How IoT Is Transforming Business Models

The future of house spaces with IoT is bright and it's glowing.

Although business models remain workable, the invention in the home space is creating new ways of doing business.

Internet of Things (IoT) industry has been the home of intensive innovation and considerable transformation. While business models continue to drive revenues there is a range of hybrid and new versions which will start to form the future of these spaces.

The future of the smart and IoT house space is bright indeed, both from a customer and enterprise perspective. Participants at Strategy Analytics have predicted that the potential smart home market will be worth $130 billion by 2020. And may rise at a CAGR of 23.48 percent throughout the span 2016-2020, according to a separate report.

The Strategy Analytics report breaks down many market opportunities. It put emphasis on smart house security and security software. This field yields more than $26 billion per year globally.

Safety in Numbers

Even now, the IoT home safety market makes up a significant portion of the total, and it's a microcosm of company models, both old and new. Traditional retail is, of course, a strong performer, but this is seeing drivers. Insurance companies are offering discounts to customers who have systems. While some are taking consumers as a sales package a reasonable step paired.

Meanwhile, professional installer companies are targeting the technology-averse with pre-configured packages that may be set up in hours. Most interestingly for the future, the subscription monitoring services have started to see the chance to up their game. Even with the addition of warnings to homeowners in case of a break-in. There's also the potential for gaining powerful insights by overlaying window sensor and a barometric pressure sensor as the risk detectors.

Mingling the Business

This mixing of business models isn't unique to the security area. This niche has encouraged a surprising selection of business approach in the marketplace. Another example is German utility provider Vattenfall (affected in the united kingdom wind energy market), which has retailed many different smart home packages to homeowners that have in turn been white labeled in the smart house arm of a significant German telco.

Other business models which were pushed by IoT are those connected with compliance and regulation. Typically more B2B-focused, the effect of these versions could be considerable. For context, Fortune Global 500 companies had to shell out approximately $7.8 billion to make sure they were compliant with the EU General Data Protection Legislation (GDPR), according to the Financial Times. In fact, American producers spend an estimated $192 billion on compliance each year, so the opportunity to generate cost savings isn't to be lightly missed.

Remote Tracking

In the petroleum and gas industry, IoT is empowering previously impossible heights of remote observation, like checking for oil leaks and gasoline emissions, which might have been done manually only a few decades back. This not only reduces cost but generates far more complete and responsive data, which may subsequently be used to simulate future yields and challenges. Additionally, the real-time information means that if the flow does occur, it can be dealt with immediately, limiting environmental harm and liability.

Environmental concerns are not restricted to remote oilfields either, as utility companies across Europe are facing increasingly tough targets on efficacy. In certain areas, power companies are able to offset wise thermostats against their targets, resulting in a boom in installations because utility incentive, discount and in some instances install solutions that are smart direct to the customer.

The significant changes in the world of IoT for startups and incumbent players alike are around leveraging the vast flows of information these networked sensors and devices are creating. Entirely new business models, products and services could be created by minding new data points made by connected home devices with increasingly effective and reliable sensors integrated into them.

For instance, there is an immediate potential for micro subscription services, in which IoT devices monitor their own consumables and reorder when required.


The near future will see countless new products and services developing around this technology. The most striking changes will be people who create new ways of slicing and dicing data from different sensor sources. Now, tech is evolving the models at a rapid rate.

Welcome to the future!