4 Website Strategies You Want to Stop Using Right Now - Coffee with CIS - Latest News & Articles

4 Website Strategies You Want to Stop Using Right Now

The wealth of media that can be easily added to a website can be both a boon and a customerdistracting curse. Following are four trouble spots to concentrate on to make a professional site that won't leave clients cross-eyed and looking for different options.

A new website launched with a website hosting company and using a modern site builder normally starts out with a superbly designed template that's simply waiting for customization. And with the abundance of networking add-ons, content and apps widgets that can be found on many platforms, the options available to both professional and amateur web designers is almost endless.

Regrettably, the bounty of choices can operate against a small business owner designing their own website. Understanding when to apply the "less is more" principle and which supposed website best methods to leave from the toolbox could be crucial to developing a website which truly drives store visits and revenue.

Following are four site design trends that have either outlived their usefulness or maybe forcing visitors to distraction -- and finally to a competitor.

1. Quit using auto-play music or video

I remember how cool it really had been the very first time I saw a site which immediately launched a video. It was interesting as it was brand new, but today it's largely seen as bothersome, especially for internet people who may be stealing a few free minutes to shop online while at work or in a meeting, and suddenly there's music blaring from their cell phone. As bad, auto-play video or music can be a statistics hog that increased the time that it takes your page to load, and that is going to damage your search rank using Google and other search engines.

Take a cue from Netflix, in which even if you're surfing the movies available to watch, they don't immediately and automatically start the film trailer.

This doesn't mean that video content won't create a great addition to your website. However, the best approach is to place it on a separate page or within a window which starts with a click. Also, note the developing tendency of getting videos launching with the sound muted. It is a user-friendly approach which is not as likely to keep the visitor on your site, rather than scrambling for the "back" button whereas their organization meeting comes to a sudden halt.

2. Pair the JavaScript

JavaScript may add some powerful functions to your site, including allowing website visitors to view a calendar and reserve a consultation, make a reservation, or chat with a part of your group. Unfortunately, they're also able to lower your page load speeds to a crawl while the consumer's browser stops producing the page so that it can draw, compile and execute the JavaScript. This can result in the visitor staring at a partly formed, or worse, blank page for a fraction of a second (or longer) -- which makes the page look unresponsive or slow.

To ease this, try using only the absolutely necessary scripts. Also, speak to your webmaster about having them place the scripts on top of the jQuery library and unite all the other code or functionality into a single part that runs "async" if the file is ready. This will result in the browser simultaneously render the page while the broadcasts will also be loading. The entire perceived and real rate of the page will be much faster.

3. Set your creativity back in the box

Getting creative with website designing is fun and will help you construct a website that's unique and memorable. And most contemporary site builders provide access to dozens of templates, hundreds of type styles and fonts, and a nearly unlimited number of background colors and graphics. The trick would be putting that number to great use, without depriving it. Sites which go overboard end up looking frantic and are confusing for visitors.

A fantastic general rule is to use no more than three font styles on a page and to try to use only one dominant picture of a picture in every screen perspective. That may sense restricting, but knowing when to split principles is something professional designers spend years refining.

Another generally safe way of constructing a professional looking site is to decide on a page template that you adore, then upgrade only the phrases and graphics. Leave the colors and fonts alone, as they were probably already meticulously selected for ultimate effect. The less you fuss with them, the less opportunity you have to ruin the design.

4. Stop debating the value of a mobile-friendly website

Nine decades before, the issue I got the most was whether small companies needed to redesign their websites to be optimized for mobile users. This was back when the number of users on earth was roughly double the number of mobile device users. Even then, my answer was supposed to quit debating the value and also to instantly design your site for mobile.

Well, those invent use lines spanned in 2014, so most web usage is presently occurring on mobile devices. It can be argued that most online commerce is still happening on desktops, but when your site is inaccessible to mobile devices, you just take yourself from consideration for all those consumers using many devices to investigate new companies and products. Taken as a set of target clients, multi-device users outnumber mobile-only and desktop-only consumers combined.