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If your site is attractive, simple, and easy to navigate, it will make visitors feel at ease. It may even encourage them to return.
The following examples are from companies across the Internet that have taken this idea and created some of the most beautiful website design services. Let's take a deep dive in a wide range. These website redesigns can inspire you to create your own.
What Is Web Design?
Web design is the creation of websites displayed on the Internet. It is usually more about the user-experience aspects of web development than it is about software development.
Web design was once primarily focused on creating websites for desktop users. However, in the mid-2010s, design for mobile and tablet browsers became increasingly important.
Web designers work on the layout, appearance, and in some cases, content of a site. Appearance is a term that refers to colors, fonts, and images.
The layout and how data is organized. A good web design should be easy to use and aesthetically pleasing. It should also suit the target audience and the brand of the site.
A lot of websites are designed to be simple, with no unnecessary information or functionality that could confuse or distract users. The keystone of any web designer's work is to create a website that will win and foster the trust of its target audience.
Therefore, eliminating as many points of frustration for users as possible is an important consideration.
Adaptive is a method that allows websites to be designed for desktops and mobile phones. In responsive design, the content changes dynamically according to screen size.
In adaptive design, the content is fixed and sized for common screen sizes. Maintaining target user engagement and trust requires a layout that is consistent across devices. Designers must be cautious when letting go of control over how their work appears.
Responsive design can cause problems in this area. While they may have to expand their skill set, if they are also responsible for the content, they can enjoy the benefit of having full control over the finished product.
List Of Web Designs
Create A Finished Theme
The first rule is: Don't launch a site that hasn't been finished. This rule should be obvious, yet so many businesses ignore it.
Some businesses launch a half-finished website with just a logo, description, and perhaps a few other features.
Pulcinella, a restaurant and catering business in Alberta, Canada, was one of those companies that took the phrase "you'll look perfect after you die" way too seriously.
Their website sat for years, publicized to the world, but sadly incomplete.
The site was largely white, with only a logo and banner. There were also broken links and sparse text. Guests who wanted to know more about the restaurant could only find out that it wasn't prepared for internet use.
Classic Vintage Concept
In 2013, Pulcinella completely revamped its site. The site was finished and had simple graphics with a coherent color scheme that matched the vintage theme of the company.
The website had some issues, but it was still a good start. The landing page was awkwardly large and side-scrolling, which cut off the text. The website appeared to be complete and professional.
Pulcinella's page in 2021 is a much-improved version. The simple interface, with its grainy images of old Italian chefs and brick ovens, makes Pulcinella look like the fine dining experience that it claims to offer.
Design And Products That Are Symmetrical
A certain level of symmetry is required between the product and the website. A good website will reflect the parent company and the products and services that it sells.
A business that sells art supplies, for example, may benefit from using brighter colors and tones with contrasting dark shades. A business selling camping equipment, on the other hand, might lean towards earthy tones that are reminiscent of nature.
A company such as Bath Magic that restores and beautifies bathrooms needs a certain level of elegance and neutrality.
Bath Magic's website lacked both in 2013. The garish website alternated between offensively vibrant primary colors and painfully simple chunks of text in too-small sizes.
The logos of the site were cartoonish and pixelated. The site was not elegant or beautiful in any way.
Design To Emphasize Information
Today, a visit to Bath Magic is the opposite of what you would expect. The page is sleek and shiny, with a cool palette of tones.
The design skills of the site's creators are no longer a mystery to visitors. They will likely leave the site with the information that they were looking for but also with the impression that Bath Magic understands style and composition.
A Professional Palette
Mimarch, like Bath Magic, offers aesthetic insights and remodeling to its customers. March, on the other hand, focuses specifically on architecture, engineering, and graphic design.
For a graphic design firm, a website is more like an audition.
Mimarch's website in 2012 was a failure. The cluttered layout and clashing palette of the website would be unprofessional to any business, but for a web design company, it was particularly egregious.
The cartoon was low-resolution and had too many buttons. It wasn't translucent enough. A completely separate set of buttons was offset from the first. They were opaque and separated for unknown reasons.
Clarity In Color
Mimar's website reflects the sleekness, formless and forward planning expected from a design company. As you scroll down, the various services are displayed one by one, each with its own banner.
They are also organized into tabs that have increasingly offset color-coordinated headings.
