Contact us anytime to know more — Abhishek P., Founder & CFO CISIN
Customers now expect these types of apps on mobile devices regardless of external influences; some programs work better for entrepreneurs searching for an edge in a particular market or sector than others.
This guide details profitable app categories based on current and projected trends, allowing you to generate app ideas quickly or develop one in an existing popular category to drive growth for your company. Let's get going now.
The Right Mobile App For You
Any business seeking to develop an app must carefully consider their desired quality app development technologies; hybrid or native development are among the many possible choices; all can affect scope and budget considerations; the question remains.
What technology you select will depend heavily upon many variables, including your budget, customer goals, quality standards and maintenance capacity of the app.
Let's first learn the details behind each technology platform available today.
Native Apps
The most popular applications include those that are native. Spotify, Netflix, and Twitter are examples of native applications.
Facebook famously declared in 2012 that using HTML5 too much had been a mistake and that Facebook would now be a native app instead.
Native Apps Pros
Native apps are increasingly preferred among app types of developers due to the quality and performance they bring when developed in accordance with each platform's design specifications, leading them to favor them over app types that do not develop natively.
A minimum of two iterations of programming each app are necessary: iOS first, then Android. Though two iterations are needed to produce flawless apps (no bugs, faster operating speed, more responsive response etc), native applications offer developers a considerable advantage in app performance over non-natives (including cross-platform compatibility).
Native apps offer great ways of seamlessly incorporating into the device's capabilities, creating an incredible ecosystem of capabilities such as instantly launching cameras or activating mobile data connections or navigation services without leaving an app to use them giving your software its natural sense of timing that provides users with an outstanding user experience the top apps stand out thanks to such subtle touches.
Native apps are currently the go-to software option, delivering maximum efficiency and functionality. Does native technology come without drawbacks, though? Sure. Here are a few.
Native Apps Cons
Native applications may be costly for firms. Firms often seek alternative remedies because, as previously discussed, native apps must be optimized for each platform; both iOS and Android development teams must work in concert for maximum optimization; maintaining two separate resource sets adds up, becoming costly over time.
Companies seeking a rapid launch may encounter difficulty creating and deploying native apps due to their complexity of development and deployment.
Customers need to download native applications onto their smartphones; these could require large amounts of storage, which might prevent widespread usage.
Customers want fast download times with smaller apps that only take up a little room in their phone's storage capacity. Here are just a few of the challenges associated with native mobile application development that companies face, search for other categories.
Web Apps
Like responsive web pages, web applications are accessible through a web browser. These apps may be launched on the user's whole screen, concealing any browser tabs, which sets them apart from conventional web pages.
An immersive software with interactive elements and distinctive branding is available to the user. Nothing needed to be downloaded or installed.
Web Apps Pros
Online apps don't need to be downloaded or take up much disc space making life easy for those looking to reduce data storage needs on their phone.
Companies appreciate web-based apps because of their cost-effectiveness, ease of design and no download requirement. Businesses appreciate them because web apps allow businesses to fully use native app benefits at reduced expense without downloading required.
Businesses can now communicate with everyone with smartphones that access the internet through web applications on any smartphone device or platform, making acquiring customers much simpler.
Reaching more clients has never been simpler. Web app development is straightforward and accessible, offering small and midsize enterprises a way to expand their digital presence online rapidly.
Web App Cons
Web browsers are crucial components for web applications and could impede some functionality within them. Utilizing another browser may result in different results for users.
Web apps tend to be less effective at integrating hardware functions like cameras, networks or navigation systems into native apps, making navigation, motion detection and video delivery less reliable and performing below expectations.
Hybrid Apps
As their name implies, hybrid applications offer the best of both native and web apps. By using special technologies that enable code reuse, hybrid app developers will be able to develop it using one line of code that operates across any platform no separate apps will need to be developed because this program will run natively across them all.
Hybrid apps are made possible thanks to specialized technologies, languages and frameworks like Flutter, React Native, Ionic and Flutter that combine to form hybrid app development software solutions that offer unique advantages that many small and midsize organizations appreciate.
Hybrid Apps Pros
Hybrid apps offer native-quality performance at a much more reasonable cost than native applications while offering exceptional design, exquisite craftsmanship, and an immersive user experience at a lower cost than native ones.
