR and VR are becoming a new trend in the development of mobile applications in industries like gaming, entertainment and education.
AR applications overlay digital content in the real world to provide users with an immersive environment. VR creates an entirely immersive environment that allows users to interact with the digital universe.
The use of these technologies in everyday life will only continue to grow. AR and VR can be used to do various things, including shopping, visiting museums and galleries without leaving the house, reliving historical events, measuring objects, etc.
These technologies can also be used for marketing and to make your business stand out.
Mobile IoT Apps
The Internet of Things also is a must to keep up with the competition. The Internet of Things has been a growing trend across many industries, including healthcare and transportation.
What exactly is IoT?
Imagine you forgot to lock your house when you left. Usually, you'd panic and run home to see if all your possessions were still there.
You can now relax with IoT. A specialized app for your phone allows you to lock your home from anywhere. IoT is a system where everything is connected.
You can control everything with these systems.
B2C businesses do not just use IoT; many B2B firms also use it. Railway companies, for example, use IoT sensors to monitor rail loads.
Mobile apps track the device online, analyze data and receive real-time notifications. IoT is a trend in mobile app development that has much to offer, regardless of whether you are building a solution for your customers or a management app.
Mobile Payments
Online shopping is gradually but indeed becoming obsolete. eCommerce has become one of the fastest-growing markets because most people prefer to shop online.
There is a high demand for mobile apps that let people buy almost anything.
The coronavirus outbreak was one of the factors that contributed to the increase in online sales. Big and small retailers were forced to move their offline online stores to survive and maintain their customer bases.
The people began to realize that online shopping was more convenient for buyers and sellers.
If you own a company that sells any product or service, now is the time to go online and create apps with In-App Purchases.
Many mobile users have already created online wallets that allow them to purchase products without entering their credit card details every time.
Cloud-based Mobile Applications
You'll need a lot more storage space and processing power to handle all the data. It's possible to create an app that is large and takes up lots of storage space on the device, but it's unlikely that users will download it.
Cloud computing is the answer. Cloud computing is the solution. It allows you to store data remotely and maintain a seamless app.
Cloud integration has many benefits for both users and developers. Cloud integration helps secure the app's functionality on multiple devices, streamline operations, save money, ensure better loading and increase user retention.
As your business grows and more users use your application, you'll need to scale up to meet the increasing demand.
Cloud computing allows you to scale up the backend without affecting the user experience.
5G Connectivity
The 5G revolution is here and will change how mobile apps are developed. Wireless connectivity is improving, which allows for the use of technologies such as cloud computing, AI and ML, AR and IoT.
More businesses are implementing 5G technology in their mobile applications as the technology expands worldwide.
Mobile application development can benefit from 5G in several ways.
- The speed is 100x faster than that of 4G.
- 5G has ultra-reliable, low-latency communication (URLLC), ensuring real-time data processing.
- You can connect up to one million mobile devices.
- The device can be used with all three bands: low, medium, and high, providing excellent connectivity.
Focus on UX/UI
A small screen requires a simple, intuitive interface. Mobile apps should be minimalistic, with simple graphics and text that is easy to read.
When developing your app, focusing on UI/UX and a mobile-first strategy is essential.
When creating your mobile app, ensure it's easy to use, visually pleasing, and doesn't overload you with information.
UI/UX trends are constantly changing. Pay attention to your competitors' choices of colors, fonts and other elements.
Apps that focus on the camera
The trend of working from home that arose during the pandemic also influenced mobile technology. Video calls are increasingly popular among people who work or study from home.
Zoom and Google Meet aren't the only options. Instagram allows you to call users using video. More apps are adding the feature. Camera-focused apps are expected to continue improving people's lives in 2023, as remote work will not go away.
Beacon Technology
Beacons are low-powered wireless transmitters which allow personalized notifications and ads to be sent to phones that detect a specific area.
Beacons can also be called low-powered Bluetooth devices. Once a device has been detected, it will interact with the area by triggering an action, sending a message or launching an application.
This technology is used in many apps, including museums, retail shops, and stadiums. Businesses use beacons to engage their customers and provide them with a personalized experience.
For example, beacons could give visitors additional information on specific exhibits when they are in a museum.
Add beacons to your application to collect user preferences and behaviour information. This data can be used to improve customer loyalty.
Be mindful that the technology is sensitive and requires attention to privacy and security.
Focus on superior app security.
Security is a top priority when developing mobile apps, especially when it comes to apps for banks, stores, social media, and so on.