The emotional design is beautiful and uncluttered. Mimar has many different specialties. However, they are all easily accessible, distinguishable, and located.
Mimar's homepage was cleaned up well by switching from a crowded home page to one that scrolls semi-infinitely.
Keep Your Website Current To Find A Pulse
Sites must be updated regularly. Your company will appear more out of touch every year if your site is not updated.
Your site may even give the impression you're not open anymore.
Utah Ski Rentals' website was a prime example of this. Its bright primary colors and heavily aliased text made it appear like a GeoCities page from 1995.
It was a problem that this site, in its archaic form, lasted from 1995 until 2011. Anyone visiting that site in 2011 would have assumed the company was long gone.
Planting Evergreens
Utah Ski Rentals has updated its website. The site is not perfect; the white areas and small text are glaring. It is still a modern site, despite all its flaws.
Anyone looking at the website today would think that it's still operational, as well as the company that runs it.
This is a continuous process. Utah Ski Rentals' website upgrade was an excellent improvement but not evergreen. It will look as outdated in five or ten years as it did today.
Saturation Of The Market Is Not Recommended
Utah Ski Rentals' site also illustrates a simple but important concept: brighter does not always mean better. The 2010 website used ultra-saturated colors that were common in the text on '90s websites.
It was presumably done to attract attention and make it stand out.
Recent trends in web design show that brighter texts do not attract more attention and can even deflect it. It is important to attract attention, but turning text into a kaleidoscope might not be the most effective way to do so.
Utah Ski Rentals' new site is muted and simple. The entire color palette consists of three neutral colors. It looks fantastic.
Navy blue, white, and gray offer plenty of contrast without the visual migraine that the old website caused.
Plan Your User Experience
Less is often more when it comes to responsive web designing. Sites are ultimately designed to deliver the desired experience and content to visitors in the simplest way possible.
The more colors, shapes, and videos that a visitor must navigate through, the harder it is for them to find the information they are looking for.
Mortimer Lumber, a small hardware chain, has a website that was launched in 2013. It is an example of ignoring the fact that less can be more.
The website crammed in as much information as possible on its landing page. It was stacked into rows and columns of boxes, each containing pictures, text, and drop-down options. It looked like a crowded, large Excel spreadsheet.
The Content Of The Page Reflects The Sales Funnel
The Mortimer Lumber website today is an enormous improvement. It used the principles of visual hierarchy and information architecture to create a pyramid-structured home page that is more intuitive and accessible.
The landing page features a large logo at the top, which is underlined with a simple menu. Each product type has its own page.
As you move from basic information (such as the company name) to more specific information (such as product descriptions), fonts and designs become more basic and less focused.
This is an easy way to create content and increase sales.
Create A Hierarchy
Every rule in responsive web design/ responsive web development is subject to a limit.
When assembling an interface or its content, "less is more" can be a good mantra, but if taken too far, it will make a website useless.
The website for the Leoneck Hotel in 2012 was so minimal it appeared unfinished. If anyone were to look at the website, which consisted of a few pieces of clipart and two links in a sea of white, they could reasonably think that they had stumbled upon the wrong page or that the business was no longer operating.
Scroll Down For More Details
The website for the Leoneck Hotel is now almost perfect. The homepage features the Leoneck Hotel logo, a large banner image of the exterior, and links to book dates.
The three things that guests would want to see on the homepage are the Leoneck logo, a large banner-sized picture of the building's exterior, and links for booking dates.
The site uses the same basic principles of visual hierarchy and information architecture to scroll down and reveal more specific features and amenities.
The page eventually leads the user to the bare minimum information about the business: directions, how to contact the hotel, and boilerplate business details.
Less Is More
First, just because you can does not mean that you should. It can be tempting, as technology and web hosting options become more complex, to include the most original, visually-rich items on your website.
You can understand why you would think that these items could make your site stand out. There is a limit.
The homepage of the website offered a menu with graphic buttons floating above students' heads.
The menu was not arranged in a logical order, and it was difficult to navigate. The sub-pages were not listed in an orderly fashion but instead floated in a cloud.
We are taught to think and read from the top down, but good user interfaces need to keep this in mind.
Keep Your Content Moving
The second concept of web design that was demonstrated on the University of Advancing Technology website in 2014 was: Don't make people wait.
The 'cloud' of ideas menu is a visually appealing one, but it had to be rotated to show all the sub-page buttons. The user had to search for their desired button and then wait for it to come around to the clickable front.