Hybrid applications extend enterprise reach as they work on any device ranging from iOS, Android, Blackberry, Windows or Symbian operating systems allowing customers to utilize your app despite outdated phones reducing device fragmentation issues significantly.
Up to 80% of code can be reused when developing hybrid apps. In comparison, 20% is left to customize apps for different platforms and optimize branding and user experiences. You're then assured of creating apps with optimal branding and experience.
Hybrid Apps Cons
There are a few cons to hybrid apps, but they have a lot of advantages. Hybrid apps are slower and less powerful than native apps, which can limit their ability to scale and handle heavy lifting.
This is only an issue for ambitious projects that require complex functions to be performed. Hybrid apps are an extremely useful technology for small and medium-sized business apps.
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Functional Categorization
This app offers another means of classifying smartphone applications that will be more meaningful for users. Google Play Store features 49 categories (16 are dedicated solely to gaming genres), while iOS App Store contains 41.
Take a look at some of the most widely downloaded types of mobile applications here:
- Tools/Utilities
Installing utility applications onto your device should be one of the simplest steps after purchasing it, or it may already exist on it.
Visit this section upon purchasing or as necessary, depending on which apps reside there already. Android users who prioritize optimizing device performance often turn to apps such as Clean Master as their top priority applications, with this app still ranking amongst the top ten Android applications today.
- Social Networking
Our lives depend heavily on staying informed through various apps like Instagram, Twitter, YouTube, TicToc and Snapchat to stay in the know and maintain contact.
Their popularity shows just how integral social media networks have become to daily life on PCs and phones. It ranks them amongst the most-downloaded applications today. This feature has become so pervasive that many other apps now include social networking features in their offerings.
Venmo is one such financial app with built-in social networking, while Fitbit caters specifically towards fitness needs. These two examples serve as great examples.
- Enrich Lifestyle
App developers want their apps to become part of people's everyday lives; lifestyle apps offer an effective solution.
Not only are lifestyle apps invaluable in improving quality-of-life for many individuals and increasing longevity, lifestyle apps often become popular despite not offering as robust a user experience as social networks such as Facebook do. Apps in this category typically fall into multiple subcategories. Lifestyle apps tend to focus on specific products associated with activities; therefore, they often receive sponsorship from brands.
- Productivity
These programs often fall within the first category; however, their purpose typically extends further. A calendar app could qualify as productivity software that helps plan actions and boost efficiency.
Finance apps should be among the top productivity applications you watch since many apps exist that help users manage finances more wisely and spend money wisely.
- Enjoy Entertainment
This category will bring laughter and productive video playback into one convenient package: educational apps through streaming video services like Hulu or silly prank apps will all help pass the time quickly for yourself and others.
People find entertainment from many sources possible examples are: Duolingo; Coursera, Netflix and Comedy Central; 7 You Can Also Pass Time by Playing Games. Your smartphone provides another avenue for casual games to pass the time; Candy Crush Saga and puzzle titles have proven particularly engaging over time.
Due to advances in processing power and screen size, gaming companies are turning increasingly towards mobile gaming as an alternate source of income.
Fortnite's recent popularity on handheld devices proves that this industry remains vibrant. Mobile game development costs tend to be considerably less than those associated with AAA-grade titles, enabling companies to save time and money by shifting focus towards mobile.
Which App Is Right For You?
Let's examine the key elements guiding your decision about the best app for your business. For native applications, we want the highest quality and significant money.
Web Applications we want an app that's simple to use, deploys quickly, and is cost-effective. Hybrid apps: People are looking for an app that performs at a high level while not breaking the bank for the business.
Apps for Medical Use
Demand for mobile apps that serve multiple functions in healthcare is growing steadily, particularly among physicians and other healthcare professionals.
Doctors use apps for scheduling appointments, check-in and reminder purposes, and post-appointment questionnaires highly recommended. Health education among this population can often be observed. Misinformation surrounding diseases and immunizations abound, so mobile apps are being employed by medical practitioners to give patients accurate and timely information about treatments available to them.
Create a checklist of symptoms related to various illnesses. Provide resources and assistance for patients experiencing specific symptoms.
Provide details regarding local doctors, including addresses and phone numbers.
Recent research indicates that 90% of Americans utilize at least one digital health tool. Statista projects that the global mobile health market will reach approx $189 billion by 2025; 93% of physicians believe mobile health apps may improve patient wellness.
