AMP addresses will Shortly show Whole site URL and drop 'google.com/amp' prefix

AMP addresses will Shortly show Whole site URL and drop 'google.com/amp' prefix

Accelerated Mobile Pages are fast and incredibly convenient chiefly because of the wide adoption by publishers. However, one common criticism between URL schemes has existed since its origin, and Google is managing it.

Most AMP page URLs start with google.com/amp because of privacy issues and in order to supply the vaunted speeds.

Privacy issues make it essentially impossible to load the page from the publisher server. Publishers shouldn't understand what people are interested in until they knowingly visit their pages.

Instead, pages are packed from the Google AMP Cache that append the google.com/amp/ URL prefix into the address.

This prefix has been criticized for a number or reasons, such as in connection with Google's bogus news problem. Viewers have a tendency to trust less than reputable websites which use AMP since the existence of Google in the URL provides a degree of trust which isn't always earned.

As this is the "#1 piece of comments" discovered by the development group, Google started showing publisher URLs when users click AMP articles through the Google app for Android or iOS. However, the main issue remains people visiting the prefix from the address bar online.

Following a "multi-month effort," Google has discovered a solution that entails redesigning the AMP Cache based on a brand new Web Packaging standard.

Based on this internet standard AMP navigations out of Google Search can make the most of privacy-preserving preloading and the performance of all Google's servers, whereas URLs remain as the writer intended and the main security context of the net, the origin, remains intact.

Early prototypes involving Chrome and an experimental version of Google Search show the ideal balance of "desirable UX and functionality in real use cases"

For this option to work, browsers will need to support the Web Packaging standard using function in Chrome underway. Google is convinced that other browsers will probably adopt the conventional, together with all the redesigned AMP Cache into rollout into the very first users in the next half of 2018.

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