In very few cases, it is good to keep a user on hold. Imagine that two sites had the same layout and content, but only one of them required you to pause for five seconds before clicking on any links.
It's highly likely that if given a choice, 100% of users will choose the site without pauses.
Read More: UI/UX Design—Key Principles You Need to Know
Pixar Is The Best Place To Go For Animation
The University of Advancing Technology website has lost its rotating icons. It is now built around a side-scrolling menu, which allows instant access to all sub-pages.
The layout is still kitschy, and the semi-parallax display feels like it's a chore.
Fun Over Function
It's important to remember, as before, that you don't want to stick too closely to your vision. As was the case in 2009, the website of Mr.
Bottles is a niche service that offers appraisals and restorations of antique bottles. It is not surprising that Mr. Bottles' website is quirky.
But there is such a thing as being too quirky. Your brand, no matter how important it is, must be a balance of ease and utility.
The 2009 website was built with fonts in every color. It also had floating icons on the page that followed you around.
And it featured a cluttered collection of images with a background that was too opaque for the text to be read.
Highlight The Tone
Mr. Bottles has updated its website. It is now smoother and simpler. The wall of text still remains, but it has been enlarged to make it easier to read.
Floating icons and mismatched graphic elements are replaced by a simple menu with an elegant logo in the center.
The bottles are still there, but they're now arranged in a row, with a pleasing and deliberate asymmetry, on a wood shelf background.
It is a layout that looks exactly like a display of cherished collectors.
Edit, Edit, And Edit
Their redesign of Mr. Bottles illustrates a nuance that's important to consider: when deciding which part of humor and charm you want to keep and which to eliminate, it is crucial to determine your core concepts.
Mr. Bottles replaced the animations and clipart with antique bottles. The bottles take center stage and are arranged with care.
The bottles show the owners of the site and their clients what is important: not quirkiness in its own right, but love for the collection.
Accessibility Is Key
Adlucent's 2010 website illustrates a fundamental yet crucial concept: contrast. There were too many pages with fonts and backgrounds that had little variation in brightness and color.
The text must be legible to visitors on every page.
Adlucent failed to meet the guidelines set out for creating accessible web pages. This means that pages should be designed so that people with disabilities can access them easily.
It is easy to see that mint green on mint green makes it difficult for some people to read.
Readability Increased
Adlucent's current website fixes the problem. The text and background are different in terms of color, brightness, style, and size.
However, they all contrast enough to make them readable. White, black, and lilac are the three main colors. They all contrast well with each other, no matter which color is placed on top.
Adlucent's new website features almost all oversized text. Even the body paragraph text is two points higher than the norm.
Create Blank Visual Spaces With The Purpose
Brown University's 2006 website was incredibly unintelligent for an Ivy League University. One of the main problems was that the site did not understand visual hierarchy.
It placed all of its sub-pages in a visually dense cluster of small white text, which was inexplicably aligned to the right.
The site also failed to take into account the appropriate resolution or perspective when placing the entire home page in the middle third of the screen.
This gives off a claustrophobic vibe and not an academic one.
Distribute Content In An Even Manner
Brown's website is simple and elegant, as expected. Visitors see the Brown logo and name, a video banner of student life on a green campus, and five links all lined up, spaced out, bolded, and contrasted to make them obvious.
As visitors scroll down, they are presented with links, one by one, and each is distinct in terms of layout or supporting material.
Bathroom Tiles: Save Money On Them
Headhunter Hairstyling is a small Florida salon that can teach you a valuable lesson in web design. Don't use tiles for backgrounds.
In 2013, the site background featured a photo of a beach with white sand and clear blue water.
Minimal And Muted
The new Headhunter Hairstyling site is minimalist, with cool earth tones, simple shapes, and greens and tans in triangles and squares.
This creates a calm, relaxing effect that you would expect from a hair salon.
The image has a parallax-like effect surrounding a picture from the salon. Each image is framed and accompanied by text.
There's not a single tile to be seen.
Conclusion
A technique called responsive web design is used to modify a website so that it can adjust to the screen size and orientation of various devices.
Viewers experience inconvenience when a website made for larger displays does not fit perfectly on smaller ones. Because more people now visit websites on their smartphones and tablets, responsive web design has grown to be a crucial component that affects user experience.
If you want UX/UI Designs Services you can contact cisin now.