These facts and trends are undeniable; any medical practice can benefit from using an app designed specifically for them, whether doctors, dentists, OB/GYNs, pediatricians, podiatrists, dermatologists or any other practitioner in the medical industry.
Health And Wellness Apps
Let's carry on the same course but with a new focus. Several different sorts of businesses might be popular in the health and wellness sector, in addition to medical applications for physicians and other enterprises.
Everyone who manages a fitness business must be on the go.
In terms of health and fitness, there are several possibilities. Examples of this app category's use cases include:
- Gym apps.
- Apps for personal training.
- Apps for cooking.
- Apps for nutritionists and dietitians.
- Weight loss apps.
- Meditation apps.
- Yoga apps.
This list could go on. With this type of application, plenty of opportunities are available to expand and grow your fitness company and make more money.
Let's quickly review some of the more frequent examples from previous years.
Virtual personal training has gained increasing attention recently. Trainers may create 30-day challenges using apps with videos and lectures tailored specifically for virtual personal training; app users will appreciate being able to access these courses anytime.
Gym owners increasingly utilize apps to manage memberships, schedule classes, organize training sessions, facilitate mobile check-ins, and monitor attendance.
Statista reports that 106.3 million Americans currently utilize fitness and health apps, an increase from the 68.7 million people that used them in 2023 making this sector of apps an enormous source of potential revenue in future.
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Grocery Apps
Online food purchasing was once relatively uncommon; today, online shoppers have quickly adopted grocery delivery and pickup from major retailers like Amazon, Walmart and Target as convenient solutions.
Each grocery store owner should utilize mobile Smartphone applications, from large chains like Publix or Wegmans to mom-and-pop shops or specialty shops; everything from big chains like Whole Foods or Target may use an app, making grocery purchasing increasingly online-centric in America.
Business Insider conducted an investigation that proved this phenomenon further, and mobile apps provide businesses with a significant competitive edge here.
First and foremost, making customers use desktops or laptops for deliveries or supermarket pickups could be better.
Customers want their cell phones rather than desktop or laptops for these operations mobile sites may only provide some of what apps do and could even annoy some of your customers.
Store information within an app is the main advantage for grocery stores, speeding up their checkout and improving conversion rates.
All user information can be stored securely within their profile. At the same time, "Purchase" makes placing orders easy either for pickup or delivery.
Mobile applications have quickly become the go-to solution in the grocery industry, creating an unprecedented opportunity for businesses that can adapt quickly.
Apps For Education And E-Learning
Remote learning has grown more prevalent, prompting an increased demand for educational apps outside traditional colleges and schools.
Educational apps offer many practical uses outside the realms of traditional academia.
E-learning apps have become widely utilized by individuals seeking new qualifications or abilities. Udemy reported an astounding 425% surge in course enrollments last year alone.
Duolingo, which allows mobile programmers to study programming languages on the go, saw its user count increase approx 148% within just one month in 2023 alone.
Kids Learning Tube is a prime example of such apps for learning on mobile platforms and e-learning for toddlers and preschoolers.
Children may use the Kids Learning Tube online. Children learn about geography, nutrition and the sun through animated films and music on YouTube. These have amassed over 615 million views.
One online learning provider even developed its mobile e-learning app due to the popularity of these films.
CISIN was utilized to develop this app. Please read all about Kids Learning Tube here in its case study form, or expect an explosion of educational applications over the coming years due to all their options for online learning.
Expect significant app releases and user acceptance spikes over time.
Restaurant And Food Delivery Apps
Food and beverage businesses have recently encountered several difficulties. Lockdowns, government rules, and consumer behavior are all contributing to these difficulties; nonetheless, eateries that remain flexible will still thrive and survive into the future - revenues were estimated to reach $56.5 billion in 2023, which represented only an increase of approx $14 Billion since 2019.
Data provided in the previous year indicated an upward trend.
Meal delivery services like GrubHub or UberEats may be well-known names. Still, consumer tastes and usage extend far beyond them.
According to Statista, 67% of Americans prefer ordering food via their smartphone app from restaurants online rather than going through physical delivery channels like courier services like GrubHub or UberEats.
Restaurant owners nationwide will welcome this news as it means no third-party fees and more control of margins.
With a specialized restaurant app, reservation management, promos, and client loyalty can be managed efficiently; consumers can store payment/address details to expedite checkouts quickly.