Apps that allow mobile users to access their data must be more secure.
Mobile security protects your data from hacking, malware and data breaches.
Two-factor authentication, biometric verification, and secure data encryption are all ways to protect your app. Remember to adhere to the latest security and privacy standards, such as the General Data Protection Regulation and the Payment Card Industry Data Security Standard.
No code/Low code
Low or no code is the current trend. Shortcuts allow developers to create interactive applications faster and more efficiently.
Some developers may believe this is the future of app creation. Low code is an approach to building applications using intuitive graphic tools embedded in functionality and reducing development time.
No code takes it further by allowing developers to create apps without writing any code.
Gartner estimates these technologies will be utilized in over 65% of all application development worldwide by 2024.
This trend is gaining popularity. Who wouldn't like to be able to create apps without having to know traditional programming languages or write a line of code?
How do platforms with low-code or no-code work? Users can select, connect and link reusable components representing specific steps or capabilities.
Creating an app by drafting a flowchart rather than writing code lines for each feature or functionality is easier. LCNC's main advantage is that it frees developers from tedious tasks and allows them to concentrate on more important ones.
Voice Search
It's no longer cool to type your search queries. Instead, use your voice. Voice search is a market trend that has taken off.
The world voice recognition market will reach 27.16 billion U.S. dollars by 2026.
Voice recognition is widespread because people don't have to type in their questions or open apps themselves. They only need to use their voice.
The phone can understand thousands of commands, including "Siri, play my favourite music!" and "Send $10.00 into my brother's account". Paying attention to the trend of voice assistants in apps is essential. This includes complex areas like banking and healthcare.
Gamification
Nowadays, people want to be entertained. People no longer want boring apps with the same look. Gamification comes into play.
It makes apps more exciting and fun to use. Gamification does not always mean playing games. Gamification is also about making apps more fun and interactive. Take Duolingo, for example.
It is one of the most successful learning resources and has mastered gamification. Users can select the level of difficulty they want to learn, take various tests and earn badges.
Motion Design
Engagement is key. Simple designs can be great, but they are boring and may discourage users from using your application.
Motion design is a great way to solve this problem. It makes your app's design interactive, engaging and animated.
Learn about the visual hierarchy and then add motion effects. Motion design can create an engaging onboarding experience which uses animation to make it easier for people to find their way.
Motion elements can also show users what is wrong, for example, weight. When a user enters the wrong example, the field may show that something is wrong. Why not use motion design in your app to save users time and provide them with an enjoyable experience?
Predictive Analysis
In the coming years, this trend will undoubtedly shake up the industry. Predictive Analytics is a technique that uses data and technology like AI, ML, modeling, etc., to predict future events.
For example, apps can offer you products/services/shows based on the ones you have already purchased/watched.
Predictive analytics will be mainstream in 2023 and used by most mobile apps. It helps predict user behavior, provide more personalized recommendations, and solve potential issues.
Predictive analytics assumes that every user has a unique app experience. It is, therefore, essential to personalize product recommendations to reach each individual.
Apps For Foldable Devices
The Samsung Galaxy Fold, Huawei Mate X and Motorola Razr are flip phones for Gen Z. These phones combine modern touchscreen technology with nostalgia for old flip phones.
Although foldable devices may be less popular, their size and screen type require a different application approach.
Apps should be able to adjust their display as the screen unfolds and folds. Apps designed for foldable devices could be the future of mobile app development.
They offer a unique opportunity for both business owners and developers.
On-Demand Applications
On-demand apps can include taxi apps, food and grocery delivery apps, and more. Uber and Taxify are the two most popular on-demand apps today, but many others exist.
Apps available on demand can be considered the future of app development. People prefer to order products and services directly from their smartphones and deliver them to their door. These apps are simple to use, have a lot of features and make life easier for people.
This is why many organizations are focusing on on-demand apps. It's a trend that will continue not just in 2023 but for years.
Wearable Technology
App development for mobile devices is not limited to smartphones.
It also includes smartwatches and fitness bands. Wearable devices, although famous, have yet to reach their full potential. Developers can experiment with them.
As you can see, the growth in mobile app usage is consistent and expected to continue. Apple Watch apps have a high demand, for example, as an App Store has been created for this device.
Apps for wearables help developers gather data analytics and make personalized recommendations. Smartwatches are smaller and have smaller screens. It is essential to adjust the interfaces.
