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More than 55,000 BigCommerce merchants can now offer nearly instantaneous page loads for mobile visitors thanks to the addition of native support for accelerated mobile pages (AMP) by BigCommerce, the top e-commerce platform for established and rapidly expanding development companies.
BigCommerce retailers can quickly create a mobile-friendly version of their website's category and product detail pages with Google's open-source AMP framework, which leads to up to 20% higher click-through rates and noticeably faster page loads.
With the addition of native support for accelerated mobile pages (AMP), BigCommerce—the top ecommerce platform for well-known and rapidly expanding brands—can now offer nearly instantaneous page loads to mobile visitors, as reported by more than 55,000 merchants.
BigCommerce retailers can quickly and easily create a mobile-friendly version of their website's category and product catalog detail pages with Google's open-source AMP framework. This leads to noticeably faster page loads and as much as a 20% increase in click-through rates.
BigCommerce retailers that used AMP on category pages had, on average, a 20 percent increase in click-through rate during a closed test that was held in mid.
Other advantages include of Boost the speed at which pages load. AMP removes bulky design advanced features that impede the speed at which pages load. AMP helps to reduce the time to the first byte by streamlining a site's content for mobile devices.
On average, a 100 ms delay in site load time reduces conversion by 7%1.
Boost your visibility in search results. In Google search results, your site is marked as AMP-enabled, thanks to BigCommerce's native support.
The majority of potential customers are more likely to click on an AMP-enabled link than one that is not.
Continue to be innovative. BigCommerce is the first e-commerce platform to natively give all consumers AMP-enabled product and category pages out of the box — without the need for bespoke coding or pricey third-party apps — giving merchants a competitive edge.
This is achieved by turning on AMP support in the control panel.
"Up until now, a lot of e-commerce companies couldn't implement AMP in their stores because of high coding specifications and insufficient development funds," stated Ben Moore, CEO of Pixel Union, a top e-commerce design firm and BigCommerce partner.
"We are excited to announce today our partnership with BigCommerce to provide AMP-enabled ecommerce themes throughout our whole Pixel Union catalog, offering online retailers a revolutionary way to capitalize on the rise of mobile commerce and the potential of world-class mobile design."
Following the launch of Akamai Image Manager in January, which allowed BigCommerce merchants to automatically optimize website images across all device types, leading to quicker page load times and improved conversion rates, further support for AMP has been enabled.
BigCommerce retailers with compatible customizable themes can start turning on AMP right now in their control panel.
What Makes AMP?
According to Brian Dhatt, chief technology officer of Groove Commerce, "mobile has become the primary shopping payment method for many online consumers, and eCommerce brands increasingly realize that their mobile sites need greater prioritization."
As the quotation states, any modern e-commerce firm needs to have a website that loads quickly. And for them, AMP is the preferred payment option.
Customers were able to swiftly access product pages, catalogs, and pertinent information by getting rid of those unnecessary elements. All of this facilitates quick decision-making on the part of the consumer and eases the checkout procedure.
Google AMP: What Is it?
The acronym for "Accelerated Mobile Pages" is AMP. Google launched this open-source project with the goal of making your online shop load quickly on mobile devices.
Additionally, Google AMP makes it possible to build and create websites and advertisements that function exceptionally well across all other platforms and devices in addition to being quick and responsive on mobile devices.
AMP can improve visitor satisfaction by facilitating faster website loading times and increased user interaction.
Consequently, there's a chance that your website will rank better on Google.Accelerated Mobile Pages make your website easier to use and encourage users to remain on it longer.Additionally, Google AMP speeds up loading times by producing a condensed version of the product page key features and categories on mobile devices for the online store.
Read More: Maximize Your Referral Traffic with AMP Client ID API: How Much Can You Gain?
Google AMP Website Advantages
Shorter Time To Load Pages
One of the main causes of the bounce rate is the page load time. Studies indicate that 79% of users who had delayed interaction on a website left the page and did not come back.
