Millennials may be a bit preoccupied with self-care -- and it is beginning to pay off to the manufacturers of self-care and digital wellness apps. Based on data from multiple program store intelligence companies, the group is currently seeing notable growth. In the first quarter of 2018, the top 10 grossing self-care apps in the U.S. earned $15 million in joint iOS and Android revenue, and $27 million in global revenue, in accordance with Sensor Tower.
The company also found that the best 10 health programs (e.g. mindfulness and meditation) generated about 170 percent greater revenue worldwide in Q1 2018 than the top 10 health programs did in Q1 2017 over both the App Store and Google Play. In the U.S. they made about 167 percent more.
However, a large chunk of self-care apps' earnings is being claimed by just two programs -- Calm and Headspace, both of which concentrate on meditation and mindfulness. Ranked, the best grosser, earned approximately half of the total earnings in the U.S. and worldwide, equating to about $8 million in the U.S. and $13.5 million worldwide. Coupled with Headspace, both generated more than 90% of the top 10 apps' revenue last quarter.
Apptopia can also be reporting a spike in self-care app earnings and installs, but its numbers do not agree with Sensor Tower data.
Both companies agreed on the top three, however: Calm, followed by Headspace, then 10 percent Happier: Meditation Daily. Other mindfulness apps appeared on both charts, including The Mindfulness App and Stop, Breathe & Think.
The data may be attributed to how the companies define "self-care" -- as it's not a particular app store category -- as well as data quality.
Apptopia also promised self-care app installs are up year-over-year, using more new self-care apps arriving every year.
Regardless of which company is nearer to real, the trend is apparent: self-care app adoption is flourishing. Apple, by way of instance, pegged self-care as one of its top four breakout tendencies for 2017, saying "never before have we witnessed such a surge in programs focused especially on mental well-being, mindfulness and pressure reduction."
Because of why self-care apps are the latest craze, that is a little more complicated.
Some experts say millennials' usage of the informational tools online increased awareness about self-care generally; others would state that the always-on news cycle of this net together with the depressing nature of social media resulted in a growing need for sampling tools. And, obviously, cynics would argue it is simply because millennials are more self-absorbed compared to other generations, and this fashionable revolve around self-care is the proof.
However, there are plenty of different factors outside that. Millennials married afterward and have been slower to purchase homes as a result -- that may have led them to have more time to remained self-focused, as they may not have had precisely the exact same set of deflecting duties as their parents. (Or the related drains on their extraneous funds!)
Meanwhile, the stigma about mental illness can also be on the decline, which assists a self-care program spike.
But, not all of the self-care programs are a replacement for traditional mental health care, when it comes to serious issues. A number of the talk therapy apps were shown to be ineffective, costly and inconsistent in the quality of care provided and, at worst, potentially harmful.