Chatbots
Chatbots have existed since the 1990s with the advent of AOL Instant Message. New chatbots offer more features and functionality.
The change was made due to an increase in consumer demand. People want to chat directly with customer service within the app.
AI-driven chatbots are constantly evolving, and they are becoming more human-like. These programs simulate human conversations through text-based or voice-based conversations.
These programs can be used for eCommerce, healthcare, or customer service and offer 24/7 support.
If you want to automate repetitive processes and save time and money, a chatbot is an excellent addition to your app.
They can schedule appointments, answer frequently asked questions and give your employees more time.
Blockchain
Blockchain technology has already transformed many industries, such as education, finance and healthcare. It's now entering the mobile application development market.
This allows for a safe and transparent payment process and reduces the need for intermediaries.
The technology can create decentralized applications such as smart contracts and DeFi (decentralized financial) apps.
Blockchain protocols make digital transactions easy by supporting popular currencies such as Bitcoin, Ethereum, and Litecoin. The technology is gaining popularity because it offers lower-cost solutions that can be automated and take less time.
Mobile Commerce Trends
Mobile commerce has grown steadily in the United States over the last few years. Mobile retail commerce will reach $710 billion by 2025.
This is a significant increase from the $430 billion recorded in 2022.
Smartphones are a significant factor in the growth of mobile commerce. Statista data for year-end 2023 estimated 307 million smartphone owners in the United States.
This represents approximately 92%. Let's now take a closer look at the leading mobile commerce trends.
Chatbots
Chatbots are a mobile ecommerce trend. These programs mimic human conversation and are used to help consumers with mobile commerce.
Online shopping does away with in-store interactions. However, some people still want to interact with someone about a product or ask questions not answered in the product description or website.
Chatbots can help by providing customers with vital information and guiding them seamlessly to a human representative when the question is too complex for the bot.
Why choose chatbots instead of real people? Chatbots have the distinct advantage that they are available 24/7. This ensures customers get immediate answers.
Chatbots can provide instant help for simple concerns. A chatbot can provide instant assistance to customers with simple questions.
Voice Shopping
By 2023, there will be approximately 6.8 billion smartphone users worldwide. This represents a growth rate of 4.2% per year.
Voice shopping has become popular in mobile commerce as more people use their smartphones online.
Imagine that you run an online store, and your app has a voice-shopping feature. Customers can use this feature to tell their voice assistants to "order a pair of new sneakers" or "add some toothpaste to my shopping cart".
Voice search is one of the latest mobile ecommerce trends. Customers can perform all these tasks by simply speaking into their phone or opening their app.
Businesses can improve the customer experience by integrating innovative features such as voice shopping. They will also increase sales and offer the convenience that busy shoppers seek.
Personalization and Customization
Personalization and customization will be the two dominant trends in mobile ecommerce by 2023. Businesses are leveraging the growing customer preferences and behavior data to provide more relevant and tailored customer experiences.
Customized product recommendations are a highly effective way to personalize the shopping experience. Businesses can use data such as purchase history, demographics, and search queries to suggest products aligned with their customers' interests.
This makes it easier for them to find what they want and increases the likelihood of purchasing.
Customization options are another way to personalize. By allowing customers to customize their products, they can enhance their shopping experience and make it memorable.
A clothing retailer may allow customers to choose the fabric or color of a garment. On the other hand, furniture retailers could offer various customization options for products like beds or sofas.
Marketing and advertising can benefit from personalization and customization. Businesses can increase the effectiveness and relevance of their campaigns by customizing their marketing messages to each customer.
This can include targeted ads based on the demographics and interests of customers and personalized email marketing efforts that consider a customer's past purchases and preferences.
Personalized surveys also provide businesses with a way to gather customer feedback, ultimately improving the shopping experience.
Companies can gain valuable and candid insights about their products, services and shopping experience by creating anonymous survey forms. These data can be used to inform data-driven decision-making, allowing businesses to optimize mobile ecommerce strategy to achieve future success.
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The Conclusion Of The Article Is:
Small, portable devices are dominating the world. Smartphones should allow users to do their daily tasks, work, communicate, order food without leaving their bed, and close curtains using voice commands.
It might have looked like something out of a cyberpunk film a few years back, but now it's reality. Mobile apps will be even more advanced in the future thanks to AI, ML and IoT technologies, which developers are actively using now.
You need to implement these technologies as soon as possible if you want your app to be on the cutting edge of technology and keep up with trends.