Dating Apps
Recent estimates estimate that approximately 30% of Americans use dating apps, 49% in the 18-29 age group, while among the 30-49 age range, it drops to 38%.
Over recent years, more people have been turning to these websites in their quest for romantic partners. Based on studies at Stanford University, this graph displays data from over 60 years to show us how American couples have met over time.
You'll notice only one trend with an increasing upward slope and exponential growth rate: internet dating.
According to Statista, there are 44.2 million online dating users in the US, with an annual market valuation estimated at $602 million for lifestyle apps such as Tinder, Hinge and OkCupid not counting other more specialized apps which may find use within this market.
Finance apps
FinTech applications have steadily increased over time, as has their use and adoption by mobile banking applications, mobile payments apps, asset management apps and personal finance apps.
Google reports that 73% of smartphone owners used financial management apps within the last month. Each year, searches for stock trading and investment applications increased by 115%, while installs of finance applications increased by 95% worldwide in 2023.
Using an app to manage spending, pay bills, make large purchases, trade stocks and save money is simple and will become increasingly popular.
Users who desire more control will see this type of app used more frequently over the years ahead. Google Play Market and Apple App Store each feature popular iOS and Android applications focusing on finance-related apps for all operating systems, each with distinct finance-specific subcategories to browse through.
Pet Apps
Explore productivity apps and social media platform apps, and you will discover an eager audience willing to pay money.
Americans adore their pets more than most countries and spend more money caring for them than most nations do. Food quality and pet health have become ever more frequently discussed, and cats and dogs consuming cheap food in large amounts are slowly ending.
Even animals get presents. Ninety-two per cent of Millennials purchase presents for their animals each month at least one item being purchased monthly by 51% of these consumers.
Ecommerce categories are experiencing exponential growth in pet apparel sales; sales for pet hoodies increased 622% within one year alone.
Pet apps generate revenue in many ways; grooming, food delivery, dog walking services and insurance may generate revenue streams for owners with 4 out of every ten pet owners spending more on their animal's healthcare each year than they spend themselves.
Astonishingly, 45% spend more each year on treating their animals than themselves in America alone. Pet owners understandably understand their financial obligation to their furry companion, yet opportunities may still be available.
Ecommerce Apps
No one should be shocked that we include e-commerce applications on this list; over time, this category has seen exponential growth and continues to expand at an alarming rate.
Apps offer many more advantages for both customers and companies when compared to browsing websites directly through desktop browsers or mobile sites, including greater conversion rates in e-commerce sales between these mediums and apps. Take a look at what conversion rates look like between these options.
Apps excel at personalized content delivery, speed and convenience, customer support services, offline accessibility, user engagement strategies and checkout optimization areas in which they excel for any online store with a mobile presence.
Any company operating an ecommerce business must also invest in mobile applications.
Shopify provides small businesses looking to expand their presence online with an effortless means to build an ecommerce storefront.
After completing the integration, Shopify can easily be integrated with just a few mouse clicks. App creation on Shopify is effortless: convert your Shopify store to an online store within seconds without formal app developers or advanced coding expertise.
Employee Apps And Internal Communication
Notably, we have witnessed increased demand for corporate and staff apps. Modern workplaces rely heavily on employee communication apps and HR applications as standard practice, especially with an increase in remote workers and field employees.
Apps provide businesses with an easier means of connecting with staff members wherever they may be found.
Employee apps with self-service features like instantaneous access to key information and business news are immensely popular among employees.
Furthermore, several companies have added social networking functions to their employee apps to provide workers with opportunities to collaborate and socialize more easily among themselves.
These applications can help modify schedules, provide training courses and monitor compliance while onboarding new personnel.
Since 2012, employee apps for mobile have seen an unprecedented spike in requests across companies of all sizes, small firms or major conglomerates alike. Employee applications will remain popular.
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Conclusion
There are various methods available for developers looking to monetize apps. Targeting popular app categories may prove the most successful.
As can be seen, these categories weren't created randomly. Rather, they reflect current data and trends, with successful business owners and entrepreneurs possessing an innate ability to recognize possibilities before adapting accordingly.
Arrange a strategy session to maximize the return from app development in any of these areas, and arrange a strategy session with Cisin. We are ready to assist as an app development company when necessary.
