And when is the last time you ever watched a website with a clearly outdated design appear on top of Google search results?
If you're able to even remember this occurring, it likely happened quite some time ago.
Google knows that folks want up-to-date content, nor want to spend some time seeing sites with slow, inefficient, and unoriginal designs; moreover, individuals who click on outdated sites in search results often quickly leave those websites to proceed elsewhere. Thus, to win with both the people and search engines, you need your website to look presentable. Needless to say, exactly what "current" means is always shifting, so to assist introduce several suggestions for 2018, I interviewed Danny Donovan, founder and creative director at Dsquared Media, that has been involved in creating sites for nearly twenty years, and who has seen the growth of Web technology and trends. Here are some tips that he provided:
1. Use animated site navigation technologies
The first thing most individuals notice when they look at a website is its layout. Shortly afterward, they start to find whatever it is they came to the site in order to find. Site navigation refers to the way visitors move around inside the site. You desire the navigation on your site in order to be easy, aesthetically pleasing, and attention-grabbing, offering a terrific experience to individuals while they easily find that for which they're looking for.
As Donovan told me, "There are a number of fascinating new techniques to deliver great navigation. Replacing the typical site user experience menu with animated navigation technology, as an instance, enables people to experience navigation via 3-D slideshows, the disappearing of one page into another, shifting between pages by swiping, along with several other modern interfaces and visual experiences." Think about enhancing your site -- your brand image -- with this kind of new technologies.
2. Busy is in
We've all heard the saying "less is" for many years which aphorism was mentioned about proper website design. Clean lines, strong colors, and strict organization seem to have evolved to the norm. Though there's surely nothing wrong with wanting to provide a crisp, simple appearance, Donovan explained "research proves that internet users are in fact responding nicely to busy-looking sites. Experts once believed many overwhelming or images colors can deter users, but, now, many believe the opposite might be true: a loud experience may draw in individuals, construct fascination, and lure people to desire to discover more about a site." While some experts could argue that simplification and website rate is crucial to enhancing SEO outcomes, giving users exactly what they need concerning customization and design is often at least as significant. So, consider what your goals are, and create your site match your clients' fashions and wants. One easy approach to incorporate a busy, maximalist feel, without presenting overcomplexity, is to regularly invest in new brand-inspired images, which may transform the look of your website without requiring considerable changes or harming SEO.
3. Utilize video
Written content and images are both wonderful ways to showcase everything you do and the way in which your goods and/or services are able to create a difference in the lives of potential prospects. But sometimes, images and words don't quite capture adequate focus, spark sufficient intrigue, or provide information as powerfully as the video does. Online video use has been surging, and also in 2018, there is hardly any doubt that websites may continue to boost their use of video technologies.
4. Employ a amazing mobile website experience
While mobile site capabilities may look like something everyone who has a website should have addressed at least half-a-decade ago, the sad truth is many websites still don't deliver proper mobile experiences. As Donovan noted, "Considering that over half of Google's searches have been performed in smartphones and other mobile devices, which huge numbers of individuals ask phone- based Siri or Alexa to perform several searches, not having a mobile-optimized portal signifies possibly forfeiting many site visitors -- and, possibly, even a vast majority of these -- to the sites of opponents."
5. Use omnipresent, appealing calls to act
The time, energy, and money put to a site are not simply to exhibit a beautiful face to prospects and clients; you need to convert visitors into paying customers. When there are lots of techniques to convert them, the many obvious and efficient method to start the procedure is by incorporating calls-to-action into your site. Calls-to-action, or CTAs, can be utilized to collect consumers' email addresses to be able to send them a free periodic newsletter, then collect prospects' contact information for followup calls, or to supply people with the ability to contact the website administrator with one click. CTAs, obviously, are only effective if they are designed well and extend people worth in exchange for providing contact info or such. Effective CTAs will also be notable, on each page of a site, provide eye-catching layout, and supply easy-to-understand instructions.
6. Utilize design elements that improve SEO
Keeping up with Google and other search engines' standards for webpage optimization is undoubtedly crucial in order to direct the maximum number of users to your site. Included in the search engine optimization process, yet, it's very important to see that Google uses various methods to measure the effectiveness of a site's design, and rewards people who have a good layout with enhanced search result rankings. If you don't have somebody on staff that keeps up with trends, choosing an industry expert could be a worthwhile investment. Bear in mind, the design of your website isn't only one of the vital elements which makes it distinctive from every other site on the internet, it can also be your ticket to more visibility, greater conversion prices, and improved company.