All of this is done away with using AMP since page loads very instantly.
Reduces Heavy Design Components
AMP speeds up website page loads by getting rid of all the bulky web design components that impede performance.
The content of the website is made simpler with Accelerated Mobile Pages, which speeds up page loads. According to a study, a website's conversion rate might decrease by 7% on average for every 100 milliseconds that the load time is delayed.
Enhances Search Engine Rank
Poll, most users are more likely to click on a website that supports Accelerated Mobile Pages (AMP) than one that does not.
AMP is beneficial for enhancing a website's search engine exposure since it increases load speed. Your online store will appear in Google search results as "AMP-enabled," thanks to BigCommerce's native support.
Continue In The Trend
Enabling AMP capabilities on your website will easily keep your shop on the cutting edge in this digitally evolved era.
Furthermore, you will avoid paying for expensive third-party apps or bespoke coding if you use BigCommerce-based stores.
Learn How Google Amp Is A Revolutionary Approach To M-Commerce Growth
The mobile-first age is upon us. Mobile devices are becoming a necessary platform for internet activity. Everything takes place on mobile devices, including social interactions, information collecting, and online shopping.
Furthermore, mobile search has exceeded that global limit globally as compared to desktop searches. Additionally, because these websites load quickly on mobile devices, Google is rewarding websites with genuine accelerated mobile pages with a higher position and priority.
It is now essential for eCommerce businesses to have a website that loads quickly. And Google AMP steps in to address the issue at that point.An open-source platform called Google AMP makes sure mobile web shops run as quickly as possible.
This website is very responsive and ranks highly in search engine results, bringing in more visitors than non-ranking websites.
Furthermore, the framework provides the first native integration for AMP, or Accelerated Mobile Pages, for websites that use BigCommerce as their website platform.Reverting to the mobile-first mentality of today, let's examine the significance of having a website that loads quickly.
A peek at the "mobile first" mentality. People are always on their cell phones in today's technologically evolved environment.
And for that reason, companies looking to reach a wider audience online need to build mobile-friendly websites. Additionally, Google drives the majority of traffic to e-commerce websites. Therefore, investing in Accelerated Mobile Pages to increase traffic from mobile searches makes great sense.
In the US alone, there are 30 billion mobile moments (the times when customers check their phones and anticipate a prompt response) each day.
This implies that your online business has 30 billion mobile possibilities every day to provide customers with what they desire.
In summary, by hosting sites that load very instantaneously, Accelerated Mobile sites aid in the design of eCommerce pages, the creation of captivating adverts, and the provision of excellent mobile experiences for customers.
Extra Advantages
- The user experience interface loads almost instantly, providing a quick and reliable shopping experience.
Consequently, key business indicators get better.
- It is possible to build Accelerated Mobile Pages, which does, in fact, require less technical support.
- AMP makes sure that consumers on well-known international platforms like Google, Twitter, and Bing have an unmatched, almost immediate customer experience.
- Removes code complexity while retaining control and flexibility over dynamic data retrieval and site layout.
- AMP's constituent parts are already optimized.
- You may get your BigCommerce store AMP-compatible now that you know all the advantages of having an AMP-capable website.
- The first native eCommerce framework to support AMP-compatible websites is BigCommerce.
And CIS provides great support if you're considering opening a BigCommerce store.
Let's see how CIS supports your AMP-compliant BigCommerce store.
Conclusion
As the only Certified BigCommerce Partner, CIS provides businesses with unrivaled services, ranging from Bigcommerce-based shop setup and custom theme customization to marketplace integration.
CIS specialists are aware of the need of having a website that loads quickly in order to succeed in today's mobile-first world. As a result, they provide unique services for creating BigCommerce stores that are compatible with AMP at competitive rates.So, get in touch with us to learn more about configuring an AMP site for BigCommerce using CIS.
